Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Between Nov.

Retail

Vertical Response

NOVEMBER 10, 2024

Using Preference Centers Implementing a preference center allows subscribers to manage their email frequency, leading to higher engagement. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships.

B2C

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. billion social media users , your next customer is definitely scrolling. Run contests.

B2C

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. billion social media users , your next customer is definitely scrolling. Run contests.

B2C

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization.

B2C

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. For marketers, the most significant change will be the replacement of preheaders with AI-generated summaries. Instead, Apple’s AI will generate summaries based on the email content.

Email Marketing

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C.

Thought Leadership

Martech

DECEMBER 3, 2024

” These changes go well beyond current use cases like content generation, personalization and knowledge management. Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce and SAS have aggressively integrated new AI capabilities into their products, leveraging both generative and traditional machine learning.

CRM

Martech

JULY 25, 2024

It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. AnyAI , a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history.

B2C

Martech

AUGUST 8, 2024

” The study was published in the Journal of Hospitality Marketing & Management. OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. The user can then add any missing items.

User-Generated

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys.

Manufacturing

Hubspot Marketing

MARCH 3, 2025

But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C.

eCommerce

Sprout Social

DECEMBER 12, 2024

Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. Apart from their product capabilities, Canva understands how to speak about their technology in a way that conveys value to their day-to-day users.

Gen Z

Scoop.it!

NOVEMBER 21, 2024

For B2C testimonials, check out Classical Guitar Shed , an online guitar learning platform. Use filters : Let users sort reviews by rating, date, or product. Encourage Product-Specific User Generated Content Want to turn your customers into your best marketers? Enter product-specific user-generated content (UGC).

Customer

Martech

AUGUST 30, 2024

Advertisers who select Advantage+ creative in Meta Ads Manager can have their uploaded images and videos optimized — the tool automatically weeds out lower-performing versions of ads to find the best versions for audiences. Users can add 3D animation to 2D images. Advantage+ shopping campaigns. Also, music can be added to image ads.

Branding

Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. Tools needed. Processing.

User-Generated

Martech

AUGUST 15, 2024

MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. The new release enhances conversation management with flexible AI-supported messaging options. What would AI say about this particular marketing strategy?

Analytics

Marketing Insider Group

SEPTEMBER 24, 2024

There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. It’s also required to drive meaningful change within the organization and effectively generate marketing results that are important to the business.

Transform

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. Owned media is content that your business manages and controls. Social media ads aren’t just for B2C brands, either.

User-Generated

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. There’s also a new AI Agent Marketplace where customers can browse, purchase and manage AI agents built by its partners. Processing.

User-Generated

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. And how much revenue are they generating? Right behind them is Gen Z.

Transform

SocialPilot

FEBRUARY 6, 2025

Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Review management tools arent as advanced.

Real Estate

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents.

Transform

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail.

eCommerce

Martech

FEBRUARY 20, 2025

The platform allows users to define and adjust audience targets instantly, update models every five minutes based on trends activate audience models through any demand-side platform (DSP) or as a managed service. It provides AI-generated demographic insights, including age, gender, income, education location.

User-Generated

Search Engine Land

SEPTEMBER 16, 2024

Manager, Lead Acquisition at CallTrackingMetrics , puts it this way: “You can give the digital advertising landscape credit for one thing: keeping us on our toes! Google rewards ads that provide a good user experience with lower costs. Cost-per-click (CPC) rates are rising across industries. It’s time to address this challenge.

User-Generated

Hubspot Marketing

APRIL 15, 2025

Unlike the slow adoption we saw with platforms like Snapchat in the marketing world, TikTok has managed to overcome initial skepticism and cement itself as a marketing essential in record time. What I like: Im impressed by how TikTok has managed to create an advertising ecosystem that doesnt feel intrusive.

Social Media Marketing

SocialPilot

JUNE 18, 2025

I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. See how they engage with their community without fail.

Real Estate

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. Ratings & Reviews: Customers rave about the tool’s ability to uncover hidden customer segments, with one user stating, “It’s like unlocking a secret map of my audience.” It’s my go-to for personalized campaigns,” says one user.

eCommerce

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is.

Shoppers

Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. Consider structuring the trial so that users can fully customize or personalize their experience. But it’s not an impossible task. Here’s where to start now.

Branding

Martech

JANUARY 22, 2025

The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. This ensured users already demonstrating an interest in food, particularly desserts, would see them precisely when their purchase intent was highest. The results were remarkable: 1.5x

Gen Z

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system.

Non-Profit

Martech

SEPTEMBER 19, 2024

Key features include: Natural multi-turn conversations with context retention, accurate handling of complex queries and alphanumeric inputs, contextual responses based on user history and preferences, acknowledgment and management of user interruptions and background noise cancellation for clearer audio. Processing.

User-Generated