This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
While traditional B2B marketingstrategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. There’s a generational shift taking place in B2B purchasing.
Why CEOs and CFOs demand a new approach to go-to-market For the past two years or so, I’ve interviewed several hundred Fortune 2000 CEOs and CFOs about how they understand GTM and how they feel and think about their teams and what’s coming. Some were B2C, many were B2B. Processing.
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.
B2B brands cant afford to put off their LinkedIn content marketingstrategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction.
Settle in as we go over the differences between B2B CRO and B2C CRO, and I’ll share some of his tips to help you plan a winning conversion strategy. B2B CRO vs. B2C CRO B2B Conversion Rate Optimization Strategies What is B2B conversion rate optimization? Table of Contents What is B2B conversion rate optimization?
In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketingstrategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.
And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketingstrategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success.
There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.
Many Agencies often focus heavily on B2C tactics to attract Clients. While you’re busy boosting your Clients’ success with B2B strategies, are you neglecting to apply those same powerful techniques to your own Agency? Content marketing plays a pivotal role in this process. The B2B Blind Spot Are you overlooking your own growth?
There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.
Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? This data can inform future marketingstrategies and optimizations. Now it’s your turn to give MarTechBot a try.
With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer).
Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.
Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. Marketingstrategies can leverage location-aware search to drive both online and offline conversions.
Feedback from unsubscribers provides insights into why they opted out, helping refine future email strategies. Industry-Specific Email Frequency Insights Understanding specific email frequency variations across industries tailors strategies for better engagement. B2B emails are suggested to be sent no more than twice per month.
However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Here’s how to get your B2B ecommerce strategy right, according to industry experts. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C.
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.
So, marketing is key to making sure the right audience is there to hear your message. Digital ads are one of the fastest and most cost-effective ways to market an event. For B2C events, consider location or interests when targeting your demographics for digital ads. Integrate with your marketing tracking.
Dig deeper: 5 ways B2B differs from B2C and 3 ways they align Shifting focus: Embracing value-based marketing in B2B Driving customer growth in the B2B sector requires a strategic focus on demonstrating value rather than just features and communicating this value in a differentiated way.
If you’re struggling to understand and achieve ROI, embrace a performance marketingstrategy. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% for those with an even mix of B2B and B2C, and just 5.7% for B2C brands. for B2B brands, 7.9%
FAQs still appear frequently on both B2C and B2B websites. Dig deeper: 7 marketingstrategies to conquer decision paralysis What are some key questions to include in an FAQ document? They support customer service and are used for search engine optimization (SEO).
Many legacy companies still envision 60-year-old buyers when developing marketingstrategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. ” It’s not easy to connect with digital natives without making older, longtime customers cringe.
Foundations of Online Marketing Success: Review-Plan-Execute Dave Charest guided us through yoga-inspired tips to ignite word-of-mouth buzz, boost productivity, and create a winning online marketingstrategy. Engagement marketing is when you provide a “wow” experience every time you have contact with a customer.
Do you take a good, hard look at your team's marketingstrategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.
Dig deeper: 7 marketingstrategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Feeling less happy with purchases.
Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ? Likewise, content marketing ranked in the top three for B2C. 2-3 years of marketing and content creation experience.
The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketingstrategies and data management while leaving room to experiment with the latest personalization and automation tactics. We’re all trying to market to human beings.
That means big changes to email marketingstrategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketingstrategies via two AI-driven features in Apple Mail.
The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. The play: Theres a place on social for brands of all industries, even on networks typically dominated by B2C companies. The play: Social shouldnt be just another box to check in your marketingstrategy.
Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS MarketingStrategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?
Dig deeper: How to use ChatGPT to simulate martech tools and marketingstrategy VisiCalc’s spreadsheets made PCs essential for business, but AI lacks an equivalent killer app. So, the crucial question is: What $1 trillion problem will Al solve?”
As you develop your Gen Z marketingstrategy for 2025, remember: This generation isnt just looking for brands to buy. Dig deeper: Why generational stereotypes are failing marketers and how to move past labels Email: Business email address Sign me up! Theyre looking for partners to create a better future.
TikTok Marketing Examples Success Across Business Models Both B2C and B2B brands are finding their footing on TikTok. The platform moves quickly, and staying informed about new features or algorithm shifts can give you a significant competitive advantage.
In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. The data from these conversations can be analyzed elsewhere in the stack, and resulting insights can be used for more holistic marketingstrategies. How does this work?
For B2C testimonials, check out Classical Guitar Shed , an online guitar learning platform. No wonder 13% of marketers swear by case studies as their go-to content type for their digital marketingstrategies. Their homepage shines with personal stories from individual learners.
Marketing too dull to survive Here’s my concern. Marketers have cornered the market on dull. Research firm System1 evaluated 57,000 television ads and found that 48% of B2C advertisements were dull — consumers registered no emotional response by the end of the ad.
B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.” On the contrary, that remains “a given for your go-to-marketstrategy,” as Hopping puts it. ” The impact of influencers The role of influencers in the B2B marketing space is steadily growing.
Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketingstrategy for your business. What Is Manufacturing Marketing? The solution?
What is a B2B Social Media Strategy? A B2B social media strategy is a carefully crafted plan that businesses use to connect, engage, and convert other businesses through social media platforms. B2B social media operates differently than B2C. Time-bound: Set a deadline, such as achieving this within three months.
The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.
While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. If ABM is central to your marketingstrategy, this is an option to explore.
For B2Cmarketers, evaluate your influencer marketingstrategy. This can reveal unexpected marketing opportunities or undervalued channels. Embracing the challenge Rising CPCs present a challenge, but they also offer an opportunity to refine your digital marketingstrategy.
Amplitude : Offers deep insights into user behavior for optimizing marketingstrategies. “I want to supercharge my email marketing.” B2B-focused, not ideal for B2C.” These segments help you tailor marketingstrategies, such as offering discounts to lapsed customers or early access to new products for VIPs.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content