Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. 62% of the most successful #content marketers have a documented strategy via @cmicontent. Content marketing is the opportunity to make everything we do better. Click To Tweet.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

Customer 98

Customer B2C Transform Retail 98

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Use this data to improvise your product messaging, enhance customer care interactions and refine marketing strategies.

Analytics 108

Analytics Transform Key Performance Indicator CRM 108

Rock Content

JUNE 4, 2020

When I led Content Marketing strategy for the IT Division of Schneider Electric, we selected five personas. Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments. Plus, more than five personas may bring serious cost challenges.

B2C 75

B2C Finance Transform eBook 75

Trade Press Services Newsletter

OCTOBER 6, 2022

User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Defined as any content created by users of an online platform, UGC is popular in B2C markets. There are, however, many creative ways to implement UGC in your B2B marketing strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

APRIL 5, 2024

Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question.

B2C 119

B2C SEO Transform Marketing 119

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 129

Branding Fashion Gen Z B2C 129

Martech

APRIL 22, 2022

Frequently asked questions about AI marketing. How artificial intelligence is changing the marketing landscape. Learn more about AI marketing. Why AI marketing matters. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Marketing metrics.

Transform 145

Transform Marketing Marketers Analytics 145

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity.

Transform 106

Transform B2C Finance Affiliate Marketing 106

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO.

CMO 98

CMO Transform B2C Marketing 98

Litmus

AUGUST 14, 2023

The release of the iPhone years ago transformed email marketing forever. The rise of AI in content creation, dynamic content and personalization, and growth in low/no code email building, have created an increasing focus on email optimization and testing to ensure B2C and B2B brands alike can Make Every Send Count.

Email Marketing 79

Email Marketing Transform Shoppers B2C 79

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Direct Mail Food 59

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencers will take the center stage.

Affiliate Marketing 116

Affiliate Marketing Market Trends B2C Transform 116

Set Up

FEBRUARY 6, 2024

The telecom industry as a whole isn’t necessarily known for their on-trend, forward-thinking, digital-first marketing strategies. I’ve been seeing marketers in this space starting to use AI to analyze consumer data, predict customer behavior, personalize offerings, help write content and optimize marketing strategies in real-time.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Ariyh

SEPTEMBER 11, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,759 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you build a result-driving online experience, quickly and effectively? 🚀 The results?

Manufacturing 114

Manufacturing Transform Price Marketing 114

Sprout Social

MAY 9, 2024

Influencer marketing has transformed how we shop. According to our Influencer Marketing Report, nearly half of all consumers (49%), make purchases once a month because of influencer posts. The post Influencer marketing trends across industries appeared first on Sprout Social.

Influencer Marketing 87

Influencer Marketing Market Trends Gen Z Fashion 87

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. This is essential because it allows you to respond to mentions.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Marketing Insider Group

SEPTEMBER 15, 2020

When carried out with careful planning, phygital marketing is a powerful tool for connecting with and engaging customers. . Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . Phygital marketing optimizes the experience for B2B customers as well.

Gen Z 139

Gen Z Manufacturing Transform B2C 139

Duct Tape Marketing

MARCH 23, 2023

It should focus on the customer, not the company, and should show how the customer will be transformed and helped by the product or service through storytelling that connects with them. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. They buy the transformation.

Transform 75

Transform CRM Product Copywriting 75

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 93

Entertainment Transform Law Analytics 93

Martech

JANUARY 31, 2022

If your comms strategy in 2022 is just email, that’s a lot of effort for a 20% open rate, if you’re lucky.”. “In In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” So, the shortcomings? Parsad said.

Transform 91

Transform B2C Law Customer loyalty 91

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Hootsuite partnered with @SyracuseU to offer a #socialmedia strategy certification course. Cover image by Joseph Kalinowski/Content Marketing Institute.

Education 97

Education Marketing Strategy Branding Energy 97

Litmus

MAY 4, 2021

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

Transform 81

Transform Marketing Marketers Finance 81

Neil Patel

OCTOBER 13, 2021

Talk about your transformation: Businesses and people buy transformations, not features. Develop a Strong Email Marketing Strategy. According to OptinMonster, email marketing generates $44 for every $1 spent. Start your Q4 off strong and warm up your list with a strong email marketing strategy.

Transform 135

Transform Price Shoppers User-Generated 135

Set Up

OCTOBER 10, 2023

Conversing with leaders in different spaces reveals the commonalities and challenges all marketers are facing, and the patterns in our industry as a whole. In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before.

Transform 59

Transform Health CMO Key Performance Indicator 59

Martech

FEBRUARY 28, 2024

OAO has the goods for growth You can provide the answers consumers want by leveraging owned asset optimization (OAO) — the quintessential reception marketing strategy. Letting consumer behavior data inform what content you prioritize so you’re best equipped to solve real user problems is a transformational strategy in the retail space.

Retail 105

Retail Transform PR Shoppers 105

Pam Didner

JUNE 2, 2022

For example, if you decide to let some of your marketing team members go, you need to decide at a base level what skills are required to “keep the lights on,” such as website maintenance, target outreach, and reduced sales support. Then, modify your B2B marketing strategy and goals accordingly to match your reduced budget and resources.

Transform 83

Transform B2C Marketing Marketers 83

Hubspot Marketing

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Digital Transformation.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

DECEMBER 20, 2023

The podcast covers topics such as purpose, marketing strategy, leadership, and innovation. Honestly, we’d listen to this show even if it was Jim talking about marketing by himself. The Copyblogger Podcast A weekly show for anyone who wants to master the art of content marketing and writing persuasive copy.

Marketing Ethics 104

Marketing Ethics Transform Copywriting CMO 104

Pam Didner

JANUARY 5, 2020

Hear from Outreach co-founder Manny Medina & team on the evolution of becoming a $1B Unicorn by transforming the age-old profession of sales. The marketing conference includes over 300 sessions and a dozen content tracks. Above all, MAICON is built to help marketers understand, experience and improve their AI knowledge.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Neil Patel

OCTOBER 8, 2020

Since most marketers on your team work on different content types or areas, you may want to organize their tasks through other marketing calendars and templates. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc. Step 4: Identify Marketing Calendar Themes.

Transform 145

Transform Marketing Marketers Millennials 145

Customers.ai

JANUARY 3, 2024

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing? Let’s dive in.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Use Insider

JULY 8, 2023

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. Insider is a must-have tool if WhatsApp is one of your marketing channels.

Branding 52

Branding Transform eBook Customer Acquisition 52

Digital Marketer

DECEMBER 21, 2023

Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. Optimized Advertising Strategies that Actually Work In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing. The result?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 82

Transform CRM Email Marketing Retail 82

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. The health and fitness industry is worth over $96 billion dollars.

Advertising 141

Advertising Advertisers Health User-Generated 141

Pam Didner

JANUARY 1, 2021

The Marketing Summit Series consists of live-streamed keynotes from industry leaders, original research presentations, panels on the latest marketing strategies, founder showcases and roundtable discussions. The marketing conference includes over 300 sessions and a dozen content tracks. B2B Marketing Forum.

Transform 52

Transform Marketing Marketers Digital Marketing 52