Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

AUGUST 6, 2024

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 118

Gen Z Millennials Health Food 118

Martech

OCTOBER 31, 2024

Millennials are nearly as receptive — 33% agree; 35% are neutral. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.

Gen Z 120

Gen Z Branding Millennials Retail 120

Hubspot Marketing

FEBRUARY 10, 2025

How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. B2C influencer marketing, on the other hand, is more light-hearted and casual. In marketing, everything is guided by your audience. What you do, say, etc.,

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Note: This method isnt reserved for Gen Z.

Gen Z 92

Gen Z Branding Retail Education 92

Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.”

Branding 76

Branding Millennials Finance CMO 76

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 110

Gen Z Retail Food Millennials 110

Hubspot Marketing

MARCH 19, 2019

73 percent of millennials prefer communications from businesses to come via email. 73 percent of millennials prefer communications from businesses to come via email. B2C Email Marketing Statistics. Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands. 3 and 6 p.m., 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. What Is the Difference Between B2B and B2C Niche Marketplaces? Speak to More Customers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Litmus

JUNE 23, 2022

According to Prosper Insights , 63% of people 18+, nearly 52% of Gen Z, 49% of millennials, almost 63% of Gen Xers, and over 78% of baby boomers don’t approve of personal data collection without permission. . Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 68

B2C Gen Z Millennials eCommerce 68

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 million use it weekly.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 million use it weekly.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. Make Data Your Playground.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Sprout Social

MARCH 21, 2019

Social media is an absolute goldmine of B2C intelligence. Through B2C social listening, these answers and so much more are out in the open. How to use B2C social listening to make better marketing decisions. Most B2C industries are crowded with competition. Want to know how to position yourself against your competitors?

B2C 111

B2C Branding Millennials Price 111

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Right behind them is Gen Z. Start by defining your buyer persona.

Transform 85

Transform Marketing Marketers Gen Z 85

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

MAY 3, 2022

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. There are other factors to consider, too. So why not r each out to them where they live?

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing. Sports ranks highly for Gen X while Gen Z and Millennials are more interested in fitness content.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Hubspot Marketing

JUNE 29, 2022

Figuring out what social platforms to use depends on whether your brand is B2B or B2C, and what type of video you want to create. If you're B2C, you should be on Instagram, TikTok, and Facebook. Let's face it, millennials are becoming the decision-makers. Do video marketers create videos in-house or with an agency?

Branding 125

Branding Millennials Video Marketing B2C 125

Welcome Software

JANUARY 27, 2025

Modern B2C e-commerce search fuels seamless online buying experiences by eliminating zero-result searches and processing natural language. However, some B2B companies like manufacturers, distributors, and wholesalers still struggle to implement a customer-centric search experience in the age of AI.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Martech

MARCH 8, 2024

And the same principles apply to B2C advertisers. However, 36% of Gen Zs and Millennials said they sway their votes. Nearly half (44%) of the 2,000 consumers surveyed said they hadn’t decided on a candidate, and 31% said they didn’t identify as conservative or liberal. Only about one-third of Republicans say they prefer Starbucks.

Gen Z 109

Gen Z Millennials Shoppers B2C 109

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. 80% of Twitter users are affluent millennials. Monday to Wednesday).

B2C 112

B2C Millennials Food Retail 112

Marketing Insider Group

SEPTEMBER 17, 2019

Your target market is millennial and Gen Z women. If you’re a B2C company, chances are your target market has their favorite places to browse. For B2C companies, it’s important to discover where yours are. That’s huge—whether you’re primarily B2C or B2B. Let’s say, for example, you make boho-chic women’s jewelry.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Sociallyin different from other agencies is that they also offer multilingual social media management: They work with brands in both the B2B and B2C spaces. Notable clients include Toyota, Dick’s Sporting Goods and TGI Fridays.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. After 14 years, the platform is one of the most valuable in the world, for B2B and B2C companies alike.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Marketing Insider Group

OCTOBER 14, 2015

Good news, content that’s targeted on this level geographically is seen as 82% more valuable to prospects , and this is especially the case with millennial audiences. Several formerly small B2C companies have created fair-sized empires largely as a result of their content marketing efforts and the personalities that emit from them.

Content Marketing 107

Content Marketing Outbound Marketing Millennials Inbound Marketing 107

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

Personalized Marketing 123

Personalized Marketing B2C Customer Journey Law 123

Hubspot Marketing

MARCH 15, 2023

When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities." If some of our readers don't care about the average millennial's financial situation, they can quickly scan the post and avoid that section. Social Media & Digital Habits."

Millennials 113

Millennials CRM B2C eCommerce 113

Martech

SEPTEMBER 24, 2022

The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Older participants raised the average for interest in travel, with only 48% of Gen Z, and 50% of Millennials, interested in that topic. Age demographics.

Gen Z 123

Gen Z Millennials Fashion Food 123

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency.

Shopper Market 121

Shopper Market Millennials Shoppers Shipping 121