Martech

DECEMBER 7, 2023

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. Click here to take the survey But Cardii foresees B2C use cases too. We’re a tech company, so I thought it would be super cool to reward my team and to do so using a new technology.

Transform 122

Transform B2C New Technology CMO 122

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.

Transform 136

Transform Marketers Marketing Analytics 136

Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer.

Direct Mail 116

Direct Mail Transform eCommerce New Technology 116

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 117

Transform New Technology User-Generated Communications 117

Martech

MARCH 2, 2023

Dig deeper: Experience, ecommerce and transformation for marketers in 2023 Easy to use, easy to launch. Because the Papa Johns/Netspend promotion used WebAR technology, consumers didn’t have to download an app to trigger the augmented experience. They see the dollar bill come alive directly on their phone screen. Democratizing AR. “I

Transform 113

Transform Promotion Food Entertainment 113

Martech

MARCH 14, 2024

This type of uncertainty isn’t just a B2C problem. Dig deeper: How to transform customer experience with AI 2. ‘Is To paraphrase Jim Collins, successful companies will thoughtfully and strategically use new technology to amplify their preexisting strengths — they don’t just adopt new tech for the sake of keeping up.

Customer 132

Customer Transform Thought Leadership Law 132

Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. Digital media and advertising.

Transform 109

Transform eCommerce Marketers Marketing 109

Martech

JUNE 15, 2022

Fortunately, some new technologies and approaches are emerging, and some enterprises are getting smarter about content supply and demand chains. Still, ten years from now, the successful digital transformers will have gotten content right in the interim. New martech markets will evolve over the coming decade.

Transform 136

Transform Energy Management New Technology 136

Search Engine Land

OCTOBER 19, 2023

The advancements in natural language processing (NLP) that started with improving search have given us Transformer-based large language models ( LLMs ). All three components are typically implemented using pre-trained Transformers, a type of neural network that has been shown to be very effective for natural language processing tasks.

Transform 141

Transform User-Generated SEO B2C 141

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SiriusDecisions Summit. May 3 -6, Austin, TX. June 22 – 26, London UK.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Econsultancy

FEBRUARY 22, 2022

This can often lead to wasted investment and, with the constant evolution of digital technology, it can be difficult to keep pace with this kind of approach. These same companies are now faced with the daunting prospect of getting to grips with new technology, upskilling teams and filling new roles.

B2C 60

B2C Transform New Technology Customer 60

Martech

MAY 10, 2022

For smaller orgs, including regional banks, marketers need to know quickly if the contact is a B2C or B2B customer. Laying out the individual and organizational benefits of the new technology will get everybody aligned and ready for the CDP implementation. Segmentation. Read next: What is a CDP?

B2C 75

B2C New Technology Customer Digital Marketing 75

Contently B2C

AUGUST 1, 2016

It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. Have you tried virtual reality yet? If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear.

Transform 64

Transform Entertainment Price Marketers 64

Martech

JUNE 28, 2022

Organizations are still re-training team members to handle new technology rather than bringing on new hires. Businesses are still switching from homegrown to commercial technologies. And that includes mission-critical solutions like marketing automation and CRM.

CRM 97

CRM Marketers Marketing New Technology 97

Welcome Software

JULY 13, 2022

On the heels of accelerated digital transformation during the COVID-19 pandemic, customers increasingly rely on and prefer digital interactions. The digital transformation of customer interactions shows no signs of ebbing in the foreseeable future. According to current estimates, this value will triple by 2030, topping $31.7

Transform 40

Transform Gen Z Millennials B2C 40

Martech

OCTOBER 16, 2024

Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Another 41% are currently adopting new technologies or have done so in the last year.

Customer 83

Customer New Technology Product Transform 83

Martech

DECEMBER 8, 2022

The MarTech Replacement Survey showed that customer data platforms (CDPs) weren’t as frequently replaced as some other technologies, like CRMs, but that’s because CDPs are a newer technology. CDPs sit in the foundational layer, so organizations are taking aggressive measures when replacing the new technology. “I

Marketing Automation Platform 98

Marketing Automation Platform Fashion Marketers Marketing 98

Duct Tape Marketing

MAY 2, 2024

It's time to transform your approach. And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 88

SEO Whitepaper B2C Place 88

On24- CMO Confessions

MAY 6, 2021

The Forefront of Transformation. And look, there are a few companies out there that have absolutely mastered it, but you kind of have to look at the word “experience” as the same word as “innovation” and the same word as “transformation.” I love some of the new technologies that are coming out.

CMO 52

CMO Transform Retail New Technology 52

DirectMail2.0

JUNE 18, 2024

and now 0:13 who’s mailing want uh jointly our sole purpose is to make Direct Mail the most effective form of marketing by 0:19 integrating it with cutting edge technology and I am joined here today with our fearless leader Brad Kugler he 0:25 is our co-founder and CEO of direct mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Marketing Insider Group

OCTOBER 26, 2020

Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies. All this planning would take a lot of time and money – it was predicted that in 2022, businesses would spend almost $2 trillion on digital transformation.

Content Marketing 145

Content Marketing Marketing Strategy Transform Whitepaper 145

Hubspot Marketing

APRIL 5, 2024

B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. That includes planning for changes in an uncertain market and adapting to new technology like AI. Only 68% of B2B marketers agree.

B2C 137

B2C SEO Marketers Marketing 137

Customers.ai

JANUARY 2, 2024

Transform site traffic into actionable leads (email + contact info) while enhancing the user experience. Between X-Ray and Consumer Directory, we can provide real-time, in-depth insights for B2C and B2B lead enrichment. We ended 2023 with record-breaking customer growth, new products (hello B2B !), Where is Customers.ai

Transform 95

Transform Outbound Marketing CRM B2C 95

Duct Tape Marketing

JUNE 5, 2025

AI is probably changing it in a whole new set of ways. John Jantsch (02:30.38) what's been the transformation of what we've called PR over the years. If you're doing B2C, the consumers, they want to know that you care about them, or at least they want to feel that even if they don't really know it. Don't use AI. Don't do that.

PR 44

PR Branding Communications SEO 44

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. That’s an understandable feeling.

Manufacturing 104

Manufacturing Entertainment Transform Law 104

Econsultancy

DECEMBER 13, 2021

This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). The Digital Transformation Monthly. Customer experience.

Advertisers 52

Advertisers Advertising Retail Shoppers 52