Hubspot Marketing

MARCH 3, 2025

Content Marketing and SEO In my experience, content marketing and SEO play a major role in building awareness and generating organic leads. SEO has become more complex with AI-generated summaries and greater content competition. Better for brand awareness, especially for freemium or B2C models. Use case pages.

Customer Acquisition 69

Customer Acquisition User-Generated Customer loyalty Marketing 69

Search Engine Land

JULY 18, 2024

Data visualization is among the top five content tactics for B2B and B2C content marketers , per the CMI. Images and video Custom images help to bring content to life and support the story you are trying to create. Consider adding any of the following to your article: Custom graphics. Visuals can convey the main points of the story.

B2C 107

B2C Content Marketing Customer Search Marketers 107

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Brand content bylined by or featuring industry experts (e.g., Start by defining your buyer persona.

Transform 100

Transform Marketing Marketers Gen Z 100

Martech

AUGUST 6, 2024

In addition to diversifying SEO and SEM strategies, organizations may experience even more disruption in digital advertising performance as the flow of data about user interests and behaviors becomes more fragmented and scrutinized,” said Andrew Frank, distinguished VP Analyst in Gartner’s Marketing Practice.

Advertising 135

Advertising Advertisers Non-Profit Transform 135

Animalz blog

JULY 22, 2025

During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. 07:24) Mallory explains a key change: moving from traditional SEO to “Organic Discovery.” Before that I was with some other brands, Both on the B2C and B2B side.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Exposure Ninja

AUGUST 12, 2024

This is why all of Exposure Ninja’s website designs are built on thorough SEO and conversion rate optimisation (CRO) research. Illustration Illustration and character design can be used in B2B website design just as much as in B2C. The post B2B Website Design Trends 2024 appeared first on Exposure Ninja.

User-Generated 98

User-Generated Communications Finance B2C 98

Animalz blog

JULY 16, 2024

Jess: My background is actually in copywriting on the B2C side. With the uncertainty around SEO because of AI-generated content and results, do you see elements of PR becoming more important in content marketing? Editor’s note: We’ve lightly edited this interview for clarity and readability. Absolutely.

PR 57

PR Copywriting B2C Place 57

Martech

DECEMBER 5, 2024

Pantheon launches content publisher for Google Docs : This add-on uses Google AI to offer content summaries, SEO suggestions, and advanced search functionality within Google Docs. Bridgeline Digital launches Smart Facets: This AI-powered tool automatically selects relevant options for users conducting natural language searches on websites.

Food 119

Food User-Generated Advertising Advertisers 119

Neil Patel

MAY 30, 2025

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. In contrast, B2C buying committees are much smaller — often including just one decision-maker. In contrast, B2C sales cycles can take less than a day. Develop new content (e.g.,

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Sprout Social

JANUARY 22, 2025

Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. If nothing else, hashtags can really help with LinkedIn SEO. That way you can tie your LinkedIn content marketing efforts back to business results. Keep in mind that not every post necessarily needs hashtags.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Martech

APRIL 2, 2025

Semrush Persona Builder : Originally an SEO and keyword research tool, Semrush now offers a Persona Builder with 3-4 templates you can customize to fit your specific needs. ChatGPT : While ChatGPT doesn’t have a specific persona builder, you can use prompts to help generate and refine personas for B2B and B2C businesses.

CRM 116

CRM Thought Leadership Finance Shipping 116

Neil Patel

JUNE 25, 2025

Social media ads aren’t just for B2C brands, either. Search engine optimization (SEO) costs less than paid media, but it can take three to twelve months to see optimal results. Even if traditional SEO and search ads vanish, LLMs like ChatGPT will need to monetize at some point.

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Hootsuite

JULY 18, 2025

B2B or B2C doesn’t matter Instead of starting with preconceptions about what a B2B or B2C audience wants, always start with what you know to be true: you’re marketing to people. But we also have teams in place that specialize in taking apart what we shoot and re-engineering it for each platform: short-form, vertical, horizontal, etc.”

B2C 61

B2C Non-Profit Education Entertainment 61

Set Up

FEBRUARY 25, 2025

Use SEO to optimize content for discoverability and long-term lead generation. 3 Agency Growth Tactic: Diversify Revenue Streams with B2B Offerings Agencies often focus on B2C work, but expanding into B2B can provide a more stable and lucrative revenue stream. Developing reliable, evergreen content will lead to growing audiences.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Duct Tape Marketing

JUNE 11, 2025

Content must become answers; modern SEO prioritizes question-based queries over keyword ranking. Additional Resources Learn more about the Marketing Hourglass Use Answer the Public to power your SEO questions Visit John’s blog and resources Join the Conversation How are you adapting your marketing strategy for AI-driven buyers?

Customer Journey 58

Customer Journey SEO B2C Customer 58

Backlinko

JULY 1, 2025

Signals like your average rating, number of reviews, and how recent they are all affect local SEO and buyer trust. Have a B2C small business? Next, read our small business SEO guide to learn how to build authority and improve your online visibility. And don’t forget reviews. Yes, even any negative comments you get, too.)

Marketing 86

Marketing Marketers User-Generated Promotion 86

Martech

JANUARY 14, 2025

Optimizing LLMs for B2B SEO: An overview Bug or blip? You may recall much rejoicing in search marketing and SEO adjacent space when it appeared Google lost a significant amount of search market share in April. Bing, Yandex, and Yahoo each gained some of Googles lost share. Dig deeper.

Search Marketers 122

Search Marketers Marketing Marketers SEO 122

Martech

AUGUST 14, 2024

The big question for marketers will be how much it will impact SEO and ad strategies, but let’s not get ahead of ourselves just yet. While a complete breakup of Alphabet’s Google seems unlikely (Microsoft ultimately avoided a similar fate nearly 25 years ago despite a similar antitrust ruling), nothing is impossible. Other options.

Law 120

Law Advertising Advertisers Digital Marketing 120

Power Digital Marketing

JUNE 3, 2025

Unlike B2C, B2B sales cycles are longer and involve multiple decision-makers. Utilize SEO and Paid Search for Demand Capture Target high-intent B2B keywords to attract decision-makers searching for solutions. A well-executed strategy aligns marketing and sales efforts, helping businesses generate, nurture, and close leads efficiently.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

SocialPilot

APRIL 16, 2025

Capterra Owned by Gartner, Capterra is among the top-rated SaaS review websites that provide reviews, ratings, and comparisons for both B2B and B2C companies. Most buyers (whether B2B or B2C) need social proof before making a decision. Simply put, these review sites act as SEO powerhouses. What Makes It Great? Probably not.

User-Generated 40

User-Generated B2C Finance Management 40

SocialPilot

FEBRUARY 6, 2025

SEO Benefits : Positive reviews on Google help boost your local search rankings , making it easier for potential customers to find you. Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 Click here to claim your business profile on Yelp !

Real Estate 66

Real Estate Customer Food User-Generated 66

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Gather your data: Collect all relevant expenses related to sales and marketing for the period you are analyzing.

Customer Acquisition 113

Customer Acquisition Customer Food CRM 113

Rock Content

JULY 11, 2024

Leverage it to perform valuable A/B testing, SEO analysis, personalization tasks, etc. The four primary types of ecommerce are: B2B (business to business) B2C (business to consumer) C2B (consumer to business) C2C (consumer to consumer) What are the three of the most common e-commerce technologies? What are the four types of ecommerce?

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

FEBRUARY 20, 2025

Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises. It reviews content performance, SEO, social media user experience to produce a report with over 500 data points that highlights strengths and suggests improvements.

User-Generated 94

User-Generated B2C Analytics Information Technology 94

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. I learned that your personal energy and enthusiasm are crucial and most effective live and one-on-one. 55% of B2B marketers said they plan to increase investment there in the coming year.

Gen Z 101

Gen Z Marketing Marketers B2C 101

SocialPilot

JUNE 26, 2025

It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. Support SEO and Blog Strategy with Video: YouTube videos can help you enhance blog posts, improve on-page SEO, and increase time spent on site.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Martech

MAY 8, 2025

EnRoute Growth Platform s SEO Boost+ is a suite designed for SMBs that includes automated content creation, optimization of Google Business Profiles, local citation management, backlink tracking, and reputation monitoring. Feroot Security s AlphaPrivacy AI automates privacy compliance for web applications.

Transform 85

Transform User-Generated Law Communications 85

Animalz blog

FEBRUARY 27, 2025

Thenuka Karunaratne – Co-founder and CEO at Daydream March 11, 2025 Thenuka Karunaratne explains how Daydream is helping B2B and B2C companies use AI to revolutionize programmatic SEO, automating strategies and scaling content creation. Will they discover spectacular SEO use cases? What do you think on the positive side?

SEO 62

SEO Content Marketing B2C CMO 62

Animalz blog

MARCH 27, 2025

” The Changing Nature of Search and Discovery The AI revolution is reshaping how people find information, with traditional SEO strategies evolving. Daydream (09:00): Thenuka Karunaratne’s company, mentioned for insights on programmatic SEO beyond “spray and pray” approaches.

SEO 57

SEO Content Marketing Transform Personalized Marketing 57

Campaign Monitor

MAY 27, 2025

Website and Landing Page Builder : Build SEO-optimized, mobile-responsive websites with unlimited pages and bandwidth, complete with analytics and SSL certificates. 5 (1000+ reviews) Klaviyo positions itself as a data-first marketing automation platform built specifically for B2C ecommerce brands.

eCommerce 52

eCommerce Price User-Generated CRM 52

Martech

DECEMBER 26, 2024

This increases the responsibility for PPC and SEO managers. Neglecting site quality can now cut off both organic and paid traffic, significantly impacting revenue and disrupting marketing strategies. Sites affected by manual actions will experience a direct impact on ad campaigns, not just organic search performance.

Health 67

Health Advertising Advertisers SEO 67

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. B2C Sales Business-to-consumer (B2C) sales shows promising growth (+300% over the last 10 years).

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

SocialPilot

APRIL 13, 2025

In fact, customer reviews influence nearly 95% of buying decisions , and thats not just B2C. Business reviews are strong trust signals that impact purchase decisions, improve SEO, and establish your reputation. A random online review by someone halfway across the globe holds more weight than your best sales pitch.

Real Estate 40

Real Estate Place User-Generated Product 40

Duct Tape Marketing

JUNE 5, 2025

PR is now fully embedded in SEO, trust-building, and brand reputation , making it essential for discoverability and authority in search. So what, one of the reasons I always loved PR early on, w in the digital age is because it was always really a great SEO play. think, I think transparency is obviously always been a big part of PR.

PR 44

PR Branding Communications SEO 44

Campaign Monitor

MAY 30, 2025

Website and Landing Page Builder: Build SEO-optimized, mobile-responsive websites with unlimited pages and bandwidth. Key features Website Builder: Create fully responsive drag-and-drop sites with blogs, SEO controls, and custom code injection for complete online presence.

eCommerce 40

eCommerce Price CRM User-Generated 40

Backlinko

JULY 26, 2024

What’s the performance of blogs compared to other channels?

User-Generated 96

User-Generated B2C eBook Content Marketing 96

Hubspot Marketing

APRIL 7, 2025

Once upon a time, SEO was just SEO. Now, two marketers might not even be playing the SEO game on the same field, let alone with the same rules. If youre in SEO, todays master needs no introduction. If youre not, all you need to know is that hes done SEO for more big brands than you have fingers to count them.

SEO 96

SEO Real Estate Shipping B2C 96