Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price. How to Market to Budget-Conscious Businesses While consumer spending quickly adapted to price fluctuations, business spending is proving a larger ship to turn.

Branding 97

Branding Price CRM Marketing 97

Backlinko

JULY 1, 2025

Smart ways to use SMS include: Flash sales or last-minute discounts Appointment reminders or confirmations Shipping updates or order status VIP-only offers or restock alerts Event reminders or holiday hours Test what types of messages drive the most engagement. Have a B2C small business?

Marketing 86

Marketing Marketers User-Generated Promotion 86

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 On this platform sellers can receive ratings for their service, shipping, and customer experience , making reputation management crucial. Click here to claim your business profile on Yelp !

Real Estate 66

Real Estate Customer Food User-Generated 66

Vertical Response

MARCH 15, 2025

Examples of transactional emails include purchase confirmations, shipping notifications, and account activation messages. B2B emails typically perform better during weekdays, while B2C emails may see increased engagement on weekends. Effective email content design can enhance user engagement and increase click-through rates.

Email Marketing 52

Email Marketing Marketing Marketers Customer loyalty 52

Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? B2C leans toward mass nostalgia and fun (Spotify, Starbucks), while B2B focuses on professional milestones and trust (HubSpot, Salesforce). In 2025, a new wave in customer experience (CX) is gaining traction.

B2C 124

B2C Branding Customer loyalty Shipping 124

SocialPilot

APRIL 13, 2025

In fact, customer reviews influence nearly 95% of buying decisions , and thats not just B2C. It helps users sort reviews by product or service categories, star ratings, date, or some specific keywords like fast shipping or great customer support. Even businesses buying from other businesses lean on reviews to guide their choices.

Real Estate 40

Real Estate Place User-Generated Product 40

Campaign Monitor

MAY 27, 2025

5 (1000+ reviews) Klaviyo positions itself as a data-first marketing automation platform built specifically for B2C ecommerce brands. Read next: We Compared 17 Brevo Alternatives – Here are the Top 3 6) Klaviyo – Good ecommerce-specific email marketing tool 4.6/5

eCommerce 52

eCommerce Price User-Generated CRM 52

Welcome Software

MAY 12, 2025

In fact, we use our Feature Experimentation platform to ship new capabilities to. Especially in B2C contexts, users come from a variety of backgrounds, making it important to monitor AI's potential to reinforce identity-based biases (age, gender, etc.). Ever wondered if feature flag vendors use their own products? Yeah, it's meta.

Transform 52

Transform User-Generated Shipping B2C 52

Hubspot Marketing

APRIL 7, 2025

Meanwhile, marketing a B2C product is much more about Google Merchant Center than Google Search Console. But that doesnt mean its time to jump ship on Google. AI Overviews source a lot of citations from YouTube or LinkedIn, he tells me. Its] a completely different playing field and [theres] completely different ways to win.

SEO 96

SEO Real Estate Shipping B2C 96

Animalz blog

MAY 27, 2025

If you cant answer that, dont ship it. Here are the key takeaways from the episode: “You should not ship something, or you shouldn’t even execute an idea if you can’t articulate the one thing that someone should walk away with after consuming that.” Real audience input grounds your campaigns in what matters.

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62

Martech

MAY 27, 2025

What we do know is that far fewer cargo ships are arriving in U.S. Going into 2025, marketers expected their budgets to stay the same, and advertisers saw solid growth for media budgets. Now, as tariffs are raised, then lowered, then raised not-quite-as-high, no one can say what’s next. ports and consumers are pulling in their wings.

Branding 114

Branding Gen Z Price Retail 114

Adobe Experience Cloud Blog

OCTOBER 12, 2017

There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs. Tips for B2B.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions.

B2C 134

B2C Shipping Logistics Thought Leadership 134

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 120

B2C eCommerce Retail Shoppers 120

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. But, most of all, the role of B2C content is to inform and educate potential customers. Source: Warby Parker 3.

B2C 115

B2C Content Marketing Marketing Marketers 115

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. The post CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples appeared first on Content Marketing Institute.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Since each of the three stories focuses on a couple who finds love aboard a cruise ship, Princess hopes to inspire more readers to plan a cruise vacation. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

B2C 102

B2C Content Marketing Food Transform 102

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. uShip – Shipping. uShip helps customers ship large items by connecting them with carriers with extra truck space. uShip is an excellent niche B2B marketplace for businesses who need to ship large items, such as cars, machinery, freight, and household items.

Real Estate 141

Real Estate Manufacturing Millennials Shipping 141

Martech

JUNE 9, 2022

Further, B2B companies are responding to the same changes in consumer preferences hitting B2C. 51% of B2B buyers report using curbside pickup more than they did one year ago and 55% expect to be using options like buy-online-pick-up-in-store and fast shipping more within the next three years. Why we care.

Transform 124

Transform B2C Shipping Digital Marketing 124

Adobe Experience Cloud Blog

APRIL 6, 2020

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. Vaimo : EMEA (Commercial/Magento). Digital Experience Emerging Solution Partner of the Year.

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Similarly, if you’re selling machine parts, partner with a delivery company that can fulfill orders for your clients and provide them discounts for choosing that shipping method. Here’s a quick breakdown of both strategies.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Martech

AUGUST 24, 2021

Down the page, we talk about the worsening supply chain and shipping crisis, which isn’t going to be over, it seems, before the holiday season. What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. The shipping problem is getting worse.

Shipping 107

Shipping B2C Logistics Health 107

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 126

eCommerce Gen Z B2C Shoppers 126

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Content Marketing Institute

APRIL 2, 2018

But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. 4 for “shipping a painting.”. The content header is excellent – “Real Time Shipping Data & Analytics.”. Let’s dive in. Image names.

SEO 111

SEO Content Marketing Shipping B2C 111

Martech

OCTOBER 16, 2023

Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. That level of sophistication makes it a journey.

eCommerce 136

eCommerce Law Shipping B2C 136

Neil Patel

JULY 8, 2021

After all, 91 percent of consumers say product price impacts their online purchase decisions, ahead of factors like free shipping (78 percent), brand preference (65 percent), and recommendations from friends and family (60 percent). Just because you sell products to consumers doesn’t mean you’re solely a B2C business.

Retail 145

Retail Transform Price Manufacturing 145

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies. But if U.S.

Retail 95

Retail Whitepaper Food B2C 95

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 billion Food $370.7

eCommerce 104

eCommerce Gen Z Shipping Retail 104

Litmus

NOVEMBER 4, 2021

we’ll review the six types to use, how to do them right, and how a B2B and B2C company approaches them. Provide shipping date and item details. When an Athena Club customer has an upcoming order, they receive a message with the order number, items and total, tracking link, and shipping information. Rating and review email.

Shipping 116

Shipping Transform Promotion B2C 116

Martech

DECEMBER 7, 2022

Every type of transaction (B2B, B2C, C2C, etc.) Tack on popular draws like free shipping, or the benefits and perks that come with online membership programs like Amazon Prime, and it’s not difficult to envision a future in which ecommerce dominates; by 2026, it will make up close to a third (31 percent) of all sales in the US.

eCommerce 110

eCommerce Shoppers Retail Shipping 110

Martech

JULY 13, 2021

In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Merkle to acquire CX agency LiveArea . LiveArea’s client base includes high profile commerce brands like Crocs, L’Oréal and Lancombe.

Shopper Market 122

Shopper Market Millennials Shoppers Shipping 122

Martech

APRIL 23, 2024

The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years.

Shipping 114

Shipping Retail Customer Journey Analytics 114

Content Marketing Institute

MAY 10, 2018

As Kane Jamison writes , “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a compass.”. Content that’s not backed by an editorial mission statement is like a ship w/out a compass. Yet, there are plenty of reasons why brands should have an editorial mission statement.

Shipping 108

Shipping B2C Fashion Content Marketing 108

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Click To Tweet. The lesson? Aim high with your welcome emails.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Moz

APRIL 26, 2020

Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. This trend obviously applies to B2C as well, but it’s an important consideration for B2B. Shipping and delivery. Thank you to all who read and commented — I truly hope it was helpful.

Shipping 69

Shipping B2C Logistics Outbound Marketing 69