Martech

SEPTEMBER 19, 2024

“I feel like for the most part we’ve really leaned into RMNs as a company,” said Pankita Desai, senior director, shopper marketing for Chobani. “We We have a really high budget from shopper marketing and less with brand marketing.” We started with testing, however for us there’s a shift in the way we’re approaching RMNs and our budget.

Retail 123

Retail Shopper Market Shoppers Advertisers 123

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. AI-powered insights.

Customer Acquisition 133

Customer Acquisition Retail Shoppers Advertisers 133

Buffer Marketing

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. The platform uses its own first-party data to analyze shopper behavior rather than relying on Meta's more simplistic approach.

Price 119

Price Thought Leadership Transform User-Generated 119

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. But, most of all, the role of B2C content is to inform and educate potential customers. Source: Warby Parker 3.

B2C 115

B2C Content Marketing Marketers Marketing 115

Martech

APRIL 20, 2023

The key to RMN’s success is how interactions with brands can enhance the shopper experience. If it’s something that makes sense for our shoppers, we’ll take a look.” Grocery shoppers make purchases several times a month, and often multiple times per week. RMN revenue in 2022 was estimated at $37.5 Get MarTech!

Shoppers 120

Shoppers Retail Customer Journey Shopper Market 120

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.

Shoppers 108

Shoppers Price Gen Z eCommerce 108

Martech

AUGUST 29, 2024

With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift. What many marketers can verify, however, is the ability for AI to help “sift through the data you often can’t fully process,” Weide said. Consumers are interested in how retailers are using these tools.

Market Research 133

Market Research Shoppers CMO Retail 133

Martech

JULY 18, 2024

billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” Discounts were higher this year Salesforce, which analyzes ecommerce buying in its Commerce Cloud (including the activity of 1.5

eCommerce 128

eCommerce Retail Shoppers Health 128

Martech

JUNE 30, 2022

Summer’s here and the shoppers are wary. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. The post Worsening economy has more shoppers getting online info before making in-store purchases appeared first on MarTech.

Shoppers 116

Shoppers Retail Shipping Price 116

Scoop.it!

NOVEMBER 21, 2024

For B2C testimonials, check out Classical Guitar Shed , an online guitar learning platform. Plus, they’ve made it clickable, so curious shoppers can easily dive into all their glowing reviews. Source: dialmycalls.com This approach works because it shows how their service helps businesses across different sectors.

Customer 110

Customer Shoppers User-Generated B2C 110

Martech

JANUARY 7, 2025

Holiday shoppers arent just purchasing with the holidays in mind, so these trends apply year-round. The broader story beyond the holidays is how consumers are taking advantage of discounts and mobile shopping experiences to purchase product categories not associated with gift-giving groceries and furniture.

eCommerce 117

eCommerce Shoppers Price Retail 117

Martech

AUGUST 1, 2024

last year as more advertisers took advantage of retailers’ deep connection with shoppers. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3% growth in the U.S.

Retail 121

Retail Shoppers Advertisers Advertising 121

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year.

Shoppers 76

Shoppers Retail Price Promotion 76

Martech

SEPTEMBER 13, 2024

Personal Shopper recommends products and helps with search. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders.

Shoppers 121

Shoppers User-Generated New Technology Price 121

Martech

AUGUST 8, 2024

Someone like CVS, who has 9,000 stores, [attracts shoppers] coming into these stores with a lot of attention and urgency, with a clear consumer need they’re looking to fulfill.”

Retail 130

Retail Advertising Advertisers Shoppers 130

Martech

MAY 15, 2025

Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. If your loyalty strategy still revolves around points and perks, its time for an update. Consumer allegiance is no longer built on convenience aloneits driven by alignment. And younger audiences arent shy about walking away if you miss the mark.

Whitepaper 104

Whitepaper Gen Z Digital Marketing Branding 104

Martech

DECEMBER 18, 2024

What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Eighty-three percent of web traffic and 76% of online purchases will be driven by mobile from December 23 to 25, Salesforce predicts. Cross-screen mobile advertising. This is the key component in shoppable interactive TV ads.

Gen Z 104

Gen Z Shoppers eCommerce Advertisers 104

Martech

DECEMBER 20, 2024

App development for retailers is going to be really interesting how they continue to offer an omnichannel-type experience for shoppers in-store.” . “One thing our clients are focused on,” said Smith, “is how they make their website experience frictionless and easy to navigate and offer more predictive-type search.

Retail 124

Retail Shoppers Advertisers Advertising 124

Martech

MARCH 23, 2023

Marketers are finding new ways to use screens in-store to help shoppers find what they want and alert them to discounts. They are also using hybrid events (a mix of in-store and virtual participation in a single event) to increase the wow factor for shoppers who choose to shop in-person instead of online. Shopping with holograms.

Retail 122

Retail Shoppers B2C Manufacturing 122

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. One of the common reasons shoppers abandon their carts is simply human nature: they get distracted and leave the site. Tips for B2B.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use the “Audience Builder” to create hyper-targeted groups like “holiday gift shoppers” or “last-minute buyers.” Bottom line?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Martech

NOVEMBER 20, 2024

72% of shoppers use smartphones while in-store. This evolution could require you to shift campaign strategies for products that aren’t competitive. By the numbers. According to Google’s internal data: 20 billion monthly visual searches via Lens. 45+ billion product listings in Shopping Graph. Big picture.

Transform 78

Transform Shoppers Price Retail 78

Martech

JANUARY 16, 2025

These guides provide shoppers with valuable insights at different stages of their journey. Athos Commerce offers AI-driven search, personalization and merchandising capabilities. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites.

Non-Profit 120

Non-Profit Direct Mail eCommerce User-Generated 120

Martech

DECEMBER 18, 2024

What Gartner seeks to add, by looking at cultural as well as consumption trends, is an understanding of the deeper belief systems driving consumer behavior, and the challenge is to do this at scale rather than seeking to psychoanalyze shoppers one by one.

Price 113

Price Shoppers Place Product 113

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Editorial Director. Read more here. Why we care.

Customer Journey 126

Customer Journey Customer Transform Shoppers 126

Martech

JANUARY 14, 2025

According to Bazaarvoices research, personalized offers drive 45% of shoppers to complete online purchases. From personalized recommendations to automated customer service, these technologies offer insights and experiences at a scale that was previously impossible.

Advertising 131

Advertising Advertisers Transform Shoppers 131

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. Shoppers will see that your brand has helped others solve a problem and use it as a solution of their own. For e-commerce or B2C brands, follow up with customers who have made multiple purchases.

Customer 145

Customer Shoppers User-Generated B2C 145

Martech

JANUARY 15, 2025

Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase. In the past, the industry has been fixed mostly on awareness and top-of-the funnel measurements like engagement and likes.

Gen Z 120

Gen Z Whitepaper Social Media Marketing Millennials 120

Hubspot Marketing

JULY 10, 2019

Some companies serve individual shoppers, while others cater to companies and organizations. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Retailers looking for a competitive edge will improve in-store experience, making ads more relevant for in-person shoppers.

Retail 128

Retail Transform Shoppers Advertisers 128

Martech

APRIL 20, 2023

Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. It was developed using the company’s proprietary data and AI algorithms, which recognize content small business customers are most likely to engage with.

Product 122

Product Shoppers B2C User-Generated 122

Martech

DECEMBER 7, 2022

Every type of transaction (B2B, B2C, C2C, etc.) Not only did the pandemic force shoppers to change their habits overnight (online grocery shopping exploded, for example), but it also forced businesses to up their ecommerce games, or even jump into the pool for the first time. What is ecommerce? jump over 2019.

eCommerce 112

eCommerce Shoppers Retail Shipping 112

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. The percentage of shoppers who trust family and friend advice over businesses is approximately 81%. Think with Google).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. Broad horizons When looking for inspiration or conducting “secret shopper” research, consider more organizations than your employer’s obvious competitors.

Shoppers 134

Shoppers B2C eCommerce Marketers 134

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 127

Retail eCommerce Gen Z Shoppers 127

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. In one study, US online shoppers said they expect to see at least three videos connected to each product when making an online purchase. Promoted videos can give shoppers the push they need to choose your product.

Promotion 137

Promotion Shoppers User-Generated B2C 137