Jeff Bullas

MARCH 5, 2023

They provide a range of benefits, from automation and efficiency to collaboration and creativity, allowing businesses to stay ahead of the competition in today’s fast-paced digital world. ChatGPT ChatGPT is an AI-powered language model that can help businesses create and generate content for their marketing needs.

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Martech

APRIL 18, 2024

Which marketing tasks could benefit from the help of AI tools? I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news). Available resources. What’s your budget?

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Martech

MARCH 28, 2024

Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency. Is your marketing team tired of hearing about AI?

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Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

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Hubspot Marketing

OCTOBER 30, 2023

It‘s possible to use AI tools such as ChatGPT or HubSpot’s Content Assistant to generate ideas for you, but sometimes inspiration strikes (or I‘m hungry) — so we’ll roll with it and make a TikTok about healthy food facts. Using ChatGPT to Generate a Video Script Let‘s try ChatGPT. Let's get started. Well, here we go in 3, 2, 1!

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Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT?

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Hubspot Marketing

MARCH 1, 2024

This can include an adjustment to the salary, terms, or benefits. I also asked ChatGPT to help write a few counteroffer emails to give you an idea of what one looks like so you can start practicing writing your own. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in. Counteroffers are expected.

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Hubspot Marketing

OCTOBER 31, 2023

If it’s your first time using ChatGPT, your answers may sound stilted. Think of ChatGPT like an intern. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. In-Depth Market Research You can use ChatGPT to explore any industry or vertical in detail.

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Search Engine Land

NOVEMBER 17, 2023

Search marketers were shocked to learn of Altman being forced out of OpenAI, the company behind the extremely popular generative AI tool ChatGPT, which launched less than a year ago on Nov. State of ChatGPT. ChatGPT Plus sign-ups were paused Nov. That followed a series of ChatGPT outages due to DDoS attacks. Well, said.

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Search Engine Land

DECEMBER 8, 2023

X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Marketers should consider incorporating Grok into their work to explore potential benefits. Grok is a conversational chatbot that works like OpenAI’s ChatGPT and Google’s Bard. Why it’s different. ”, ChatGPT would not be able to answer.

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Marketing Insider Group

JANUARY 29, 2024

Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of ChatGPT. Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Image Source: ChatGPT Tip: When you get the list, don’t just use it verbatim.

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Search Engine Land

FEBRUARY 27, 2024

The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages to deepen the output ChatGPT can provide. ChatGPT, much like Google and YouTube, is an answer engine for the world. ChatGPT, much like Google and YouTube, is an answer engine for the world.

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Search Engine Land

SEPTEMBER 14, 2023

This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said. Always assume your competition is also using ChatGPT and that it learns from the prompts you provide. ” Be relevant : “Make sure your prompts are relevant as ChatGPT is very conversational.

SEO 137

SEO Search Marketers Branding Marketing 137

Hubspot Marketing

FEBRUARY 19, 2024

So, I asked an expert how to answer salary expectations over email — and then I put ChatGPT to the test to see if it could write the email for me. Or perhaps the company offers benefits that make up for the lower base pay. Or worse, what if I miss out on the job opportunity because my salary expectation was too high?

Communications 98

Communications Law Market Research Management 98

Search Engine Land

MAY 10, 2023

ChatGPT – and its numerous use cases – has been widely covered in the last few months. At its core, ChatGPT is still a machine that lacks insight and is incapable of nuance, thought and emotion. Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. The trick is knowing how to use it and for what tasks.

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Copywriting Marketing Marketers eCommerce 116

Search Engine Land

SEPTEMBER 27, 2023

To block or not to block ChatGPT? That has been a big question for many SEOs because ChatGPT does not cite or link to its sources. We have let search engines crawl our content because there is a clear potential benefit – we get traffic through direct links/citations. 7, according to an updated analysis. Why we care.

SEO 140

SEO 140

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. It’s seriously easy.

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Martech

MARCH 14, 2023

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. Assessing ChatGPTs impact on key marketing functions 1. Still, tools like ChatGPT have raised the bar by creating draft copy and briefs on par with interns or entry-level employees — potentially making their skills redundant.

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Martech

OCTOBER 9, 2023

In marketing messages, everything you do can benefit from effective persuasion – knowing how to frame an argument or request in the best way to draw the response you want, from clicking through to a landing page or converting. Don’t expect ChatGPT to understand what you’re asking it to do. You also can use GenAI in your A/B testing.

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eCommerce Price Email Marketing Retail 136

Search Engine Land

OCTOBER 24, 2023

Let’s say you’re using ChatGPT and need to create a content calendar for the next 30 days, you can: Tell it what industry you’re in, put context about your business, mission and goals and that you need to create a content calendar for the next 30 days [insert social media platform]. They are increasingly prevalent in a variety of industries.

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Content Marketing User-Generated Marketing Marketers 126

Search Engine Land

NOVEMBER 2, 2023

With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience. Optimizing a product feed with ChatGPT To begin with AI-based feed optimization, starti with ChatGPT. What is product feed optimization? Show information.

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Product Transform Shoppers eBook 110

Search Engine Land

SEPTEMBER 14, 2023

The pitch for AI AI-powered content generation tools like ChatGPT, Bard, Copy.ai, and others are potentially transformative for SEOs. You can ask ChatGPT just about anything. As such, rigorous quality control is critical, but the benefits are clear. With unprecedented advancements in AI as of late, it’s no surprise.

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SEO Transform User-Generated Content Marketing 135

Hubspot Marketing

NOVEMBER 27, 2023

You’ve played around with ChatGPT to generate headlines. Table of Contents Benefits of Creating an AI Marketing Campaign 7 Ways to Use Generative AI in Marketing Campaigns 5 AI Tools [Reviewed] to Add to Your Marketers’ Arsenal Which AI tool pitches the best marketing campaigns? According to McKinsey & Co. , Or do they?

Product 85

Product User-Generated eCommerce Marketing 85

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. It’s worth noting that his article was written before ChatGPT was launched. In the U.S.,

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User-Generated Transform SEO New Technology 105

Businesses Grow

MARCH 27, 2023

ChatGPT versus Bard general performance If you’ve used ChatGPT4, you know it is blazing fast. It felt weird having to wait for a result after using ChatGPT for a while. It’s rather useless, and I prefer ChatGPT’s no-nonsense, no-fluff response to a problem. A full report on virtually anything in two seconds!

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Gen Z Transform Marketing Marketers 145

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Eager to put this ultimate selfie machine to the test, I was blown away by the results. I was able to create stunning image after image all within a few minutes. These AI “Aha!”’

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User-Generated Fashion Market Research Product 129

Hootsuite

MARCH 23, 2023

An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. Who can benefit from AI copywriting? That’s like asking, “Who can benefit from saving time and money?” It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. You are a human.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Martech

MAY 19, 2023

From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? The marketing industry is no exception.

Transform 145

Transform User-Generated Marketing Marketers 145

Search Engine Land

JUNE 20, 2023

I borrowed this experiment to see how ChatGPT would change its responses based on the questions I gave. “ ChatGPT response: “…iPod models vary in terms of features, storage capacity, and generation. Try using disconfirming questions. Here’s how. How you ask a question has a big impact on the response.

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Search Engine Land

SEPTEMBER 26, 2023

The company faces lawsuits alleging unauthorized use of copyrighted books for training ChatGPT and illegally collecting personal information from internet users using their machine learning models. Privacy concerns on OpenAI’s processing and saving of user data also caused Italy to entirely block the use of ChatGPT at the end of March.

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Search Engine Land

FEBRUARY 5, 2024

Everyone will have seen ChatGPT being used cautiously (if we’re lucky) in our workplaces to streamline once admin-heavy tasks. Generative AI is being touted as a time-saving, workforce-reducing miracle tool. It can come up with strategies and automate processes. Plus, it doesn’t have employment rights. Engineers are writing code with it.

SEO 126

SEO PR Communications Search Marketers 126

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. As the expert in the room, the SEO maintains the responsibility of naming both the benefits and drawbacks of using AI tools for organic search initiatives.

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Search Engine Land

FEBRUARY 22, 2023

With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. While the answers will evolve over time, right now many people are simply trying to understand what ChatGPT is, and the benefits and drawbacks from an SEO content perspective.

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Rock Content

JULY 31, 2023

The launch of ChatGPT in November 2022 reignited the debate on Artificial Intelligence. Here at Rock Content, we’ve already discussed the risks and benefits of AI tools and their potential to make the daily life of marketers more efficient , without neglecting the creativity and adaptability inherent to the human mind.

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Search Engine Land

FEBRUARY 20, 2024

YouTube video optimization I’ll start with this option because it’s the one I recommend my clients use for one simple reason: you get the benefits of organic search on both Google and YouTube. Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features.

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Real Estate SEO Branding Place 123

Search Engine Land

OCTOBER 30, 2023

As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world. In theory, this creates a huge content marketing opportunity. However, as we are seeing , there are many pitfalls from an SEO perspective. However, the battle-hardened Google of 2023 differs from the Google of old.

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Search Engine Land

DECEMBER 15, 2023

This article aims to clearly define these risks, analyze scenarios of how AI could replicate or plagiarize your work, and offer practical tips to protect yourself in generative AI-powered world while still benefiting from emerging technologies. Why do we care about AI taking our content? Let’s define our terms.

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