Search Engine Land

FEBRUARY 20, 2023

What does this mean for marketers? In this guide, you’ll find an overview of video content, including why it matters for SEO, best practices for creating your video content strategy, and examples of various effective video types. Video content helps your SEO strategy in a few key ways. hours per week.

SEO 95

SEO Entertainment Education Food 95

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. You may have heard of it (in reality, who hasn’t?) , but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. Key term here is: help) 2.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Search Engine Land

AUGUST 10, 2023

SEO brings customers to your digital doorstep, and CX makes them stay, engage, and return. SEO brings customers to your digital doorstep, and CX makes them stay, engage, and return. The following tactics improve your search engine rankings and enhance the customer experience. Convert visitors into customers.

SEO 95

SEO Customer Journey User-Generated eCommerce 95

Scoop.it!

APRIL 18, 2023

Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done. Here are the 8 types of content you can curate to increase your brand’s awareness. Source: DataReportal 2.

Branding 81

Branding User-Generated Industry Insights Thought Leadership 81

Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. Created and published right, it can help supplement your longer content pieces by drawing a wider audience and building brand awareness. There’s a time and a place for both types.

Entertainment 96

Entertainment User-Generated SEO Education 96

Adobe Experience Cloud Blog

MAY 13, 2019

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Email is a permission-based marketing channel.

Email Marketing 134

Email Marketing Thought Leadership Customer loyalty Communications 134

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Prioritize Exact Keyword Matches 2. Craft Quality Content Maximize Your Online Visibility with Bing Should you optimize for Bing? But what about Bing SEO?

User-Generated 88

User-Generated SEO Marketing Marketers 88

Search Engine Land

DECEMBER 5, 2022

If your content isn’t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it’s time for an update. Specifically, it’s time to optimize your underperforming content. Getting read. Gaining engagement such as shares or comments.

Place 104

Place SEO Entertainment Branding 104

Neil Patel

NOVEMBER 11, 2020

With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers. When you buy YouTube subscribers, many of those accounts are fake.

User-Generated 145

User-Generated Social Media Marketing Customer Analytics 145

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Landing Page : This is where your lead magnet captures information provided by the visitor. Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place.

eBook 145

eBook Finance User-Generated Transform 145

Hootsuite

MARCH 23, 2023

Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. List social media goals for your next campaign.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Search Engine Land

APRIL 4, 2023

Yes, B2B marketers should nail the desktop experience first since it’s still where we see most quality conversions happen. Let’s jump into the specific mistakes I see and how marketers should recalibrate their thinking. Let’s jump into the specific mistakes I see and how marketers should recalibrate their thinking.

Advertising 99

Advertising Advertisers CRM User-Generated 99

Buffer Marketing

MARCH 19, 2024

Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. Whether you’re new to YouTube and looking to grow your subscribers from scratch or have an established channel with content you think can rank higher, this guide is for you. The best part?

SEO 111

SEO Analytics User-Generated Price 111

Search Engine Land

FEBRUARY 6, 2023

For one thing, longer content tends to perform better than short content. Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. This engages them, keeps them on your page longer, and improves your bounce rate.

eBook 98

eBook SEO Branding Education 98

SMA Marketing

SEPTEMBER 7, 2023

Your website has the potential to do the heavy lifting for you. Your website is the foundation for your internet marketing efforts, and the design of your site plays a huge role in how your prospects will engage with your business. Today’s buyer’s journey is over 65% digital.

SEO 52

SEO User-Generated eBook Customer Journey 52

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. How can you leverage social media in your business’ favor and turn it into a force for lead generation?

Gen Z 110

Gen Z User-Generated Social Media Marketing Millennials 110

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

B2C 143

B2C Social Media Marketing Marketing Marketers 143

AWeber

APRIL 21, 2022

Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you. The next time you log into your AWeber account, you may notice that the message editor has changed. Instead, you’ll see a light gray line on the right side of your element. What’s new?

eCommerce 106

eCommerce Product Promotion Customer 106

Neil Patel

JANUARY 20, 2021

In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. The average Facebook post will reach just over 5 percent of your followers. Organic reach is the number of people who see your content without paid distribution. Knowing this, should marketers really worry about organic reach?

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. Let’s get into it, shall we?

SEO 120

SEO Copywriting User-Generated Real Estate 120

Exposure Ninja

MARCH 18, 2022

Have your leads started to dry up? We can guarantee there’s at least one lead generation strategy in here that you haven’t tried before. Add a CTA to Your Blog Content. Let’s start with a super easy change you can make that will make your blog content work harder for you. Build a Community.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

SmartBrief - Marketing

JUNE 7, 2023

For content marketers, these statistics might be alarming. And with TikTok allowing people to consume content in bite-sized 10-second chunks, the thought of getting someone to spend five minutes reading a blog post might feel hopeless. You might include a mix of interviews, how-to posts and shorter “bite-sized” text snippets.

Content Marketing 52

Content Marketing Marketing Marketers Education 52

Hubspot Marketing

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. and a Google bot! SEO Monitoring Tools. Google's Webmaster Tools.

SEO 145

SEO User-Generated Price Management 145

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing.

Customer 136

Customer Copywriting Marketing Marketers 136

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics?

SEO 121

SEO User-Generated Analytics eCommerce 121

AWeber

JUNE 22, 2023

For many marketers, the solution is simple: build a Facebook audience. That means your Reels can do more than attract an audience for your web presence. They can potentially open a new avenue for revenue streams that fuel your business. They can potentially open a new avenue for revenue streams that fuel your business.

Transform 75

Transform Place Customer Advertising 75

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The 2 Types of YouTube Video Ads.

Advertising 145

Advertising Advertisers Real Estate User-Generated 145

Sprout Social

OCTOBER 23, 2018

In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Now is the time to get your creative in order, take stock of what’s been successful for you this year (metrics-wise), and think about how you’re going to stand out in a swarm of other Black Friday ads. Plan ahead.

Shoppers 92

Shoppers Retail Millennials Promotion 92

Exposure Ninja

AUGUST 18, 2022

“Email marketing is dead! On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. Email marketing is a fantastic tool for any business, and email automation takes it to a whole new level. Why you need email marketing.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Duct Tape Marketing

FEBRUARY 6, 2019

10 Things to Consider About Your Website in 2019 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019. You’ve started a business and created your website. But that doesn’t mean your work here is done.

User-Generated 78

User-Generated Fashion Product Customer 78

Martech

NOVEMBER 16, 2022

I contribute to two publications, write marketing collateral for my company and generate numerous bits and pieces to support customer engagement every week. Dig deeper: Can you use AI-generated content without hurting your page rankings? I write a lot. I’m not a natural writer nor do I love writing. Authenticity. Search engine impact.

User-Generated 125

User-Generated Copywriting Communications Price 125

Buffer Marketing

DECEMBER 5, 2023

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. In this article, I’ll first answer some of the most common questions related to content repurposing to help you make it a non-negotiable part of your working process.

eBook 125

eBook Influencer Marketing Promotion Whitepaper 125

Unbounce

APRIL 18, 2024

17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. More blog posts by Josh Gallant Conversion rate optimization (CRO) testing can mean the difference between campaign success and failure. / Conversion optimization What is CRO testing? Updated on April 18, 2024. across all industries.

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Litmus

JANUARY 5, 2024

41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year?

Email Marketing 111

Email Marketing Price eCommerce User-Generated 111

Orbit Media Studios

APRIL 6, 2022

Some of our content marketing gets real results. Some of our content marketing …not so much. So naturally, marketing blogs are filled with advice on how to create high-performing content and how to measure performance. Some content is better at holding attention and engaging visitors. Pursue: Your top performers.

Promotion 136

Promotion Food Analytics Content Marketing 136

Search Engine Land

OCTOBER 31, 2023

Marketers are getting AI content right, from summarizing lengthy texts to crafting compelling social media copy. Where marketers are getting AI content right When used right, generative AI can streamline processes, improve efficiency and even boost the overall quality of content.

User-Generated 128

User-Generated Transform SEO Law 128