Hubspot Marketing

NOVEMBER 2, 2022

In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. 10 Job Search Tips. 10 Job Search Tips. Without a roadmap, finding a new job can be overwhelming. Don’t be upset if you haven’t secured a new job within a couple of weeks. Let’s get started.

Digital Marketing 126

Digital Marketing Copywriting Management Education 126

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Having a strong LinkedIn game is no longer an option. What’s the true ROI? The ROI is insane.

Thought Leadership 131

Thought Leadership Transform Communications Branding 131

Hubspot Marketing

DECEMBER 12, 2023

We'll also review the different interests and hobbies that will help you stand out in the job market. Recruiters and hiring managers review countless resumes for every job role. Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests.

Place 99

Place Real Estate Non-Profit Finance 99

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. If you’ve done research combining a few sources in a new way, the AI could suddenly make the same comparison.

User-Generated 114

User-Generated SEO Thought Leadership Place 114

Marketing Insider Group

OCTOBER 5, 2023

As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content. I believe Marketers should not be the “content leaches” of the business world but should be leading conversations and driving innovation and new ideas.

Social Media Marketing 77

Social Media Marketing Branding Marketing Marketers 77

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. Here are the top 12 higher education marketing trends of 2023.

Education 100

Education Market Trends Marketing Marketers 100

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. In some cases, your welcome email will be a brand introduction to someone who may become a customer someday. The initial communication you make with a subscriber sets the tone for your relationship with them.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 108

User-Generated Price Retail Marketing 108

Buffer Marketing

DECEMBER 7, 2023

Regardless of who they are, there's a common thread: consistency.  One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. Think about five content creators you admire.

Transform 128

Transform Energy Social Media Marketing Law 128

Hubspot Marketing

MARCH 28, 2023

People who suffer from this syndrome often feel like frauds—despite being smart, skilled, capable professionals who actually deserve whatever commendations and praise they're given. "I got lucky." "I I don't belong here." "I'm I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar?

Health 143

Health Management Education Product 143

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Identify who is visiting your site with name, email and more. Wouldn’t it be even better if you could capture their work email addresses, names, and company information to put into your sales and marketing funnel? We have to be ready.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Hubspot Marketing

MARCH 9, 2023

Consumers aren't waiting for the daily newspaper anymore to get their news. Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time.

PR 145

PR Transform User-Generated Promotion 145

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. 7 Essential AI Insights for Marketers in 2024 1.

Transform 98

Transform User-Generated Marketing Marketers 98

Hubspot Marketing

MARCH 28, 2022

Similarly, as a marketer, being an expert in your field is crucial. Below, let's review what thought leadership is and how to use it in your marketing strategy. A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness.

Thought Leadership 121

Thought Leadership Content Marketing Finance Real Estate 121

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. With a little editing, I could have easily used this output as a blog post.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. Copyblogger.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. billion in 2025 at a compound annual growth rate of 5%.

Market Research 145

Market Research Marketing Marketers Price 145

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 86

Influencer Marketing Gen Z Marketing Marketers 86

Hubspot Marketing

JANUARY 6, 2023

For our exclusive insider tips, keep reading. However, this summer, I never felt so uplifted and praised for the hard work I was contributing to my team,” says one incoming HubSpot marketing associate and summer 2022 marketing intern. Therefore, if it isn’t already your top priority, being a great coworker definitely should be.

Management 117

Management Product Communications SEO 117

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. billion students!)

Thought Leadership 174

Thought Leadership CRM Advertising Advertisers 174

Sprout Social

NOVEMBER 23, 2022

As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. 10 tips to master advocacy on LinkedIn. Tip 1: Optimize your LinkedIn page.

Thought Leadership 113

Thought Leadership Industry Insights Promotion Analytics 113

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Sprout Social

AUGUST 24, 2022

We interviewed four social media managers to ask them why they pursued this career path, what it’s really like behind-the-scenes and how you can land a role (even without any experience). That’s what drove Caitlin Pierson , Social Media Specialist at the University of Newcastle , to her role. Just to name a few responsibilities.

Management 102

Management Copywriting User-Generated Communications 102

Hubspot Marketing

AUGUST 4, 2022

So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Similar to relationships with new friends, brands need to build a rapportand establish trust in order for the customer relationship to flourish. Here are some helpful tips for how to start making your brand’s voice more real: 1.

Branding 122

Branding Inbound Marketing B2C Education 122

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more.

Customer 105

Customer Gen Z User-Generated Analytics 105

Rock Content

FEBRUARY 21, 2024

So this is the content – be it in the form of videos, images, social media posts, or blogs – that is created and shared by your own team members. Audiences believe them more than C-Suite messages or generic marketing content. If you’re wondering what on earth EGC is, relax – you’re not alone. Probably not. But fear not!

Transform 83

Transform User-Generated Branding Education 83

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. Tips for Marketing Growth a Recession 1. You’re not alone.

Shoppers 98

Shoppers Marketing Marketers User-Generated 98

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Rock Content

JULY 10, 2023

But, if they talked about their family vacation on Monday, shared a recipe on Tuesday, and posted a carousel with five SEO tips on Wednesday, you might decide to hit the unfollow button. The jury is in: You can’t build a reputation for creating high-quality content on social media without having solid content pillars in place.

Affiliate Marketing 74

Affiliate Marketing User-Generated Digital Marketing Education 74

Buffer Marketing

APRIL 9, 2024

But now that I’ve entered my working-mom-of-a-toddler era, it’s taken on a whole new meaning.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. Who is your target audience?

Product 105

Product Price User-Generated Social Media Marketing 105

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

DECEMBER 7, 2022

market, 46% of consumers prefer to buy from brands that they can trust. Plus, the right approach can help attract new prospects before they even learn about your product or services. See more tips for building your brand’s voice below. Your personality makes you unique — a differentiation that doesn’t just apply to people.

Branding 135

Branding Millennials Fashion Communications 135

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113