Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Jeff Bullas

JANUARY 16, 2023

There are also rumours that you could get your account banned, a video deleted, or lose your view count if you buy YouTube views. If you work with reputable providers, ten of which I’m about to mention in this article, and follow best practices for drip-feeding views over a reasonable amount of time, your account and videos will all be safe.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Scoop.it!

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023.

Customer 104

Customer Analytics Marketing Marketers 104

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Rock Content

FEBRUARY 15, 2024

While SEO and social media marketing have been treated as separate strategies, the rise in reliance on social media as a source of information means that you need to reexamine how the two can complement each other. Essentially, social SEO involves the addition of text-based features to all content , including videos and images.

SEO 81

SEO Whitepaper Real Estate User-Generated 81

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more.

User-Generated 108

User-Generated Thought Leadership Customer Journey Management 108

Scoop.it!

JANUARY 11, 2024

Only with a strategy to build the brand across all channels can marketers create brand authority. Establish credibility and expertise Your customers are saturated with information and marketing messages, so how can you stand out in the crowd? Blogs will also give you extra reach. Image sourced from pepper.io

Branding 77

Branding Thought Leadership B2C User-Generated 77

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

Whitepaper 107

Whitepaper Transform Education Customer 107

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. the tactic positively impacts revenue or leads).

Transform 115

Transform Marketing Marketers User-Generated 115

Hubspot Marketing

JANUARY 4, 2024

A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy. Today, we'll learn a marketing funnel and tips for designing your own. What is the marketing funnel? Tips for Building a Marketing Funnel Strategy 1.

eBook 104

eBook Customer Journey User-Generated Marketing 104

Buffer Marketing

APRIL 25, 2024

Social media SEO involves using search engine optimization tactics in your social media posts so that more people click on them when they search for relevant keywords. For example, when you search for Curlsmith on Google, its Instagram account, YouTube channel, and Facebook Page also appear on the first page of results.

SEO 86

SEO Gen Z Social Media Marketing Millennials 86

Hubspot Marketing

DECEMBER 13, 2023

Fortunately, I’ll show you many tactics and best practices to boost visibility in both places. Social selling is the practice of marketing and selling goods and services directly on social media platforms. Set up a business account. You can't use a personal account to set up your Pinterest content for commerce.

Gen Z 88

Gen Z SEO Real Estate Millennials 88

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. An Accenture study on B2B organizations found that 96 percent reported higher profitability and 97 percent reported increased market share from these efforts. Second, create customer personas based on those characteristics.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Hubspot Marketing

DECEMBER 29, 2023

Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) To discuss the complete process, I’ll share insights from Juan Bello , founder of PorterMetrics , and Filippo Irdi , a growth marketing manager at Unmuted.

SEO 115

SEO User-Generated CRM Manufacturing 115

Hubspot Marketing

DECEMBER 13, 2023

So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. The good news for marketers is that if your posts are relevant to your audience, they can still easily find your content when searching for related topics.

COS 100

COS Inbound Marketing Marketing Marketers 100

Neil Patel

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. The reality is most marketing tactics require tons of effort and months of planning before you see results. So, what do you do? like rate.

User-Generated 145

User-Generated Influencer Marketing Promotion Branding 145

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Brand is the steward of company strategy and doesn’t get that granular with tactics. My first in-person event was overwhelming.

Event Marketing 121

Event Marketing Customer Journey Content Marketing Management 121

Adobe Experience Cloud Blog

AUGUST 15, 2019

But the success of your account-based marketing (ABM) strategy depends on it. Here are a few helpful tips about gathering the insights you need to prove and improve the impact of your account-based experiences (ABX). Instead, your focus should be on accounts’ engagement with your widespread marketing initiatives.

Thought Leadership 133

Thought Leadership Marketing Marketers User-Generated 133

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing?

Marketing 86

Marketing Marketers Marketing Strategy Marketing Plan 86

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. the tactic positively impacts revenue or leads).

Transform 104

Transform Marketing Marketers User-Generated 104

Martech

SEPTEMBER 27, 2023

With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. Follow the link at the end of this blog post to download the full list of tips and access your free one-hour consultation for more bespoke advice and tactics.

Price 105

Price eCommerce Advertising Advertisers 105

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 140

eBook Promotion User-Generated Inbound Marketing 140

Vertical Response

MARCH 8, 2024

Key Takeaways Email deliverability is crucial for successful email marketing, going beyond ensuring emails just reach subscribers’ accounts to guaranteeing they land in the inbox for better engagement and ROI. To improve your sender’s reputation, you can implement various tactics. Ready to elevate your email game? Let’s dive in.

Email Marketing 90

Email Marketing Communications Law Transform 90

Hubspot Marketing

JULY 26, 2022

Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. Spotify Wrapped is one of the music streaming app's most successful content marketing campaigns.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 141

Marketing Marketers Analytics Influencer Marketing 141

Neil Patel

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration.

CRM 140

CRM Marketing Marketers Social Media Marketing 140

Search Engine Land

FEBRUARY 1, 2023

Google Search Console snapshot in search results now can show domain properties 2022: A card could appear only if you were an owner or full user of the site in Google Search Console, and you are signed in with that Google account while searching for your site or queries it might rank for. Honeycomb Puts Android 3.0

Search Marketers 124

Search Marketers Shoppers SEO Marketing 124

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Account-based framework. Buyer intent signals. Image: ZoomInfo.

Place 93

Place Branding Product Customer 93

AWeber

JULY 15, 2022

Paula started her blog before she wrote her book to gauge interest in the topic of list-making. I started putting blog posts up. Paula also started guest blogging on other sites in order to drive traffic to her website. “I A big time-saver for Paula has been the use of email automations in her AWeber account.

Email Marketing 86

Email Marketing Digital Marketing Management Place 86

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Hubspot Marketing

JULY 14, 2022

It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. You can also use social media as part of a larger marketing campaign. A social media strategy establishes clear expectations and goals for your business’ social media marketing efforts.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Rock Content

AUGUST 18, 2023

Over 10 years, we’ve developed blogs in English, Portuguese, and Spanish, attracting over 8 million monthly visitors. That’s why, as an SEO strategist for Rock Content’s blog, I dedicate nearly 100% of my time to organic growth analysis , conversion tactics , and other blog strategies.

Price 86

Price SEO Communications Product 86