Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Backlinko

FEBRUARY 20, 2024

That’s why we’ve created in-depth guides to help you, including: The Ultimate Guide to Affiliate Marketing How to Learn SEO How to Create an Effective SEO Strategy How to Conduct Keyword Research (+ a Free Tool ) How to Get High Quality Backlinks Implementing what you learn can help your website or blog rank higher and drive more qualified traffic.

Affiliate Marketing 91

Affiliate Marketing CRM Price User-Generated 91

Hubspot Marketing

JUNE 13, 2022

And many feel passionate about protecting their privacy — in fact, HubSpot's Blog Research found 80% of consumers believe data privacy is a human right. But many marketers have relied on third-party data for years, so the phaseout of Google's third-party cookie in 2023 will likely cause some concern. Fortunately, it doesn't have to.

Price 114

Price Marketing Marketers Customer loyalty 114

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Why Are Third-Party Cookies Going Away & Why Does it Matter?

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

Duct Tape Marketing

JANUARY 18, 2024

Table Of Contents: 2024 Marketing Trends for Fractional CMOs: A Guide Embracing AI in Marketing Strategies Navigating Search Engine Evolution A shift to AEO or Answer Engine Optimization. AI-powered tools can help you with everything from content creation and social media management to data analysis and customer segmentation.

Market Trends 77

Market Trends CMO Transform User-Generated 77

Search Engine Land

FEBRUARY 20, 2024

Dig deeper: How to audit your YouTube channel for brand success Self-hosted video optimization The big benefit of self-hosting your videos is that you have full control of the branding and cookies, which YouTube hosting compromises somewhat.

Real Estate 122

Real Estate SEO Branding Place 122

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Content Assistance has been available for social media since May.

Customer Journey 94

Customer Journey Law Analytics CRM 94

Customers.ai

JANUARY 22, 2024

Whereas Facebook used to be able to identify a large number of your website visitors and put them into your remarketing campaigns, it can’t do that anymore (we haven’t even talked about the Chrome cookie situation which will make it even worse). If you aren’t familiar, Advantage+ is Meta’s AI audience generator. The Customers.ai

Outbound Marketing 103

Outbound Marketing User-Generated Advertising Advertisers 103

Search Engine Land

OCTOBER 23, 2023

Enter Bard , Google’s answer to the AI chatbot revolution. Here are four distinct areas where Bard surges ahead in the AI chatbot competition for SEOs: Schema markup generation On-page optimization Competitive analysis Technical SEO guidance Important reminder: Use your brain! It’s trained on a vast dataset that includes Google Search.

SEO 139

SEO User-Generated eCommerce Customer 139

Hubspot Marketing

MAY 30, 2023

Like the tourism boards mentioned earlier, content creators can repurpose their short-form video content to platforms like Reels and YouTube Shorts, and focus on owned media channels such as podcasts, blogs, email newsletters, and gated crowd-funded platforms like Patreon. Welcome to HubSpot Marketing News! has been swirling for a few years.

Customer Acquisition 106

Customer Acquisition Influencer Marketing Promotion Advertising 106

Search Engine Land

APRIL 27, 2023

Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it? Generative AI brings a meaningful shift with vast possibilities for the future of search. Advantages of ChatGPT Here are four areas where AI chatbots like ChatGPT shine.

Transform 98

Transform User-Generated Digital Marketing Search Marketers 98

Jeff Bullas

MARCH 15, 2023

Luckily, accessiBe offers an AI-powered ADA compliance checker that can help make your website accessible to everyone. Try accessiBe FREE for 7 Days Here The power of accessiBe’s AI accessiBe’s AI technology makes it unique among its competitors – it is the only accessibility solution that’s AI-powered and fully-automated.

Law 246

Law Shoppers Non-Profit Price 246

Litmus

MARCH 29, 2023

News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped. AI can help with that.

Email Marketing 88

Email Marketing Shoppers Marketing Marketers 88

Backlinko

JANUARY 8, 2024

While blogging , you’re already pointing gamers to the best video games out there, so you might as well get a GameFly affiliate link to earn some profit. Well, let me tell you that there are a bunch of ways to do that, with one of the primary ones being affiliate marketing.

Affiliate Marketing 52

Affiliate Marketing Promotion Product Price 52

SmartBrief - Marketing

JANUARY 23, 2024

This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. The shift from traditional linear TV to streaming services has opened the way for the rise of CTV.

Shoppers 82

Shoppers Customer loyalty Advertising Advertisers 82

Customers.ai

FEBRUARY 15, 2024

The rise of ad blockers, stringent privacy regulations, and the gradual phasing out of third-party cookies are creating significant obstacles for advertisers on platforms like Facebook. This blog post will delve into the synergy between our innovative product and Facebook ads, a pairing we believe is a match made in heaven.

Advertising 56

Advertising Advertisers Transform Outbound Marketing 56

Customers.ai

FEBRUARY 2, 2024

Targeting capabilities have decreased, costs have skyrocketed , and with the removal of cookies, it’s going to get worse. You also have a resources section with a blog, whitepapers, videos, tutorials, etc, where you touch on each of these topics. For many, Linkedin became the defacto ABM platform. Including LinkedIn. Let’s get into it.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Customers.ai

FEBRUARY 28, 2024

Simultaneously, the death of third-party cookies and other privacy changes continue to make finding and using the data required to curate that personalized experience harder and harder to get. For years, cookies have been the linchpins of digital advertising, enabling brands to track user behavior across the web.

Customer Journey 60

Customer Journey Customer Transform Outbound Marketing 60

Lynton Web

JANUARY 29, 2024

AI will be big this year. Marketing Trend 1: The Rise of Artificial Intelligence (AI) 2023 was a big year for AI, and 2024 will follow suit at an even bigger scale. According to HubSpot’s report, which surveyed more than 1,400 marketers worldwide, 64% of marketers are already using AI, and 38% plan to start this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

DECEMBER 28, 2023

Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). Ketchup AI talk has dominated the marketing space for the last year or so. From "ketchup street art" to "ketchup synth-wave," no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Customers.ai

FEBRUARY 27, 2024

But this method has its drawbacks: match rates often disappoint, data enrichment is non-existent, and the decline of cookies is shrinking audience sizes. These images and videos make super-effective ads, enrich email content, and enhance blogs. It wasn’t just about the big names, though. Get 500 contacts for free ! Don’t Rent.

Non-Profit 75

Non-Profit User-Generated Outbound Marketing Advertising 75

Hubspot Marketing

MAY 2, 2023

ChatGPT is a chatbot created by OpenAI, which uses artificial intelligence (AI) to automatically generate text. In most cases, companies use AI technology like ChatGPT to run preliminary research on a topic or to generate business assets like social media copy, product descriptions, or even code. How is ChatGPT being used today?

Price 124

Price CRM Performance Marketing Advertising 124

Bannerflow

MARCH 16, 2023

In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game. AI and Machine Learning Another key trend for 2023 is the increasing use of AI and machine learning in MarTech.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Neil Patel

SEPTEMBER 3, 2021

In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. Marketers should use automation and AI to deploy targeted emails engineered to attract a particular audience segment. These insights will be captured through cookies and CTR, among other trackers.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Businesses Grow

APRIL 3, 2023

A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. ” Measurement was almost impossible, blogging was a new rage, and Twitter was just building steam.

Marketing 134

Marketing Marketers Social Media Marketing Education 134

Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. This is especially important as data privacy regulations are becoming more strict and things like third-party cookies are on the way out. When life gives you lemons, make lemonade.

Shoppers 98

Shoppers Marketing Marketers User-Generated 98

Neil Patel

DECEMBER 30, 2020

Are you looking to monetize your blog or earn a passive income? An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. This makes them one of the most straightforward ways to monetize a blog or earn passive income. What is an Affiliate Network?

Affiliate Marketing 140

Affiliate Marketing Fashion Finance Marketing 140

Customers.ai

DECEMBER 6, 2023

The recent implementation of iOS 17 changes and the impending removal of third-party cookies in Google Chrome in 2024 are casting shadows on the once-expansive reach of Meta Ads. For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion and $40 billion in Q4 2023 alone.

Outbound Marketing 114

Outbound Marketing CRM Advertising Advertisers 114

Hubspot Marketing

MAY 24, 2023

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Table of Contents What is AI marketing?

User-Generated 86

User-Generated Non-Profit Marketing Marketers 86

Orbit Media Studios

FEBRUARY 26, 2024

By Andy Crestodina An effective website has to do a lot of things right. Think about your ideal visitor. Something happens in their life that sends them looking for help. This is the moment of truth. They need what you do. They open a browser. Here’s what happens next… They search. Do you appear in search results? They click on your website.

Copywriting 71

Copywriting Law CRM User-Generated 71

Orbit Media Studios

SEPTEMBER 13, 2023

By Andy Crestodina There are so many ways to use artificial intelligence (AI) for digital marketing. Today we are sharing seven ways to use AI for better SEO. This is about using generative AI for fast analysis and recommendations for better search performance for our content. We humans will still have work to do.

SEO 97

SEO User-Generated Analytics Affiliate Marketing 97

Orbit Media Studios

DECEMBER 12, 2023

Similarly, launch day is a terrible day to change your cookie consent settings. Never change cookie consent settings on launch day. It’s possible that you saw a drop in low-intent visitors (people reading old, irrelevant blog posts) but an increase in high-intent visitors (people landing on your key service pages). Make sense?

Analytics 70

Analytics Copywriting SEO PR 70

Search Engine Land

OCTOBER 23, 2023

The tech giant emphasized that AI is meant to help advertisers with their tasks, not replace them entirely. But considering what a whirlwind year it’s been in search, we’re sure you’ll agree it’s time to pop the champagne, cut the cake, and settle in for a new, yearly , honoring. Let’s get to it! Time decay.

User-Generated 127

User-Generated Advertising Advertisers Retail 127

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights.

Transform 115

Transform Advertising Advertisers Law 115

Digital Marketer

MAY 19, 2023

Make Good Use of Artificial Intelligence I don’t recommend using ChatGPT (or similar AI-driven tools) to write content for you. While the AI-generated content may sound fine and even be useful, it lacks voice and expertise. You copy and paste a large statistical finding and explanation from the article into a blog post.

Millennials 89

Millennials User-Generated Product SEO 89

TechWyse

APRIL 26, 2022

Next year will bring a lot of changes to the way Marketers collect data on their audiences, with Google eliminating Third-Party cookies. Google Says AI Generated Content Is Against Guidelines. Google has recently announced that AI-generated content is considered spam, and goes against their SEO guidelines.

User-Generated 52

User-Generated Digital Marketing SEO Promotion 52

Search Engine Land

JULY 17, 2023

Why do you need to use AI for tangential SEO? But there is a quicker way, thanks to AI. When your industry is over-saturated, chances for ranking higher on search engines become harder. SEO tools give you keywords variations of your main keyword. That’s when tangential SEO can come to help. What are the benefits of tangential SEO?

SEO 97

SEO Real Estate User-Generated eBook 97