Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. Table of Contents Why use AI tools for B2B marketing? Best AI Tools for B2B Marketing Why use AI tools for B2B marketing? Okay, let’s get into it.

User-Generated

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. This means two things: One, the B2B SaaS space is booming, and two, it is fiercely competitive. Clarity wins in a crowded B2B SaaS marketing space, and this starts with defining your niche. Your niche is your power.

Marketing Strategy

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Table of Contents What is the B2B marketing funnel? B2B Marketing Funnel Stats B2B Marketing Funnel Stages How to Create a B2B Marketing Funnel B2B Marketing Funnel Example What is the B2B marketing funnel?

Transform

Martech

JANUARY 23, 2025

million in December, according to Semrush ( disclosure: Search Engine Land is a Semrush company ). HubSpots blog seems to have taken most of the impact. Some of the topics seeing huge declines for HubSpot appear to be blogs about famous quotes, writing a resignation letter, and cover letter examples. million in November to 8.6

SEO

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Search results pages are filled with visual noise, distractions and offers. Then add a segment where “Page referrer” matches this regex: .*.ai.*|.*.openai.*|[link]

SEO

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. This builds trust and positions you as an expert even before they land on your blog.

Marketing Strategy

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Here’s how: Prompt : “Create a realistic image for a blog post titled ‘Why B2B Buyers Don’t Trust Your Content.’ ’ Audience: B2B tech marketers.

Whitepaper

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing? Use case pages. Comparison pages. Something was off.

Customer Acquisition

Hubspot Marketing

DECEMBER 4, 2024

If you have, or are planning to start, a B2B newsletter , devote some time to your content strategy. B2B newsletters serve a very different purpose from email marketing or email promotions. B2B newsletters are an exercise in trust-building, and they require long-term nurturing and planning. And that’s kind of why I love them.

Education

Hubspot Marketing

APRIL 30, 2025

I know which landing page converts and which keywords influence sales, and I can quantify the monetary contribution articles had on sales. While this top-of-funnel content might not seem the most impactful for sales, according to Hubspots State of Marketing survey , the website and blog are some of the most effective channels for ROI.

SEO

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. Here’s how to get your B2B ecommerce strategy right, according to industry experts. Table of Contents What is B2B ecommerce? For one, B2B ecommerce involves multiple decision-makers.

eCommerce

Martech

JUNE 17, 2025

Two decades ago, I started blogging. The experiment Over the past month, we ran a test to compare the performance of short-form videos against traditional blog-style posts on LinkedIn. Looker Studio (for blog insights). Reach : No real difference between videos (60%) and blogs (57%). Warmly (for web visits).

Analytics

Vertical Response

NOVEMBER 10, 2024

B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. B2B emails are suggested to be sent no more than twice per month. Browse the rest of our blog for other marketing tips.

B2C

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? Perhaps they’ve joined your list from a lead magnet on your website or a landing page from an ad running on your social media channels. a hard sell).

Email Marketing

Hubspot Marketing

JUNE 30, 2025

Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

Management

Customers.ai

DECEMBER 18, 2024

Try it Free, No Credit Card Required Start Your Free Trial Step 1: Decode Anonymous Visitor Intent Unfortunately for us marketers, most visitors arent ready to buy the moment they land on your site. Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Book a demo today.

Whitepaper

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. You need to mind how you approach the platform. Why do content marketing on LinkedIn?

Marketing Strategy

Hubspot Marketing

NOVEMBER 6, 2024

Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video.

User-Generated

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Even if you’re presenting this plan to people who’ve been in the company for a while, it doesn’t hurt to get everyone on the same page.

Marketing Plan

Hubspot Marketing

SEPTEMBER 25, 2024

Mark Osborne , B2B sales expert and founder of Modern Revenue Strategies , adds that for many businesses, markets are tightening due to uncertainty and higher interest rates, which has resulted in less capital — making every lead even more precious. Are you more interested in B2B organizations or B2C organizations?

Logistics

Customers.ai

NOVEMBER 20, 2024

Recently, one of our clients landed the opportunity of a lifetime – they were featured on Shark Tank! A B2B campaign for SaaS might focus on, “Save hours every week with automation tools built for small teams.” Are their ads driving traffic to generic landing pages instead of tailored ones? Running an ecommerce campaign?

PR

SocialPilot

JULY 17, 2025

In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. Customer reviews, testimonials, and case studies build trust by showcasing real customer experiences, especially for B2B and high-value purchases. Let’s dive in. Let’s dive in.

Transform

Backlinko

APRIL 29, 2025

This beauty retailer was struggling with an all-too-common challenge: no traffic on its revenue-generating pages. The team identified and mapped transactional keywords to these money pages. For example, we segmented the fragrance category page into womens perfume discounts. Then, we added optimized content to all these pages.

eCommerce

Customers.ai

DECEMBER 23, 2024

The reality is that click-through rates, post-click behavior, and time on page are where the real insights live. Its everything that happens after the open – clicks, time spent on your linked pages, form submissions, downloads, etc. Are they browsing specific products or spending time on your pricing page?

Price

Hubspot Marketing

JULY 22, 2024

Why Company Profiles Are Important As you can see on my profile, company profiles go beyond a regular About page. My profile details how I started, why I create content, and my journey to finally starting the blog. A simple About page would typically only include a brief overview of who the company is and a point of contact.

Fashion

Backlinko

JUNE 12, 2025

While you optimize for position #1, ChatGPT mines pages 3, 5, and 10 for answers. For example, when you search “best SEO blogs in 2025,” Google’s AI Overview cites established brands. It mentions Backlinko alongside Search Engine Land, Semrush, and other recognized industry leaders. The result?

SEO

Vertical Response

JULY 7, 2024

LinkedIn – Networking and B2B Marketing LinkedIn stands out as the premier platform for networking and B2B marketing. This makes it an invaluable tool for B2B marketers, with 40% considering it the most effective platform for generating high-quality leads. What makes LinkedIn a valuable platform for B2B marketing?

Gen Z

Orbit Media Studios

JULY 16, 2025

SERP stands for “search engine results page”) It’s about clickthrough rates, not rankings. For many years, I’ve collected full-page screenshots of Google search results pages. The tide would go out someday and your boat is now on dry land. Often, the pages that rank for these phrases never convert visitors.

Marketers

Vertical Response

JULY 14, 2024

Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Optimize On-Page SEO Armed with your keywords, you can now focus on search engine optimization, specifically on-page SEO. Don’t forget about the power of internal linking.

SEO

Customers.ai

DECEMBER 30, 2024

Demographic tools give you the insights to deliver exactly that, from dynamic email campaigns to customized landing pages. This tool is especially useful for B2B marketers. 5) Reviews: B2B Precision: Marketers rave about its ability to target specific professional segments. Pricing: Free with a LinkedIn Ads account.

Price

Martech

JULY 24, 2025

Content types and formats: Outline your core formats — blog posts, case studies, landing pages — and explain their purpose and performance benchmarks. Revisit it quarterly and align updates with product, brand and SEO leads so your team stays on the same page. blog posts) to standardize. Keep your playbook alive.

Transform

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Believe it or not, B2B marketing analytics doesnt have to be boring. As I said, theres no one way to report on B2B analytics, so I spoke to B2B marketers who manage analytics for B2B companies daily.

Analytics

SocialPilot

JUNE 18, 2025

Drive Website Traffic That Actually Converts Social media is a powerful tool for driving targeted traffic to your website, whether it’s a homepage, landing page, or eCommerce store. See how they promote their products and redirect their YouTube audience to their website and product pages.

Real Estate

Hubspot Marketing

OCTOBER 25, 2024

For proof, you need to look no further than Accelerated Mobile Pages (AMP) , featured snippets, and, most importantly, local packs. Yellow Pages Domain Rating: 90 Monthly Organic Traffic: 2.1M Visits An oldie but a goodie, Yellow Pages is perhaps the most well-known local directory.

Real Estate

Backlinko

JANUARY 31, 2025

Pro tip: Place your best testimonials on high-traffic pages, such as pricing, services, and contact pages. ” Instead, decide what services youll offer and be specific when you describe them: Technical SEO for enterprise companies Content creation for B2B SaaS Link building for ecommerce sites Niche down whenever possible.

SEO

Martech

MARCH 26, 2025

Some B2B partners are making that happen at an upcoming webinar. Dig deeper: How to maximize event ROI using smart budgeting Here are nine ways to repurpose content: Post the report on a dedicated landing page. Write weekly blogs with survey stats and charts. On the surface, it looks like just another industry panel.

Marketers

Hubspot Marketing

APRIL 22, 2025

If they cant, theyll land in the no mans land of unsubscribe. I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing?

Email Marketing