Orbit Media Studios

OCTOBER 30, 2024

It’s basically a big summary of the content you would see if you clicked through and read many of the search results. Maybe some information is just basic human knowledge. Some marketers will use AI to generate a large volume of medium-quality articles. So publish insights and advice on many relevant, industry blogs.

SEO

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. This can be anything from social media accounts and blogs to podcasts and videos. Competitor blogs are also a great source of topic inspiration. The next week, you film some YouTube videos.

Customer

Marketing Insider Group

MAY 13, 2025

The digital marketing space is more crowded than ever. Organic visibility is the gold standard of digital marketing. You cant just churn out a 500-word blog post stuffed with keywords and expect it to hit page one. If you ignore the basics, your site will suffer no matter how great your content is.

PR

Hubspot Marketing

MAY 7, 2025

To hone these skills, Ive put together a comprehensive list of social media marketing resources. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Neil Patel

JULY 20, 2025

Use an AI-powered chatbot on your website to help answer basic customer questions while also escalating issues to a human service representative for larger issues. Administrative tasks: AI is also hugely helpful with basic administrative tasks like data entry, scheduling, pulling reports, and more. These are some basic zaps, though.

User-Generated

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. It’s easy to share.

Social Media Marketing

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” Digital PR.

SEO

Scoop.it!

NOVEMBER 21, 2024

Master Customer Testimonials The most basic social proof tactic for boosting your sales is letting your happy customers do the talking. Customer testimonials are marketing gold, with the power to increase sales by 34%. They’re basically masters at letting their users do the talking for them. Give them those reasons.

Customer

Search Engine Land

JULY 10, 2024

You have basically guaranteed none of them will rank as competitively as possible for “chocolate chip cookies” and, most probably, won’t rank at all. Get the daily newsletter search marketers rely on. However, you cannot use it to automate your link building, or you will spam your own blog. Congratulations!

SEO

Backlinko

NOVEMBER 1, 2024

Take these questions and turn them into content for your blog or an FAQs page, like the one here from Quantum Roofing. Guest Blogging Guest blogging is a great way to reach a wider audience and get more traffic to your site. Reach out to websites and publications that would benefit from your expertise.

SEO

Hubspot Marketing

JULY 10, 2025

These tools include HubSpot branding but offer essential marketing capabilities for businesses testing marketing automation software before investing in paid plans. Marketing Hub Starter removes HubSpot branding from emails, forms, and live chat while adding simple automation capabilities that free tools lack.

Price

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing

Vertical Response

JUNE 11, 2025

Want to know how marketing emails have changed from 2005 to now? This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Organization tools were basic at best. Mail, or the then-new Gmail.

Transform

Sprout Social

JULY 30, 2025

Challenges of measuring content marketing ROI Measuring content marketing ROI has always been challenging because content affects many stages of the customer journey. An integrated data approach—supported by the right tech stack—empowers marketers to collect, organize, attribute and analyze data more accurately.

Content Marketing

Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. By tapping into audience insights, they created a series that teaches financial basics like budgeting and building credit.

Non-Profit

Backlinko

SEPTEMBER 6, 2024

The beauty of the software is you don’t have to waste time setting up basic reports related to your website’s performance. Further reading: 33 Top Digital Marketing Tools for Every Budget 7. Let’s say you want to see which keywords are contributing to high traffic numbers on specific blog posts.

Analytics

Orbit Media Studios

DECEMBER 17, 2024

For a [company type] in [industry] we are targeting the following verticals: [list target markets] You are an expert [B2B industry] marketer who is deeply familiar with these target markets and the buyer persona for [industry] solutions, including where they tend to congregate. attach the persona, insert topic] 7.

Thought Leadership

Orbit Media Studios

AUGUST 6, 2024

It’s still an interesting and important question for digital marketers. Unfortunately, too few digital marketing professionals learn basic analysis and blindly trust digital analytics tools. The specific numbers aren’t that important. There are still plenty of useful insights in every GA4 account.

Analytics

Sprout Social

JANUARY 15, 2025

If an affiliate influencer youre working with has a newsletter, blog or podcast, they could promote your brand to those marketing channels and audiences. Taking a more holistic approach to your marketing can unlock more conversion opportunities than you might expect. Plus, youre not limited to social media.

Influencer Marketing

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Think about someone searching for “how to optimize a blog post.”

SEO

Vertical Response

AUGUST 25, 2024

Defining your audience is the first step in personalizing your digital marketing strategy, ensuring your holiday marketing efforts resonate with your target audience and lead to higher engagement and conversion rates. Holiday gift guides and festive blog posts are excellent for holiday marketing.

Marketing Strategy

Orbit Media Studios

OCTOBER 16, 2024

I’m also a content marketer. I have been since the early days of blogging. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. Recently, I was visiting a blog and noticed a lot of keyword-first content. By Andy Crestodina I’m an SEO.

SEO

Hubspot Marketing

DECEMBER 23, 2024

One of the best comments on this topic came from marketing expert Jessica Apotheker in one of her TED Talks. Apotheker notes that, in the past 15 years, marketing has evolved from a set of general skills to more specialized skill sets. That includes digital marketing or marketing technology. AI is here. Are you?

Transform

Power Digital Marketing

JUNE 3, 2025

For fashion eCommerce brands , SEO goes beyond basic optimization techniques, focusing on product-based searches, seasonal trends, and user experience. Content Marketing Strategies for Fashion Ecommerce SEO Creating a Fashion Blog to Drive Organic Traffic Publish trend-based content, styling guides, and fashion tips.

Fashion

Hubspot Marketing

MAY 20, 2025

While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media. I love plugging basic ideas into ChatGPT and asking it to flesh them out further or point out questions people may have.

Thought Leadership

Sachs Marketing Group

APRIL 7, 2025

Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture leads, and improve campaign efficiency. However, the integration of artificial intelligence (AI) into marketing automation is completely redefining what is possible.

Transform

Zumvu

JUNE 17, 2025

Navigation × Get Featured Write for us Authors Contact Home Social facebook Twitter Pinterest rss Menu Get Featured Write for us Authors Contact Home Business Accounting Business Basics Business Resources Finance Human Resource Insurance International Business Legal Retail Small Business Startup Sales & Marketing Advertising Branding Content (..)

Finance

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. Remember, effective social media marketing isn’t static.

Social Media Marketing

Vertical Response

JULY 21, 2025

Introduction to Digital Marketing Digital marketing has become an essential part of any successful business strategy, enabling organizations to connect with their target audience through a variety of online channels. A key pillar of digital marketing is search engine optimization (SEO).

SEO

Lynton Web

MAY 8, 2025

Content optimization naturally incorporates targeted keywords into program descriptions, facility pages, and blog content while providing valuable information. When executed effectively, your blog creates multiple touchpoints throughout the member journey, from discovery to long-term engagement.

Marketing Strategy

Hootsuite

APRIL 22, 2025

More than a basic AI copywriting tool, OwlyWriter combines our proprietary social media expertise as the worlds #1 social media marketing platform with the best custom AI model. Generate posts based on a link, like a blog post or product page. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z

Use Insider

NOVEMBER 29, 2024

So, how do you stay updated with the latest industry trends, technologies, and marketing strategies? The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. The podcast goes beyond the basics. Let’s get started.

Millennials

Hubspot Marketing

APRIL 23, 2025

Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. Guest blogging and podcasts: Being invited to share your expertise on external platforms to tap into new audiences. The Earned Media Value Formula EMV helps brands put a dollar amount on unpaid publicity.

PR

Backlinko

FEBRUARY 27, 2025

You can access basic keyword research, site auditing, and competitive analysis features for free. Here, youll find apps to help with pretty much every aspect of SEO and digital marketing. Solopreneurs and Bloggers For solopreneurs and blog owners, the Pro plan is usually going to be enough.

Price

Buffer Marketing

MAY 13, 2025

And if something really clicks, look for ways to repurpose it elsewhere — Rebecca often reworks strong LinkedIn posts into blog CTAs (calls to action). If you’re sharing a link to your latest blog article, product, or signup page, CTR reveals how effective your post is at turning an impression into a visit.

Analytics

Exposure Ninja

FEBRUARY 7, 2025

AI Overviews Explained: Mastering the Basics Here’s the basics of what you need to know: What Are AI Overviews? Adapting Your Strategy for AI Overviews To stay visible in AI-powered search results, digital marketing strategies must incorporate Generative Engine Optimisation (GEO).

User-Generated

Neil Patel

MAY 30, 2025

Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. Digital marketing is a major focus for many manufacturing businesses.

Manufacturing