Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Even the best one-minute video cannot close a complex B2B deal on its own.

Gen Z

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Some of these brands might look familiar, as theyre staples on the Insights blog. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry.

Gen Z

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform

Martech

JULY 22, 2025

Leading marketers orchestrate value across channels buyers choose — when and where it matters. It’s proof that buyers are in control, using the tools and channels that best fit their lives. From channels to contexts In today’s omnichannel world, the buyer’s context — not the channel — defines the next best action.

Gen Z

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. In this comprehensive guide, youll learn everything you need to create a social media strategy for your business that works: actionable steps, secret tools, and real-world best practices.

Thought Leadership

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. However, succeeding in this field requires more than just posting content; it demands a unique blend of creativity, strategy, and resilience.

Transform

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Scoop.it!

NOVEMBER 21, 2024

By the end, you’ll have a toolbox full of strategies to make your brand stand out in the crowd. Customer testimonials are marketing gold, with the power to increase sales by 34%. For B2C testimonials, check out Classical Guitar Shed , an online guitar learning platform. It might just be the push someone needs to click “buy.”

Customer

SmartBrief - Marketing

JUNE 2, 2025

Is your marketing brain spinning? I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. See Ad Age for details.) What does this mean?

Gen Z

Hubspot Marketing

APRIL 8, 2025

As one of the most visited sites in the world, it holds thousands of communities and the best answers to countless Google searches. Ill take you through the best ways to use Reddit for your brand and how to build genuine connections. This could work in your favor if youre a B2C brand. saying they never use it professionally.

Gen Z

verse.ai

JUNE 3, 2025

Why High-Scoring Leads Still Get Lost (and How to Stop It) Lead scoring is one of the smartest ways for sales and marketing teams to prioritize the right leads and focus their efforts. However, in practice, there is often a gap between marketing and sales teams that widens after lead scoring is implemented.

B2C

AWeber

MAY 22, 2025

If youve ever wondered, "when is the best time to send emails?" Hundreds of studies and email marketers agree: hitting "send" at the right moment can make the difference between being read immediately or buried beneath a flood of messages. When is the Best Time to Send Emails? Sound familiar? Timing matters. youre not alone.

B2C

Set Up

AUGUST 27, 2024

This blog is written by Rhonda Beckmann the new SVP, Growth at Setup and Business Development Guru | Strategizing & Guiding Growth. This is part two of a previous blog: The Expert’s Irony: Are Agencies Losing Their Own Game? Many Agencies often focus heavily on B2C tactics to attract Clients.

B2C

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. This collaboration transformed our strategy. Ill share the strategies and metrics that helped us turn things around in this post. Something was off.

Customer Acquisition

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. In this guide, every facet of B2B advertising is discussed- importance, types, best ads, and more.

Advertisers

Hubspot Marketing

APRIL 8, 2025

As one of the most visited sites in the world, it holds thousands of communities and the best answers to countless Google searches. Ill take you through the best ways to use Reddit for your brand and how to build genuine connections. This could work in your favor if youre a B2C brand. saying they never use it professionally.

Gen Z

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. In this guide, every facet of B2B advertising is discussed- importance, types, best ads, and more.

Advertisers

Hubspot Marketing

APRIL 15, 2025

But then, as I grew as a marketer, I started seeing some serious potential everywhere. And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. And I'm not the only one who noticed. And the numbers don't lie.

Social Media Marketing

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. In this article, you’ll find 15 marketing ideas for small businesses that drive real results. Helpful resource: Download our free Small Business Marketing Checklist to stay organized as you implement these strategies.

Marketers

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

Customer

Neil Patel

JUNE 25, 2025

How can you weave them together into an effective strategy? And what’s the best way to measure your performance? An effective strategy has seven stages: obtain internal stakeholder buy-in, set clear goals, set your budget, know your audience, choose channels, create compelling ads, and optimize going forward. What Is Paid Media?

User-Generated

Neil Patel

MAY 30, 2025

Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing?

Manufacturing

Hubspot Marketing

JULY 22, 2024

The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile. My profile details how I started, why I create content, and my journey to finally starting the blog. For example, it‘s best to stick to the traditional format for an accounting firm.

Fashion

Exposure Ninja

AUGUST 12, 2024

Is your marketing Underperforming? Request a free website and marketing review and our team will tell you how to improve your marketing. Illustration Illustration and character design can be used in B2B website design just as much as in B2C. Struggling to get all your marketing done?

User-Generated

Set Up

FEBRUARY 25, 2025

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. With evolving Client demands, technological advancements, and increasing competition, Agencies must focus on strategies that enable sustainable and efficient expansion.

Inbound Marketing

Hootsuite

JULY 18, 2025

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top executives… “We get you and we got you.” We chatted with the expert marketer to get a peek inside Mailchimp’s social playbook. Mailchimp’s social media playbook: 5 key strategies for success 1.

B2C

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. In this article, I’ll share lead scoring models for you to consider, important data to look at, and best practices for effective lead scoring. That's where lead scoring comes in.

Logistics

SocialPilot

JUNE 18, 2025

In this guide, I’ll walk you through the impact I’ve seen firsthand: the wins, the lessons, and the strategies that truly pay off. I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too.

Real Estate

Hubspot Marketing

FEBRUARY 10, 2025

Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing? This is generally one of best types of B2B influencer marketing for driving sales. What you do, say, etc.,

Influencer Marketing

Backlinko

AUGUST 5, 2025

That way, you can cherry-pick their best ideas. Which pages, platforms, and campaigns are working best? If not, start here: The Complete Guide to Market Research It’ll make everything in this guide way more useful. Now go to Google and look for “best of” listicles from publishers and bloggers.

Food

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). It also discusses nurturing strategies and tracking tools and the transition of leads to sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How do you structure an email marketing campaign? What makes an email marketing campaign successful? What makes an email marketing campaign successful? Does that sound familiar?

Copywriting

Rock Content

JULY 11, 2024

Here, we’ll introduce you to some of today’s best ecommerce tools. Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. with this game-changing program.

eCommerce