Jeff Bullas

NOVEMBER 21, 2022

5 books to supercharge your creativity. These are books that have touched my soul and supercharged my creative inspiration. Stephen King is known more for fiction books than non-fiction. This book is part memoir (for the first 100 pages) and then he reveals in the last 200 pages the basic toolkit for becoming a great writer.

Transform 232

Transform PR Communications Product 232

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Transform 246

Transform Marketing Marketers Energy 246

Jeff Bullas

FEBRUARY 9, 2023

300 million self-published books are sold each year and generate $1.25 Why it matters With the old-school and traditional book market growing at only 1% a year and the self-publishing market hitting a robust 17%, the option to self-publish books is more attractive than ever. billion in sales.

Price 202

Price Advertising Advertisers Marketing 202

Jeff Bullas

JANUARY 27, 2023

Tim Ferriss, who wrote the best-selling book “ The 4-Hour Work Week “, used Google Ads to test his headlines and sub-topics before publishing and marketing his book. That type of science and data mining before marketing the book led it to become an International Bestseller. So what makes a great writer?

Communications 225

Communications Place Branding Marketing 225

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. So you’re witnessing a new era in book writing!

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Jeff Bullas

JANUARY 30, 2023

On the screen was a very empty WordPress blog page that needed some words. I had decided to become a blogger that wrote, despite not having written anything of consequence for decades and only having discovered what a blog was a few months prior. Three hundred words later I had penned my first and very imperfect blog post.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Rock Content

MAY 3, 2024

Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy.

Transform 52

Transform Key Performance Indicator User-Generated Education 52

Jeff Bullas

DECEMBER 22, 2022

My blog posts over the years have been where I go to research, learn and nurture ideas. Most ideas and plans don’t work out in the reality of the market. In 1965 James Webb Young published a short 47-page book called “ A Technique for Producing Ideas”. Sorry about the rant and…back to my smartphone. . Write it out.

Product 256

Product Marketing Marketers 256

Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful.

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For many businesses, competing would become increasingly expensive, and content marketing would not be a sustainable strategy. Amazon is overwhelmed with new ChatGPT book submissions. But look where we are today!

Education 140

Education Branding Content Marketing Place 140

Hubspot Marketing

APRIL 25, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In this blog, I reveal their top five pricing tips. Richard Shotton, in his book the Choice Factory, ran tests with customers looking to purchase a car. These aren’t run-of-the-mill LinkedIn gurus.

Price 106

Price Promotion Market Research Product 106

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

OCTOBER 11, 2023

Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. By establishing your blog as a source of expert content, you increase the likelihood that AI chatbots will pull from your blog when answering questions related to your field.

Transform 127

Transform SEO Thought Leadership User-Generated 127

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. And it gives you another way to earn income and promote your books and products to a wider audience. Food blogging prep work: define your purpose Perhaps you want to share your culture through food.

Food 94

Food Affiliate Marketing Promotion SEO 94

Businesses Grow

DECEMBER 11, 2023

There is so much that is untrue on the internet, and specifically in the marketing world. Many of my blog posts come from thinking, “That is just not right. I often start blog posts with “one true sentence,” but when it comes to a book, I definitely need an outline to guide me. Need a keynote speaker?

Education 116

Education Branding Marketing Marketers 116

Search Engine Land

DECEMBER 6, 2023

For example, when used to extract a taxonomy for an online antique bookshop using unstructured book description data, AI can easily produce logical, granular categories and attribute taxonomies based on genres, subgenres, authors, editions, themes, moods, publishing houses, eras, etc.

SEO 131

SEO User-Generated Transform Market Trends 131

Businesses Grow

MARCH 6, 2023

wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?

Social Media Marketing 145

Social Media Marketing Marketing Marketers Entertainment 145

Businesses Grow

JANUARY 3, 2023

I published our discussion as a podcast episode and blog post , and he explained how this development paralleled disruption in the music industry. I recently reviewed Ann Handley’s wonderful new edition of her book “Everybody Writes.” “I am going to write a blog post every day!” In the classroom? Information loses.

Education 144

Education Communications Product Branding 144

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 90

Email Marketing Marketing Marketers Customer Acquisition 90

Search Engine Land

JANUARY 22, 2024

The one about marketing effectiveness. Information wants to be free In 2004, the late Aaron Schwartz wrote a blog post about how nature wanted information to be free. Get the daily newsletter search marketers rely on. Marketing effectiveness must come first The great SEO heist was nothing new. But is this true?

SEO 123

SEO Education Branding Advertising 123

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! This represented Year 14 of the {grow} blog, and I think it was one of the strongest years ever. I hope you find a few new posts to read or re-read if you’ve been a friend of the blog for some time! Am I right?

Gen Z 109

Gen Z Education Marketing Strategy Branding 109

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough important and influential business books to stock a library. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow.

Content Marketing 109

Content Marketing Transform CMO Marketing 109

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community.

CRM 91

CRM Inbound Marketing CMO Management 91

Businesses Grow

AUGUST 22, 2022

Many people who read my blog and books, listen to my podcast, or belong to my RISE community would enjoy owning a painting like this because they have an emotional attachment to me. The portfolio of my blog posts on this subject is here. I’ve written the all-time bestselling book on personal branding.

Branding 145

Branding Food Education Digital Marketing 145

Businesses Grow

NOVEMBER 7, 2022

I hang on to magical sentences when I read a special book, dreaming that I could write that well some day. For that reason, it will take me weeks to savor the wisdom of Ann Handley’s newly-revised edition of her classic Everybody Writes book. Lesson number one came from opening the box and seeing the book! The Big Ask.

Branding 145

Branding Education Content Marketing Digital Marketing 145

Businesses Grow

MAY 6, 2024

For years, we’ve been pouring our hearts and souls into blogs, vlogs, videos, and podcasts. For years, we’ve been pouring our hearts and souls into blogs, vlogs, videos, and podcasts. AI companies are under attack by copyright lawsuits. Some companies are willing to pay for new sources of content.

Law 58

Law User-Generated Fashion Education 58

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K LinkedIn: Brie E Anderson (2.6K

Analytics 97

Analytics Digital Marketing Event Marketing Email Marketing 97

Businesses Grow

SEPTEMBER 18, 2023

There is a quote in my new book that is gripping and profound, but I’m not sure I fully understood it until this week. He had some limited success using Facebook ads to drive sales of his classes, and he had read every book and blog post he could find on sales funnels and lead generation. And Dana’s right.

SEO 118

SEO Education Advertising Advertisers 118

Businesses Grow

APRIL 24, 2024

It goes like this … I have three main content projects: A blog I’ve populated with content at least once a week for 15 years. A podcast now in its 12th year (never missed an episode) Marketing-related books (counting all editions, 16 since 2010) I have been a model of consistency. Click here to listen!

Email Marketing 67

Email Marketing Customer Marketing Marketers 67

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales. You just need to understand how to market a book. How to Market a Book. In many ways, having a book is like having a website. How often do they read?

Marketing 143

Marketing Marketers Market Research User-Generated 143

Businesses Grow

JUNE 26, 2023

I would provide marketing consulting services on a regional basis. I started a blog on a whim. But then my blog took off. In the early days, I was a distinctive voice since I had more than 25 years of global marketing experience. The popularity of my blog led to opportunities to write a book. It was great.

CMO 91

CMO Global Marketing Education Place 91

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. But there is rarely one correct answer in digital marketing. By Andy Crestodina It’s a website. You can put anything there. But should you? All are suspect.

PR 123

PR SEO Place Promotion 123

Hubspot Marketing

SEPTEMBER 21, 2023

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. To learn new avenues for success and strategies to build your business, community, and wealth, here are five must-read books by entrepreneurs of color.

Branding 107

Branding Transform Finance Fashion 107

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). Will we be losing 95% of our marketing jobs? AI is not the doom of marketing Let me be clear.

Non-Profit 83

Non-Profit Law Transform Marketing 83

Businesses Grow

SEPTEMBER 11, 2023

My post today specifically aims at content creators, entrepreneurs, and businesses trying to rise above the noise and achieve business benefits from their content marketing. This is the same debate we had in the early days of content marketing — “What??? ” Of course you should. For a while, I tried to fight back.

Thought Leadership 116

Thought Leadership Content Marketing New Technology Education 116

Businesses Grow

NOVEMBER 14, 2022

Too short for a blog post, too big to ignore. A research report showed that 71 percent of in-house marketers and 68 percent of agencies are outsourcing their content needs to freelance creators. They also reported that the most effective type of content for driving results seems to be blog posts (!). Book learning.

Education 130

Education Digital Marketing Branding Content Marketing 130

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Content Assistance has been available for social media since May.

Customer Journey 91

Customer Journey Law Analytics CRM 91