Jeff Bullas

JANUARY 16, 2023

The country targeting is one of my favourite features. If you try to compete for attention in generic categories it will be extremely hard to gain traction. YouTube is the second biggest search engine in the world and also features in Google search results. There you have it, a guide to buying YouTube views. Wrapping up.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Search Engine Land

DECEMBER 6, 2023

Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Schema optimization for SERP features Google’s SERP has come a long way since the days of “10 blue links.” Dozens of SERP features make up today’s universal results.

SEO 126

SEO User-Generated Transform Market Trends 126

Jeff Bullas

JANUARY 3, 2023

That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. As an affiliate marketer, you want to earn commission from sales, so readers should find value in your blog posts. What is affiliate marketing? Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Search Engine Land

AUGUST 30, 2023

In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. Not “BrandName Blog” or “BrandName Magazine.” In the case of press releases, blogs and user-generated, this increased understanding may do the opposite on Google News surfaces. There is no one silver bullet for Google News optimization.

SEO 138

SEO User-Generated Management Branding 138

Search Engine Land

MAY 12, 2023

As far as the content you’ll find inside a resource center, you’re not limited to blogs. You can also include a category for content type (ebooks, white papers, guides, case studies, podcasts, etc.), and gather your best pieces across a wide array of categories. Creating “featured content” sections for each topic.

Whitepaper 93

Whitepaper eBook SEO Education 93

Search Engine Land

SEPTEMBER 7, 2023

In this guide, we’ll walk through the basics of GA4 and how you can use it. It’s a bit of an advanced feature, but it’s certainly nice to have. The Overview report gives you a general overview covering multiple dimensions, such as operating system, device category, browsers, and screen resolution.

Analytics 138

Analytics User-Generated eCommerce Advertising 138

Buffer Marketing

APRIL 22, 2024

This guide takes into consideration these common questions faced by one-person businesses. If your solopreneur venture falls within one of these categories, consider Twitter a worthy text-first social platform. TikTok TikTok has risen to prominence as the go-to short-form video platform, largely thanks to its strong discovery features.

Thought Leadership 95

Thought Leadership Real Estate User-Generated Food 95

Hubspot Marketing

MAY 16, 2023

The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways.

PR 104

PR SEO CMO Energy 104

Search Engine Land

SEPTEMBER 11, 2023

Several publications that encountered traffic declines require a media fee, so you mostly only see big brands and the same products featured in their content. Often, these smaller or up-and-coming brands will feature the logos and sometimes backlinks to the publication. They can say, “please feature these brands” within.

Affiliate Marketing 136

Affiliate Marketing Marketing Marketers SEO 136

Rock Content

AUGUST 16, 2023

Audience Pain Point to be addressed by this blog post: We quote a statement from the audience about what issue they need to solve with that content. Content Scope: What does Rock Content aim to achieve with this blog post? But, can you see how this could guide the professional more effectively? The first link should be internal.

Thought Leadership 84

Thought Leadership SEO Product Management 84

Marketing Insider Group

JANUARY 24, 2022

He kept it simple: every video featured Randy standing in front of a pre-drawn whiteboard, ready to cover topics related to content marketing and SEO, which at the time were quite new and novel topics for digital marketers. One year after they launched their startup journey blog, they were bringing in $5M annually. Image Source.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Some of the new X features that have been introduced are: An increase in tweet (characters) and video (minutes) length. Twitter Space.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. For example, you may offer a free tool as a lead magnet, but if users want access to all the features, they’ll need to sign up for a paid version. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Lynton Web

JANUARY 9, 2024

Product Development: Insights into customer preferences can guide product updates and innovations. Target Individuals for Interviews Once you've established your persona categories, pick three to five people from each category to interview. Product Marketing: Highlight features or benefits most appealing to each persona.

CRM 105

CRM Target Market Education Product 105

Hootsuite

JANUARY 18, 2024

Figuring out your own brand’s objectives will help guide your game plan. Check out our guide to setting and exceeding social media goals here. Think about what you would want to see, and let that guide your content strategy. when you’re feeling creative doing a big brainstorm of posts that could fit into those key categories.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Orbit Media Studios

FEBRUARY 22, 2022

But this is a guide for all three types of search intent (also known as “user intent” or “audience intent”). Related: Our Complete Guide to Keyword Research. Glance through the rankings and SERP features and you can quickly see what Google thinks of the phrase. Blog posts and articles. Is this searcher looking for help?

SEO 103

SEO CRM eCommerce Analytics 103

Hubspot Marketing

NOVEMBER 14, 2022

Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022. All but one of our top-performing posts features numbers, at the beginning of the headline. When a user lands on your blog post, the first thing they’ll likely read is your introduction.

Place 94

Place Marketing Marketers 94

Hootsuite

NOVEMBER 10, 2021

Now, pick the category that best describes your brand and tap Next. Play around with the editing features, filters, and effects. TikTok influencers or creators may fall into the category of “competition” here on the app, too, so don’t rule them out as sources of inspiration or information, either. And that’s it! iamauroramusic.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Search Engine Land

AUGUST 29, 2023

If somebody searches for your profile or account topics using the platform’s internal search feature, you want to be found. Let the SEO keyword strategy be your guide. Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy.

SEO 95

SEO Market Trends Branding Communications 95

Search Engine Land

SEPTEMBER 6, 2023

This guide is for the second path. 6 types of link building We will group link building tactics and strategies into one of these categories. Expert sources: Being seen as an expert in a specific field can get you links from news sites, blogs, and industry publications. Steps: List of simple steps to execute the strategy.

PR 131

PR SEO Health Influencer Marketing 131

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

Businesses Grow

AUGUST 3, 2023

There are always exceptions , but here is a view of where I think it will settle out: The cells in red represent content categories that will be dominated by AI-generated content. Green cells represent categories where humans can still have a dominant role. Yellow cells indicate there will be a mix. “But where’s my line?

Entertainment 96

Entertainment Branding Market Trends Place 96

Sprout Social

JULY 28, 2020

While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account. Read through this guide to help you understand just how powerful a Pinterest business account can be for your brand. Increase brand authority. Here’s an example of a product Pin below.

User-Generated 119

User-Generated Analytics Promotion Advertising 119

Hubspot Marketing

FEBRUARY 24, 2023

Believe it or not, everything we’ve covered to this point can be placed into one of five categories, each of which deserves its own list of actionable items. Related pages are grouped together; for example, your blog homepage links to individual blog posts, which each link to their respective author pages.

SEO 127

SEO User-Generated Place Product 127

Hubspot Marketing

NOVEMBER 22, 2018

A Guide to WordPress SEO: 12 Ways to Improve. The following guide provides you with 12 ways you can drastically improve your WordPress website’s SEO, boost your organic traffic, and increase your authority on search engines so you can get more visitors and customers. Use Tags and Categories. Categories.

SEO 137

SEO Management Analytics Advertising 137

Search Engine Land

JUNE 2, 2023

A drop in impressions due to a change in what’s displayed in search results (such as ads and search features like featured snippets, people also ask, etc.). your restaurant marketing guide used to rank well for Google Ads campaigns for restaurants, but now the SERP is full of guides that cover that topic exclusively).

SEO 95

SEO Real Estate Search Marketers Marketing 95

Neil Patel

JANUARY 19, 2023

In this Shopify SEO guide, I show why the platform is a good fit, highlight some of its features, and describe some tools to help you get more from your store. What Features Does Shopify Have To Support SEO? Features to look out for include compatibility, speed, mobile friendliness, clear navigation, and some customization.

SEO 85

SEO User-Generated Shoppers Product 85

Neil Patel

JANUARY 13, 2021

Instagram introduced Guides as “a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. What Are Instagram Guides? Instagram Guides are a new tool for content discovery. Other Examples of Instagram Guides. Nordiska K?k

Place 135

Place Promotion Product Price 135

Many Chat

JULY 17, 2022

The Instagram Highlights feature is only one of the many ways you can leverage the platform to grow your audience. In this guide, we’ll walk through everything from using Highlights to adding and deleting content from your Stories. But there’s so much more you can leverage the Instagram feature for. What to use Highlights for.

Real Estate 97

Real Estate Place Branding Product 97

Search Engine Land

DECEMBER 12, 2022

Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. In this guide, I will walk you through exactly how to get started with programmatic SEO. Now we can target entire categories and win all available searches in one template.

SEO 101

SEO Transform Price eCommerce 101

Scoop.it!

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. With blogging, you can turn one-off anecdotes into helpful, insightful, and unique posts, by featuring information that competitors don’t have access to and demonstrating your expertise.

Branding 77

Branding Thought Leadership B2C User-Generated 77

Orbit Media Studios

JANUARY 31, 2023

This is our how-to guide for writing and designing an effective website homepage. Ideally, this text places the business squarely within a category (positioning) yet sets it apart (differentiation). In our guide on button design , we showed how specificity correlates with clickthrough rates. It has a lot of jobs to do.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Neil Patel

JULY 29, 2021

Think about it: They went to Google and typed in something specific to end up on your blog post. Brian Harris of Video Fruit is seeing a 20-30 percent opt-in rate from blog posts where he links not one, not two, but three times to his lead magnet. Sometimes your site already has this done if you included categories in your URL string.

Customer 145

Customer eBook Whitepaper User-Generated 145

Neil Patel

JANUARY 31, 2021

The Events Calendar will fit like a glove if you want access to multiple calendar views with plenty of powerful events and scheduling features that keep your community and customers engaged. . A wide array of calendar views is only one standout feature of The Events Calendar plugin.

User-Generated 144

User-Generated Price Management Customer 144

Martech

NOVEMBER 11, 2022

Dig deeper: Why we care about B2B marketing: A guide for marketers. blog posts, articles, videos, etc.), To get customers to share content, besides including buttons/icons on websites, blogs or emails, you must understand your audience and what they value. Whereas, B2C transactions are often instantaneous or close to it.

B2C 114

B2C eCommerce Retail Shoppers 114

AWeber

FEBRUARY 29, 2024

When you think of a website, you probably imagine a homepage with a menu linking to various categories and sub-pages. A one-page website is exactly what it sounds like: a site containing a single HTML page, with no links to additional pages (like a blog, contact page, or About Us page). Which approach is right for you?

User-Generated 68

User-Generated Promotion Shoppers SEO 68