Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO

Hubspot Marketing

JULY 12, 2024

That being said, how can you reap the benefits of online communities? I’ll dive into that in this post and walk you through how to build an online community, with advice from experts who have successfully done it themselves. How do they interact with brands and content online? Identify the ideal audience for your community.

Management

Hubspot Marketing

DECEMBER 30, 2024

The Benefits of Content Monitoring How to Monitor Content Best Practices for Content Monitoring. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform.

eCommerce

Buffer Marketing

SEPTEMBER 3, 2024

Still, it’s always interesting to see the data and how apparent that preference is. We want our customers and audience to see us as trusted, reliable, and thoughtful. As a B2B SaaS platform, we use LinkedIn to share and promote our content to prospective buyers, which include director and C-suite level executives. more likes and 2.6x

Real Estate

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. You can also track your rankings across devices and locations to see how your website performs in different markets. And they can help your business do the same. What Features Do You Need in a Ranking Tool?

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. ” or “How do others solve my same problem?”

Customer

Martech

JULY 10, 2024

Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. In this case, AI needed to create a ‘surprise and delight’ moment to capture the attention of conference attendees, leaving them inspired and enthusiastic about how AI powered by Intel could impact their industries.

User-Generated

Buffer Marketing

JANUARY 16, 2025

Track media coverage across social media, news, blogs, and podcasts. Some social listening tools extend this to include news sites, blogs, and forums. This is where social listening tools come in. Discover influencers and content preferences. Identify popular social media channels for your audience. Analyze sentiment of brand mentions.

Price

Hubspot Marketing

DECEMBER 30, 2024

In this article, Ill explain what a mind map is, how you can use it to articulate ideas more effectively, and provide you with a free template to use on your own. How to Make a Mind Map What is mind mapping? For example, I'd have a central idea about how to appeal to customer service reps. I certainly have. Let's dive in.

Transform

Orbit Media Studios

OCTOBER 30, 2024

How to adapt: Focus on “visit-website-intent” keyphrases The pie may be shrinking, but a huge amount of traffic still flows through search engines to websites. When we need in-depth answers, when we are serious about making a decision, when we want to know the details of what a company provides and how they do it …we click.

SEO

Hubspot Marketing

NOVEMBER 7, 2024

But what does that really mean, and how do you put it into practice? But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? Here’s how to approach it. Building a great product is hard, but it’s only half the battle.

Inbound Marketing

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership

Hubspot Marketing

JULY 30, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. How does anyone have time to run a business and plan, film, and edit a fun video every single day? Want to succeed on Instagram but struggling to see success and meet your business goals?

Product

Hubspot Marketing

JULY 29, 2024

Keep reading to learn what I found: How I Tested AI Logo Generators Testing these generators was pretty simple. I also timed how long it took to generate the logos and took into consideration aesthetics and customization options. I timed how long it took to design my logo, which only took 2 minutes and 10 seconds.

User-Generated

Lynton Web

JANUARY 2, 2025

But at the same time, how do you actually know which of your prospects are genuinely ready to discuss with a sales representative and which are still in the beginning stages of the buyer's journey ? This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms.

Transform

Marketing Insider Group

JANUARY 15, 2025

Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. Understanding how e-commerce SEO works and implementing its strategies can boost organic traffic, increase sales, and improve customer retention. Optimizing Category Pages: Add keyword-focused headings.

SEO

Hubspot Marketing

DECEMBER 4, 2024

Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to.

Education

Hootsuite

JULY 26, 2024

Learn how to conduct a social media competitor analysis in just three simple steps: What is a social media competitor analysis tool? Bonus: If you’re looking for higher-level tips for performing a social media competitor analysis, check out our tactical how-to guide. #1 More of a visual learner? Clear data.

Analytics

SocialPilot

OCTOBER 14, 2024

In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. Let’s dive into how to manage your Google reviews: 1.

Management

Hubspot Marketing

JULY 12, 2024

Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. This community is easy to join.

Branding

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters.

SEO

Martech

DECEMBER 5, 2024

“These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressability Jeffrey Bustos in a blog post. One of the most important clarifications is how IAB defines in-store retail media.

Retail

Hubspot Marketing

JUNE 2, 2025

What Gong Did to Make the Most of the 95-5 Rule So, how do you actually implement this strategy? We made a conscious decision to understand our audience better than anyone else in our category. That experience turned out to be my unfair advantage. Heres what I knew from the trenches: Most people arent ready to buy when you reach out.

Branding

Vertical Response

SEPTEMBER 15, 2024

Learn how to craft compelling subject lines, write engaging preheaders, create clear email bodies, optimize calls to action, and ensure mobile responsiveness. Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. However, it’s essential to use them sparingly and strategically.

Email Marketing

Hubspot Marketing

DECEMBER 3, 2024

But before you jump straight to the how-to, I’ll also cover why you shouldn’t run off and do this without testing it first. This time it’s all about social proof and where it belongs on your page. You know what I’m talking about. Testimonials from happy customers. So why is social proof always tucked away at the bottom of the page?

Customer Journey

Martech

JULY 7, 2025

No “write a blog post” prompts. industry blogs, trade sites, even podcast transcripts) and surface a shortlist of solid content. Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Since then, I’ve found even more smart, strategic ways to use AI.

Copywriting

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to our research , marketers are using AI to get ideas and inspiration (22%), conduct research (48%), and learn how to do things (32%) — myself included. How to Use AI in B2B Marketing 1. That’s huge.

User-Generated

Hootsuite

OCTOBER 22, 2024

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. What is employee advocacy? Not too shabby!

PR

Search Engine Land

SEPTEMBER 24, 2024

How to navigate Reddit’s brand safety options. Though technically a type of promoted post, free-form ads function more like a blog post, offering flexibility for creative, long-form content. Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. The different ad formats available. Image carousel.

Promotion

Buffer Marketing

NOVEMBER 7, 2024

How did they manage to get $10M in funding? To make your analysis truly useful, it’s important to: Pick the right competitors to analyze Know which aspects of your competitors’ business are worth analyzing Know where to look for the data Understand how you can use the insights to improve your own business.

Customer Acquisition

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Let’s review how to create an SEO budget for maximum ROI. They also have tools and services set up to help them along the way.

SEO

Search Engine Land

JULY 17, 2024

How to do it Identify and monitor emerging trends and relevant trends that are showing growth. Explore video content , blog content and imagery/infographics. A brand can create a video series on this trend, covering how to start, benefits and pros and cons, using the actor as a case study.

SEO

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” When we correlate the answers to that question with the answers to the other questions, we see big differences in how the most experienced bloggers do the job. They pitch and publish on other blogs.

Marketing

Marketing Insider Group

DECEMBER 9, 2024

This guide will walk you through how to create an SEO content calendar that aligns with your overall SEO strategy, using the right techniques and tools. Once you have a list of keywords, organize them into categories and identify which keywords should be targeted on specific dates in your calendar. What Is an SEO Content Calendar?

SEO

Backlinko

APRIL 7, 2025

We aim for every article we publish to meet or exceed Google’s helpful content standards. And you can, too. After reading this article, you’ll have 10 Google-approved strategies for creating people-first content. You’ll also see examples from real sites that excel at creating helpful content.

User-Generated

Hubspot Marketing

DECEMBER 24, 2024

But, it did completely revolutionize how I think about and implement content strategy. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. There was nothing to hang my hat on, so to speak. Interest piqued?

SEO

Backlinko

APRIL 29, 2025

For example, we segmented the fragrance category page into womens perfume discounts. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online. Analyze your keywords to find an untapped market for a new product category or niche. The result?

eCommerce