Search Engine Land

SEPTEMBER 19, 2023

We all love Netflix binge-watching now, but do you remember how you first learned about Netflix? And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody knows exists? And you do have a category, regardless of its keyword volume.

New Markets 138

New Markets SEO Energy Inbound Marketing 138

Calvyn Lee Blog

SEPTEMBER 30, 2023

Here’s a step-by-step guide on how to create a topical map effectively: Identify Main Topics and Sub-Topics Brainstorm : Begin by brainstorming the main topics and sub-topics related to entertainment and music. Main topics should serve as primary categories, and sub-topics should be secondary categories or tags.

Entertainment 130

Entertainment SEO Education Analytics 130

Orbit Media Studios

FEBRUARY 28, 2024

Blog posts They may not be ready to hire you, but if you impress your blog readers, they’ll think of you when the time is right. Internal links within articles are the main way to keep visitors flowing through a blog. Hopefully, answers are easy to find. Navigation labels are clear. Internal links are useful. They just stop.

eCommerce 128

eCommerce Shipping Analytics Place 128

Martech

OCTOBER 11, 2023

So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? By establishing your blog as a source of expert content, you increase the likelihood that AI chatbots will pull from your blog when answering questions related to your field.

Transform 131

Transform SEO Thought Leadership User-Generated 131

Rock Content

FEBRUARY 15, 2024

The top tool in this category is still ChatGPT. The goal isn’t to type in a prompt and let the program write a blog around it. Use those keywords as pushing-off points to develop targeted SEO for your blog. After you complete your blog entry, use the tool to produce a social media post or summary for the text.

Transform 93

Transform User-Generated Education Health 93

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. You have a passion for food and want to share it with the world.

Food 95

Food Affiliate Marketing Promotion SEO 95

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started.

Influencer Marketing 128

Influencer Marketing Entertainment Marketing Marketers 128

Search Engine Land

NOVEMBER 27, 2023

This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue.

SEO 128

SEO PR Law eBook 128

Martech

MAY 19, 2023

But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? The marketing industry is no exception.

Transform 145

Transform User-Generated Marketing Marketers 145

Customers.ai

MARCH 15, 2024

In fact, it means we need take a look at the data we do have to understand how we can paint a complete picture of our website visitors. As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. Your website visitor data.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Hubspot Marketing

FEBRUARY 29, 2024

The home goods industry is certainly a crowded space, so I know how important it is to get my site’s technical SEO right if I want a chance at showing up in search results to get in front of shoppers. The way your site is set up in the back end is just as important as how it looks to shoppers. Talk about a competitive industry.

eCommerce 77

eCommerce SEO Shoppers Shipping 77

Search Engine Land

DECEMBER 1, 2023

An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms. A personal trainer could write some recipes for healthier versions of holiday treats, or talk about how to stay active over the holiday period. Savvy marketers can capture this traffic spike with targeted SEO strategies.

SEO 131

SEO PR eCommerce Analytics 131

Search Engine Land

AUGUST 11, 2023

This individual has a website; his first blog post was published on Dec. If you’re interested in how I analyzed the data and which tools I used, you can check out the methodology below.) One important part of search engines is how frequently they improve their results. times per day. times per week. times per month.

SEO 98

SEO Analytics PR Search Marketers 98

Search Engine Land

OCTOBER 26, 2023

This got me thinking about how essential links really are today. To find out, I analyzed 100 random keywords spanning various categories, collecting data on the top 100 ranking websites, including referring domains and backlinks. However, digging into the data can give us a sense of where links are more important as a category.

SEO 120

SEO Health Entertainment eCommerce 120

Internet Marketing Ninjas

JUNE 14, 2022

Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are discussing how to create an effective interlinking strategy to make sure all the important parts and sections of your site are accessible by Google. The post How to Create an Effective Interlinking Strategy appeared first on Internet Marketing Ninjas Blog.

Price 123

Price Product Marketing Marketers 123

Hubspot Marketing

MARCH 11, 2024

Let’s talk about how you can humanize your brand. So, how should you use AI in affiliate marketing? It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. The key to making it worthwhile? Using strategies to maximize your return on investment in your brand. Humanize your brand.

Affiliate Marketing 82

Affiliate Marketing User-Generated Marketing Marketers 82

Search Engine Land

DECEMBER 6, 2023

Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Adaptive navigation AI can improve the website’s navigation when used to analyze how customers browse and search.

SEO 132

SEO User-Generated Transform Market Trends 132

Search Engine Land

OCTOBER 9, 2023

Over the last 20 years, they have evolved into a shopping destination spanning multiple categories. As the name implies, the store specializes in home goods, primarily in the bed, bath and kitchen categories. Many of the categories are the same and will be consolidated on BB&B.

SEO 113

SEO Retail Product Search Marketers 113

Search Engine Land

FEBRUARY 21, 2024

This article delves into how SEO experts use ChatGPT and provides insights into the most popular custom GPTS available now and how they’re being integrated into overall SEO strategies. How are SEO professionals using ChatGPT? OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals.

SEO 128

SEO Customer User-Generated Price 128

Search Engine Land

MAY 12, 2023

Let’s talk about how. As far as the content you’ll find inside a resource center, you’re not limited to blogs. How to create an organized and helpful resource center What do you need to create a brand resource center or content library? What is a resource center? It makes your content on specific topics much easier to find.

Whitepaper 98

Whitepaper eBook SEO Education 98

Search Engine Land

SEPTEMBER 5, 2023

For example ‘/shop’ Or if I run the PMax campaign for just one product category, let’s say Nike shoes, I can just include ‘/shoes’, for instance.” How it works. Google has launched the URL Contains targeting functionality on Performance Max. ” Why we care. ” Why we care.

Advertising 142

Advertising Advertisers Product Branding 142

Buffer Marketing

MARCH 23, 2023

However, no matter how you look at it, they’re both pretty successful in their own rights. In this article, we'll explore both sides of the argument and provide guidance on (with input from expert creators) how to pick a niche that works for you. I have a variety of interests and things that I can speak to.

Fashion 122

Fashion Food Branding Social Media Marketing 122

Search Engine Land

NOVEMBER 21, 2023

How much of that traffic is actually converting? Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. to get those traffic numbers up! OK, celebration time is over.

Real Estate 134

Real Estate SEO Education Analytics 134

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Let’s start with tip number one.

SEO 91

SEO Shoppers Customer loyalty Product 91

Marketing Insider Group

OCTOBER 4, 2021

Every single day, readers could expect coverage of each of those categories. When you become intentional about choosing categories and themes for your weekly blog content , you maximize their potential to help you achieve your goals. Why are blog categories and content themes important? And new content?

Fashion 125

Fashion User-Generated Content Marketing Customer 125

Search Engine Land

SEPTEMBER 6, 2023

Remember that consumers might be looking for general category information or seeking out a specific product depending on their keyword, and tailor your content accordingly. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement.

SEO 136

SEO User-Generated Shoppers Retail 136

Marketing Insider Group

DECEMBER 20, 2021

How can I optimize it even more? How can I fix it? Each asset and content category should be graded using a predetermined rating scale. They use qualitative KPIs (key performance indicators) to help you understand how your content is performing. Which content is underperforming? Why brands should perform content audits.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Search Engine Land

AUGUST 30, 2023

But how do you get your content to consistently show on these surfaces? You can learn how to set up your account right the first time. Not “BrandName Blog” or “BrandName Magazine.” In the case of press releases, blogs and user-generated, this increased understanding may do the opposite on Google News surfaces.

SEO 143

SEO User-Generated Management Branding 143

Hubspot Marketing

FEBRUARY 8, 2023

The good news is that learning how to create a pivot table in Excel is much easier than you may believe. We’re going to walk you through the process of creating a pivot table and show you just how simple it is. What is a pivot table? What is a pivot table? What are pivot tables used for? What are pivot tables used for?

Product 145

Product Management User-Generated Advertising 145

Search Engine Land

APRIL 22, 2024

Now, they evaluate how it stacks up to other pages in their indexes. Next, sort by category to see if one category was penalized or didn’t get built with the new brand, but the others remained strong. Rebranding happens when companies grow or face big PR problems. Regardless of the reason, traffic will drop when things go wrong.

PR 115

PR SEO User-Generated Promotion 115

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. It truly reflects how many brands worldwide have embraced the new form of online marketing. billion USD in 2023. billion USD in 2023.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Search Engine Land

JANUARY 31, 2023

Ecommerce websites often have a large number of pages, including product pages, category pages, and other informational pages. Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO). What is internal linking?

eCommerce 96

eCommerce User-Generated SEO Product 96

Search Engine Land

DECEMBER 5, 2023

How it works. Here’s a GIF Microsoft shared to illustrate how Deep Search works on Bing: Deep Search results ranking. The biggest factor is how well a page matches Bing’s expanded description. A few other relevance and quality factors mentioned were: How well the topic matches. How popular the page is.

User-Generated 118

User-Generated Management SEO 118

AWeber

JANUARY 25, 2024

That’s why it pays to nail your choice of blog fonts. In this article, we’ll explain the importance of fonts, discuss key considerations for choosing the right font, and round up the 19 best fonts for blogs (plus which size to use). And, as an added bonus, we’ll analyze the fonts used by some of the world’s top blogs.

Health 90

Health Branding Advertising Advertisers 90

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. No surprise, complexity and duplication began to creep in.

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Sprout Social

NOVEMBER 8, 2021

Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business. How to create Instagram Stories Highlights. How to create Instagram Stories Highlights. This is where your Instagram Stories Highlights come in.

Food 138

Food Education eBook Promotion 138

Search Engine Land

JULY 17, 2023

The challenge is this: how do you find these new keywords no tool can provide and no competitor is ranking for? SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. Main topic: Holiday home.

SEO 98

SEO Real Estate User-Generated eBook 98