Hubspot Marketing

MAY 1, 2024

Attainable If your goals aren’t attainable, there’s a good chance they’ll fall into the “wishes” category. While watching Spanish comedians might be a great way to learn new slang, it won’t help me communicate effectively and professionally with my clients. To be honest, it was overwhelming. What are professional goals?

Management 100

Management Promotion Thought Leadership Education 100

Search Engine Land

AUGUST 17, 2023

Historically search intent has been put generally into several specific categories. We’re also focused on searchers – specifically, our target audience and how they search. Understanding what your audience needs and what they are looking for based on where they are in the customer journey or funnel is the key to SEO.

Entertainment 98

Entertainment Customer Journey Finance SEO 98

Neil Patel

JANUARY 18, 2021

In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content (also, thanks for reading!). But I still sometimes struggle to come up with new blog post ideas. Wouldn’t it make more sense just to look at other blogs?

User-Generated 145

User-Generated SEO Product Marketing Strategy 145

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? What’s their email marketing strategy? Where are they getting most of their traffic from? You need to know it all.

Market Trends 95

Market Trends Market Segmentation New Technology Price 95

SocialPilot

DECEMBER 6, 2023

Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. So, let us begin by understanding how algorithms work and what steps you can take to win over them.

Entertainment 81

Entertainment Fashion User-Generated Analytics 81

Exposure Ninja

FEBRUARY 9, 2024

This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. The core pages you’ll need to review optimisation for are the homepage , service or product pages , category pages and “thank you” pages.

User-Generated 59

User-Generated PR SEO Transform 59

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketing Marketers Price 145

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. Sandra Guy , Sunday Sitdown personality profile reporter, Chicago Sun-Times “ My editors closely watch the number of my Twitter and Facebook followers, my Klout ranking and the numbers of clicks, tweets, re-tweets, Facebook likes and LinkedIn shares each of my stories receives. .

PR 104

PR SEO CMO Energy 104

Hubspot Marketing

NOVEMBER 14, 2022

Whether that platform is a podcast, a blog, a book, an Instagram series, or a YouTube show (like MrBeast), the model works the same. Over the last 18 months, the creator economy has been all the rage — and it's proven to be incredibly lucrative. In fact, as of 2022, the creator economy's market size is estimated at $104.2

Food 113

Food Marketing Marketers eBook 113

Neil Patel

JANUARY 11, 2021

But people watch billions of hours of YouTube every day. Live video has been around for a few years, but many marketers still stick to the “tried-and-true” digital marketing methods like blog posts and social publishing. 80% of people would rather watch a video than read a blog post. It definitely is. Facebook is easy!

Thought Leadership 145

Thought Leadership User-Generated Digital Marketing Product 145

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. As marketers, we often sit behind our screens the majority of the day.

User-Generated 108

User-Generated Promotion SEO Branding 108

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is different from writing for blogs and websites — it requires expert knowledge of social platforms and their audiences, trends, and inside jokes. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Hootsuite

AUGUST 10, 2022

(If you do fall into that first category, welcome to 2022! In this blog post, we’ll take you through all the ins and outs of KOLs: what they are, why they’re great for marketing and how to find the right KOL for your brand. Also in the animal category is Dr. Lauren Thielen. Wait ‘till you hear about BeReal.)

Marketing 106

Marketing Marketers Influencer Marketing Social Media Marketing 106

Hubspot Marketing

DECEMBER 7, 2022

A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice. You’ll also learn how you can create your brand voice and examples that can inspire your team. Table of Contents. What is a brand voice? Creating a Brand Voice. Brand Voice Examples.

Branding 135

Branding Millennials Fashion Communications 135

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. We’ll also share actionable examples from real-world companies implementing machine learning and noticing significant improvements.

User-Generated 108

User-Generated Price Retail Marketing 108

Hubspot Marketing

MAY 13, 2022

A negative post on your Instagram post or a tweet at your company's Twitter account, for example, is much less of an issue than a nasty blog post, which can have a much longer-lasting effect. Responding quickly will show the naysayer you're listening, and you care. Be apologetic. Discuss the problem privately.

PR 95

PR Communications Customer Branding 95

Exposure Ninja

OCTOBER 16, 2023

Marketing is most commonly split into two distinct categories — traditional and digital. Still, in the UK alone, people watch an average of 22.5 million adults in the UK listen to the radio. Digital marketing occurs online through your business website, search engine ranking, social media and adverts.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Digital Marketer

AUGUST 1, 2022

There are two categories of content that every business needs in their content marketing strategy. There are two categories of content that every business needs in their content marketing strategy. To create Core Content, choose 2-5 core topics or categories. Core & Hygiene Content. Core Content and Hygiene Content.

Content Marketing 81

Content Marketing Finance Marketing Marketers 81

Hubspot Marketing

MAY 3, 2017

But sometimes, there's nothing quite like listening to a lecture, taking notes, and doing homework. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Blogging: Generate 100s of Blog Topics and Headlines " by Udemy.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Through social listening, you can answer these questions and so much more in an instant. Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. What is online social listening?

B2C 99

B2C Promotion Place Branding 99

Neil Patel

DECEMBER 8, 2021

If you watch and listen, you may notice the same ones come up frequently. However, if you don’t have one or if the ones you do have aren’t working, now is the time to get them right. Whether you realize it or not, your customers have a lot of questions. Why Your Website Should Include FAQ Pages. Start with Google.

Customer 129

Customer Whitepaper Real Estate SEO 129

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. The problem is these magnets can take a lot of time and energy to produce.

eBook 145

eBook Finance User-Generated Transform 145

Hootsuite

APRIL 29, 2020

Use social listening to understand industry norms. Enter social listening. Using social listening and social media monitoring tools , you can start to understand how other businesses in your industry approach social media scheduling. How many times have you found yourself scrambling for content at the last minute?

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI. What is AI Marketing?

Transform 70

Transform User-Generated Marketing Marketers 70

Duct Tape Marketing

SEPTEMBER 24, 2019

They don’t always have the time to sit and read through a thousand word blog post; they’d much rather catch a four minute video on the topic while they’re riding the train into work or eating a salad on their lunch break. Video is an increasingly important marketing tactic. Establishing Your Channel.

SEO 70

SEO Social Media Marketing Branding Management 70

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. As a consumer, you know how many places you can find them: formalized on TripAdvisor, posted about on Twitter or talked about in a blog post.

Management 101

Management Place Retail Branding 101

Duct Tape Marketing

MAY 27, 2015

written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. 61% of local searches result in a purchase (Search Engine Watch). 59% of consumers use Google every month to find a reputable, local business (Search Engine Watch). 61% of local searches result in a purchase (Search Engine Watch).

SEO 71

SEO Content Marketing Marketing Marketers 71

Dana Nicole

OCTOBER 17, 2022

I watched as the TikTok creator blended a few ingredients together—oats, an egg, a splash of milk, cocoa powder, and a few other items. One respondent noted that the comments within TikTok videos are better social proof than the comments on recipe blogs; they trust TikTok videos more when it comes to cooking content.

Gen Z 52

Gen Z Food Health Entertainment 52

Orbit Media Studios

JANUARY 31, 2023

For most companies, the homepage gets more traffic than any other page. It’s a difficult page to design and write because it’s the page for which you know the least about your visitor. The visitor hasn’t clicked anything yet, so we don’t know much about them. It has a lot of jobs to do. Like all best practices, these aren’t rules. No need to shout.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Duct Tape Marketing

FEBRUARY 20, 2019

They want the ability to listen without reading, to be hands-free, and to just have the content coming at them. Here are the categories of short form video you need. Here are the categories of short form video you need. Types of Video You Need. There several kinds of video content you should be including on your website.

Product 77

Product Place Customer Branding 77

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Often, it’s scammers.

Branding 88

Branding Price Place Management 88

Adobe Experience Cloud Blog

JUNE 6, 2016

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Content Marketing Institute

NOVEMBER 20, 2017

Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so logical, natural, convenient, and simple that I hardly noticed it. In fact, artificial intelligence is at work all around us. intelcontent Click To Tweet.

Analytics 107

Analytics Marketing Marketers Transform 107

Pam Didner

JULY 21, 2020

You know this already, the first rule of thumb is to get a solid understanding of who will attend your meeting and who are the decision-makers or influencers. Talk to colleagues or managers who have presented to them. Try to understand the type of presentations they like to see. You also need to be aware of their current perception of your topics.

Management 120

Management Communications Marketing Plan Marketing Strategy 120

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all. B2B vs B2C Marketing. for b2b marketing.

B2C 143

B2C Social Media Marketing Marketing Marketers 143

Hubspot Marketing

MAY 1, 2017

They’re my very own personal blogging habits. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me.

Personalized Marketing 138

Personalized Marketing COS Branding Price 138

Duct Tape Marketing

AUGUST 23, 2023

More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed’s website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Would you support that idea? [10:39]

Energy 54

Energy Whitepaper Health Transform 54