Marketing Insider Group

NOVEMBER 18, 2024

Use content categories to diversify posts and keep engagement high. Facebook: A mix of everything, including videos, images, blog links, and event promotions. Mapping Out Your Content Categories Diverse content engages audiences better. Mapping Out Your Content Categories Diverse content engages audiences better.

User-Generated

Orbit Media Studios

OCTOBER 30, 2024

Make sure that AI can crawl your website For starters, don’t use your robots.txt file to block AI bots from ingesting your website and blog. So publish insights and advice on many relevant, industry blogs. Be explicit about the name of the service, the problem it solved, the industry, the results and the details.

SEO

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. To stay competitive within your industry, you need to develop a strong content marketing strategy. We then added the Google Natural Language category and scoring as part of the content approval process. Long story short?

eCommerce

Hubspot Marketing

JULY 12, 2024

Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events. Here’s a list of the main types of online communities for your inspiration.

Branding

Martech

JULY 7, 2025

No “write a blog post” prompts. Curating third-party email newsletter content: AI as your digital research assistant Tool: My custom newsletter curator GPT The best email newsletters include third-party, non-promotional content in their email newsletters: industry articles, news and thought leadership.

Copywriting

Martech

JULY 10, 2024

Success measurements are directly tied to the job the AI machine needs to do and can fall into several categories, such as productivity KPIs, cost-saving KPIs, audience engagement and campaign KPIs and output and creative quality KPIs. In the meantime, here are the KPIs for this project: Number of questions successfully answered.

User-Generated

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Hubspot Marketing

DECEMBER 30, 2024

Content Creation For marketers, mind maps can outline and organize content ideas for blogs, social media, or marketing campaigns, ensuring coherence and consistency. I would make branches of different industries or situations reps would relate to or find humorous. Branch out key themes. Add subtopics to your branches.

Transform

Hubspot Marketing

JULY 29, 2024

By the end of this blog post, you'll know which one is my favorite and if I would recommend using an AI logo generator for your organization or business. After entering my business name, industry, and slogan, I simply choose the style I want for my logo. I start by entering my business name and industry into the prompts.

User-Generated

Buffer Marketing

NOVEMBER 7, 2024

If you’re serious about competitive analysis, it’s not enough to just evaluate the two Industry Leaders everyone’s talking about (that kind of analysis will likely get you depressed real quick). and look up your product category. I can sense you rolling your eyes at me, but hear me out.

Customer Acquisition

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. Industry benchmarking Hootsuite’s user-friendly industry benchmarking tool is especially useful if you’re not sure yet who your competitors are. It does not include LinkedIn or TikTok.

Analytics

Orbit Media Studios

AUGUST 6, 2025

Ignore blog posts and minor subpages unless requested otherwise. For each scanned page, analyze the following elements: How clearly the business describes what it does Target audience and buyer personas (job titles, industries, geographies) Stated services, use cases, or product categories Outcomes promised (e.g.,

PR

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword. Or by blog post category.

SEO

Backlinko

APRIL 7, 2025

For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. But experienced writers are valuable across all blog niches , from beauty to travel. They created separate methodologies for each financial product category.

User-Generated

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. Id create two blog posts a month, equating to about four to eight social posts.

SEO

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Who naturally shares industry content or brand messages ? Who is enthusiastic about your industry and the company? Think about: Who already has or is building a strong personal brand on social media?

PR

Search Engine Land

JULY 17, 2024

Explore video content , blog content and imagery/infographics. Example Let’s turn attention to the health and wellbeing industry, a space where products and trends emerge constantly. How to do it Use tools like Glimpse, Exploding Topics and Google Trends to identify trends relevant to an industry.

SEO

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing. Pro tip: If you have niche expertise, this is your time to shine.

Education

Marketing Insider Group

JANUARY 15, 2025

Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. Category Pages Category pages serve as a gateway for users to explore your products. Optimizing Category Pages: Add keyword-focused headings. Include a brief overview of the category with relevant terms.

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. The purpose of an SEO budget is to determine how much money should be allocated to each category. Off-page SEO. Technical SEO.

SEO

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. It comes as no surprise that subreddit categories people visit most often relate directly to the types of content. And whatever industry youre in, theres probably a community for you.

Gen Z

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. Add as many relevant service categories as possiblefrom sewer cleaning to garbage disposal installation.

SEO

Search Engine Land

SEPTEMBER 24, 2024

Though technically a type of promoted post, free-form ads function more like a blog post, offering flexibility for creative, long-form content. Category takeover This 24-hour package is different as it places your ads across various subreddits in users’ feeds, banners and conversations.

Promotion

Sprout Social

MAY 8, 2025

Consider categories your target audience cares about and make a list of related keywords. For example, if users continue to post and comment about an influencer more than others within the influencers category, keep a pulse on what exactly it’s all about. Distill down the trending topics within those conversations.

Gen Z

Hubspot Marketing

MARCH 26, 2025

I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says. Short-form video is the fastest-growing content category on LinkedIn, and the platform recently started testing a vertical video feed (similar to the formats on Instagram and TikTok). Collect your own data.

Gen Z

Lynton Web

JANUARY 2, 2025

The Fit Score evaluates various demographic and other data points, including job titles, industry alignment, and company size. For engagement and fit scores, leads fall into three categories: High, Medium, and Low. Leads scoring high in both categories deserve immediate attention.

Transform

Backlinko

JANUARY 23, 2025

By connecting your Google Business Profile, the tool will automatically distribute your details to vital directories for your industry. Write High-Quality Blog Content Blog content can drive highly relevant traffic to your site. Review the list to find questions that would make great blog post topics.

Real Estate

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. It comes as no surprise that subreddit categories people visit most often relate directly to the types of content. And whatever industry youre in, theres probably a community for you.

Gen Z

Backlinko

JANUARY 23, 2025

The Travel SEO Playing Field In the travel industry, the SEO landscape is crowded. You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Step 1: Define Your Travel SEO Strategy Creating a solid strategy is essential when tackling SEO for the travel industry.

SEO

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Youre walking away from opportunities to connect with your audience and position yourself as a leader in your industry. Look at Gymshark.

eCommerce

Hootsuite

OCTOBER 18, 2024

When it comes to your ideal customer, you should know things like: Age Location Average income Typical job title or industry Interests etc. You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own. Here’s a simple guide and template for creating audience/buyer personas.

Social Media Marketing

SocialPilot

JULY 12, 2024

Strategic Content Creation: The insights collected can help you pinpoint which type of interactive content , videos, blogs, or infographics garners the most attention. Well, there are several social media metrics , but we have defined them into 6 major categories that offer a granular look at what data you can look at.

Analytics

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Done right, a single blog post can become your hardest-working salesperson. Yes, even any negative comments you get, too.)

Marketers

Martech

SEPTEMBER 18, 2024

4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos.

Customer

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. The good news? What are their business goals?

Thought Leadership

Sprout Social

JULY 15, 2025

Plus, you can identify your best-performing posts and conduct a competitive analysis to see how you stack up against industry leaders. Brand24 Brand24 helps you monitor and analyze brand mentions across various online platforms, including social media, blogs, news sites and forums.

Analytics

Search Engine Land

OCTOBER 3, 2024

For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list. Not everything has to be (or should be) a blog article. This might mean changing the purpose or placement of your content.

SEO