Hubspot Marketing

JULY 30, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A goal for me as I navigate changes in the online business, digital marketing, and social media worlds is to get crafty and figure out how to make an impact without losing time.

Product

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. This can be anything from social media accounts and blogs to podcasts and videos. Competitor blogs are also a great source of topic inspiration. The next week, you film some YouTube videos.

Customer

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword. Guru: $249.95

SEO

Hubspot Marketing

JULY 29, 2024

AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. Then, I choose a logo category that suits me. I love logos with unique icons, so I clicked the icon category.

User-Generated

Orbit Media Studios

DECEMBER 17, 2024

In that spirit of generosity, here is our prompt library for B2B marketers. We want to diversify how we reach this market and go beyond search and other digital marketing channels. Create a table with the categories of watering holes as rows, the verticals as columns and the specific watering holes as the cells. (e.g.,

Thought Leadership

SocialPilot

OCTOBER 14, 2024

They are the digital equivalent of personal recommendations , carrying significant weight in a consumer’s decision-making process. In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. So, managing your reviews isn’t just a good idea; it’s a must.

Management

Hubspot Marketing

DECEMBER 4, 2024

When we were developing the content objectives for the Masters in Marketing newsletter, HubSpot senior director of marketing Kyle Denhoff said, “Most of HubSpot’s customers are small- and mid-sized businesses that won’t have big-brand advertising budgets.” And that helps us with editorial pillars and topic selection,” he says.

Education

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers. They’re fantastic sources of inspiration.

User-Generated

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. Off-page SEO.

SEO

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. A piece of cornerstone content, like an article, functions as an introduction to an entire topic category or subcategory of content on your website. Interest piqued?

SEO

Search Engine Land

JULY 10, 2024

Footer links are best used to publicize About and Contact pages, links to main category pages, links to copyright and accessibility policies and links to social media and location-specific information. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

SEO

Power Digital Marketing

JUNE 3, 2025

Unlike general SEO, fashion SEO involves optimizing category pages, product descriptions, and images to capture high-intent shoppers. Category and Collection Page Optimization Create descriptive, keyword-optimized category pages to improve rankings. Use an SEO-friendly URL structure for product and category pages.

Fashion

Sprout Social

JULY 30, 2025

Challenges of measuring content marketing ROI Measuring content marketing ROI has always been challenging because content affects many stages of the customer journey. It also accounts for the effects of external factors like economic conditions and seasonality, as well as digital marketing and non-digital efforts.

Content Marketing

Martech

SEPTEMBER 18, 2024

Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. 4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully.

Customer

Power Digital Marketing

JUNE 3, 2025

Unlike traditional marketing content produced by brands, UGC provides a real, unfiltered perspective of your products or services, which helps potential customers relate to your brand on a deeper level. Blog Posts or Articles : Longer-form content in which users share detailed stories about their interactions with your brand.

Marketing Strategy

Backlinko

JULY 30, 2024

Seed keywords Books, cars, digital marketing 2. Choose the “ Informational ” filter under the “ Intent ” category and click “ Apply.” Here are a few examples of short tail keywords: Rock music Vegan recipes Running shoes Digital marketing On-page SEO They’re usually pretty tough to rank for.

User-Generated

Scoop.it!

NOVEMBER 21, 2024

Continue on your category pages : Add reviews to collection and catalog pages so you can give shoppers the confidence they need before they even hit a product page. No wonder 13% of marketers swear by case studies as their go-to content type for their digital marketing strategies. It’s the first impression that counts.

Customer

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. It’s not in the strategy, Linda!

Social Media Marketing

Search Engine Land

SEPTEMBER 13, 2024

You’re taking the person to a specific collection or product, just like linking a main category to a specific subcategory or a keyword phrase in a blog post to a product page. Digital concepts in various retail settings There’s no shortage of ways to apply your digital marketing skills to retail shopping and merchandising.

Retail

Zumvu

JUNE 17, 2025

Navigation × Get Featured Write for us Authors Contact Home Social facebook Twitter Pinterest rss Menu Get Featured Write for us Authors Contact Home Business Accounting Business Basics Business Resources Finance Human Resource Insurance International Business Legal Retail Small Business Startup Sales & Marketing Advertising Branding Content (..)

Finance

Vertical Response

JULY 21, 2025

Introduction to Digital Marketing Digital marketing has become an essential part of any successful business strategy, enabling organizations to connect with their target audience through a variety of online channels. A key pillar of digital marketing is search engine optimization (SEO).

SEO

Hootsuite

APRIL 22, 2025

Fill in your business name, category, and description. More than a basic AI copywriting tool, OwlyWriter combines our proprietary social media expertise as the worlds #1 social media marketing platform with the best custom AI model. Generate posts based on a link, like a blog post or product page. Then click on Pages.

Gen Z

Backlinko

SEPTEMBER 6, 2024

This allows you to measure the performance of specific landing pages, ecommerce product pages , and user paths without the hassle of creating custom reports for each page and category. Further reading: 33 Top Digital Marketing Tools for Every Budget 7. Contact the company for a quote.

Analytics

Hubspot Marketing

APRIL 15, 2025

Our research shows that 56% of social media marketers are now using TikTok, making it one of the top five most-used platforms alongside Instagram (76%) and YouTube (79%). This adaptability will be key as 30% of marketers plan to increase their TikTok investments in 2025. And the numbers don't lie.

Social Media Marketing

Backlinko

DECEMBER 23, 2024

Keeps Marketing Costs Low Unlike paid ads, clicks on organic search results are free. This is why SEO is one of the most affordable and accessible digital marketing tactics available. Your manufacturing business might very well use both paid and organic marketing channelsand to great effect.

Manufacturing

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Customers.ai

NOVEMBER 20, 2024

Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. Content Creation: Cover costs for blog posts, videos, graphics, or any other creative assets. The beauty of digital marketing is its flexibility.

PR

Welcome Software

NOVEMBER 12, 2024

When it comes to personalization, the planning phase should include 4 key pillars: Collaboration Personalization often brings together individuals from many different teams; from digital marketing to sales to product to engineering and everything in between. That also means all it takes is one team member to derail an entire operation.

Market Segmentation

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions. Browse the rest of our blog for other marketing tips.

Email Marketing

Hubspot Marketing

MAY 12, 2025

Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email just got pushed to a new category at the back of the inbox. Take a scroll through any HubSpot blog or email and notice that we no longer use the royal we.

SEO

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. million followers to his LinkedIn blog. I mean, it depends on your need and the category you're in.

Customer

Exposure Ninja

JULY 18, 2025

If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. You might be name-dropped in a news article, featured in a blog post, quoted on a podcast, included in a video transcript, or casually referenced in a Reddit comment.

Branding

SocialPilot

MARCH 26, 2025

These can be blogs, newspapers, or podcasts. For example, as a beauty and makeup business, you can explore the top and rising trends in the Beauty & Fitness category. You can publish blogs, white papers, or case studies demonstrating your expertise. To determine this metric: Start by listing the channels you want to track.

PR

Marketing Insider Group

AUGUST 5, 2025

Example: Let’s say a pet grooming business in a major city is revamping its digital marketing efforts. Share behind-the-scenes content, promotions, testimonials, and blog posts. Outline the major customer segments in your audience, clarifying key demographics, needs, pain points, purchase behaviors, etc.

SEO

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Type of email: What category of email is this? Does that sound familiar? Having an actionable plan with clearly defined goals is key to sending emails on time. Goal: What is the primary goal?

Copywriting

Duct Tape Marketing

APRIL 24, 2025

Well, I sent you a direct message and you talked about how duct tape marketing was one of the initial blogs that you were following back when RSS feeds were a thing. It was Copy Blogger, Duct Tape Marketing, and Seth Godin were the three. It took us all time to learn how to actually write our first blog post. No worries.

Transform

Duct Tape Marketing

JULY 2, 2025

He's a recognized authority in digital marketing, co-founder and chief marketing officer of Orbit Media Studios and an influential voice on content strategy, SEO and website optimization. I think a lot of people, that was probably the first use case for many people is, look, this can write this blog post for me.

Analytics