Backlinko

JANUARY 6, 2025

That’s enough to spot patterns while being totally manageable. Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel. Ask what their perfect product would look like.

eCommerce

Buffer Marketing

JANUARY 16, 2025

Track media coverage across social media, news, blogs, and podcasts. Meltwater SentiOne Brandwatch Comprehensive tool for social media management and listening Pricing not publicly available. Some social listening tools extend this to include news sites, blogs, and forums. Like Brand24, it also includes podcasts and blogs.

Price

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? Long story short? So I'll speak to that.

eCommerce

Hubspot Marketing

DECEMBER 30, 2024

As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. Project Management Not only can this visual diagram help with ideation, but it can help with project management. I certainly have. Branch out key themes.

Transform

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Further reading: Blog Design: The Complete Guide Optimize for Mobile Screens More than half of all web traffic comes from mobile devices. Logical hierarchy: Logically organize your pages with main categories and subcategories.

SEO

Hubspot Marketing

JULY 16, 2024

So, how can you make sure you apply each keyword to the right landing page or blog post? Categorize them into informational, navigational, transactional, general, and commercial categories. If you have a list of keywords that fit your offer, you can ask it to suggest topic ideas for blog posts. ChatGPT can give you a hand.

SEO

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword.

SEO

Hubspot Marketing

JULY 30, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For most business owners, the secret ingredient isn't strategy — it's time management. You can optimize your post by adding a location, hashtags, and categories.

Product

Marketing Insider Group

DECEMBER 9, 2024

Once you have a list of keywords, organize them into categories and identify which keywords should be targeted on specific dates in your calendar. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. A content calendar makes it easier to manage deadlines and ensure timely delivery.

SEO

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. And I actually make them in my spare time.

Branding

Martech

JULY 10, 2024

Success measurements are directly tied to the job the AI machine needs to do and can fall into several categories, such as productivity KPIs, cost-saving KPIs, audience engagement and campaign KPIs and output and creative quality KPIs. In the meantime, here are the KPIs for this project: Number of questions successfully answered.

User-Generated

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. It aids in PR crises and issue management. Research from Gallup suggests that 70% of employee engagement is determined by the manager. Employee advocacy can also aid in PR crises and issues management.

PR

Hubspot Marketing

AUGUST 20, 2024

HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). Turn blog posts into videos or video scripts. Turn podcasts or videos into blog articles. images, social posts, text messages, ads, and blog posts) or new content you upload to the tool.

User-Generated

Buffer Marketing

NOVEMBER 7, 2024

Even if you manage to dig something up, you always seem to be left with more questions than answers. How did they manage to get $10M in funding? This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. and look up your product category.

Customer Acquisition

Hootsuite

JULY 26, 2024

The reports analyze your competitors’ content types, post themes, post categories, sentiment, and tone. For the details of the analysis itself, check out our blog post on how to conduct a social media SWOT analysis. It does not include LinkedIn or TikTok. This enterprise-level solution starts at nearly $3,600 per user per year.

Analytics

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Lynton Web

JANUARY 2, 2025

Score Properties and Management For most score types, HubSpot creates a single property to track values. For engagement and fit scores, leads fall into three categories: High, Medium, and Low. Leads scoring high in both categories deserve immediate attention. The frequency and recency of visits matter, too.

Transform

Hubspot Marketing

JUNE 2, 2025

We made a conscious decision to understand our audience better than anyone else in our category. Thats why we showed up across formats: LinkedIn posts and blog articles for readers Podcasts for audio-first folks Webinars and short videos for visual learners This approach had two benefits: We reached more people by diversifying formats.

Branding

Backlinko

JULY 10, 2024

For example, let’s consider a project management SaaS company with multiple pages for the keyword “task management.” For example, Nuclino has several pages for the keyword “project management software.” Each page focuses on a different search intent, such as game development, planning, creative management, and more.

SEO

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. There was nothing to hang my hat on, so to speak.

SEO

Martech

APRIL 9, 2025

These tools manage tasks such as: List building. Beyond single-step tasks: The potential of full-process orchestration While many AI applications today focus on single-step tasks, the real transformation lies in full-process orchestration, which AI agents (in the future) will manage autonomously. Contact enrichment. Prospect research.

Transform

Martech

SEPTEMBER 18, 2024

4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos.

Customer

Buffer Marketing

APRIL 30, 2025

Standout free features: Curated library of trendy, editorial-style photos Categories designed for content creators (think: flat lays, tech, workspace, fashion) No login required, completely free to use Similar to Dupe, here are some stock photo websites to check out: Unsplash : A classic for a reason.

User-Generated

Lynton Web

AUGUST 29, 2024

HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Multi-language knowledge base articles: Create and manage help articles in multiple languages, ensuring your customer support is accessible to your global user base.

User-Generated

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Backlinko

JANUARY 23, 2025

A skilled website manager can tackle indexing issues, implement fixes fast, and keep your site climbing the rankingswhile you focus on closing deals. Instead, use a tool like Semrushs Listing Management , which automates the process. Write High-Quality Blog Content Blog content can drive highly relevant traffic to your site.

Real Estate

Martech

JULY 25, 2025

It needed to: Map the top five players in the project management software space. Here’s the one I gave it to start: “Create me a deep research prompt to analyze the project management software space. integrations, AI, automation, templates) Blog posts Video content (YouTube, webinars) Ad copy (LinkedIn, Google Display, etc.)

Whitepaper

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Try It Free Step 8.

Social Media Marketing

Martech

JULY 7, 2025

No “write a blog post” prompts. industry blogs, trade sites, even podcast transcripts) and surface a shortlist of solid content. ” Instead of reading and grouping each response by hand, I uploaded the spreadsheet of survey answers and asked ChatGPT to sort and name the categories. Not happening.

Copywriting

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. Add as many relevant service categories as possiblefrom sewer cleaning to garbage disposal installation.

SEO

Hubspot Marketing

MARCH 26, 2025

Short-form video is the fastest-growing content category on LinkedIn, and the platform recently started testing a vertical video feed (similar to the formats on Instagram and TikTok). Some brands do this quite well, says Emma Sneddon , a freelance social media manager, referencing examples like REFY and Free Soul.

Gen Z

Sprout Social

NOVEMBER 25, 2024

Our blog on how to find the right influencers is a great start to getting a shortlist of candidates, but you’ve also got to consider influencer authenticity. Once you’ve found your partner, you can use influencer marketing platforms to manage contracts, content and analytics.

Influencer Marketing

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Now, imagine you manage one outdated, overpriced resort there. Blog pages often cover these topics best. The table should have three columns: categories, subcategories, and subtopics. Just look at the 89.3

SEO

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers. It is a response to something worthy of attention.

User-Generated

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty.

Health

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. In this blog, we will drive you through the feedbacks about BrightLocal and its alternatives that can provide you better AI-based automated solutions.

Management

SocialPilot

JULY 12, 2024

Strategic Content Creation: The insights collected can help you pinpoint which type of interactive content , videos, blogs, or infographics garners the most attention. Well, there are several social media metrics , but we have defined them into 6 major categories that offer a granular look at what data you can look at.

Analytics