Hubspot Marketing

JULY 12, 2024

It’ll help you throughout every other step of the process, from deciding the platforms you use to how you advertise your community — really any additional steps you go through along the way. For example, use your brand color palette and add other recognizable, personal, and branded touches.

Management

Hubspot Marketing

JULY 16, 2024

In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. So, how can you make sure you apply each keyword to the right landing page or blog post? Please suggest three topic ideas for a blog post we could write.”.

SEO

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Some tools offer daily data (like Semrush), while others may only update weekly. Competitors Discovery The “Competitors Discovery” tab highlights other domains vying for your target keywords.

SEO

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership

Hubspot Marketing

DECEMBER 30, 2024

I've also gathered more must-know insights from other content specialists. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Thats opposed to other content types like social media or email. Honestly, I love content monitoring so much that I want you to love it, too.

eCommerce

Orbit Media Studios

OCTOBER 30, 2024

This moment, like many others over the last 30 years, is a marker in history. The impact is the same as all of the other features that appear in search results, including featured snippets, ‘People also ask’ boxes, video carousels, maps, knowledge panels and, of course, ads. Other marketers will stay focused on quality.

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. ” or “How do others solve my same problem?” This can be anything from social media accounts and blogs to podcasts and videos. Competitor blogs are also a great source of topic inspiration. The next week, you film some YouTube videos. Then, you stop publishing for three months.

Customer

Hubspot Marketing

JULY 29, 2024

By the end of this blog post, you'll know which one is my favorite and if I would recommend using an AI logo generator for your organization or business. Then, I choose a logo category that suits me. Essentially, the category determines the logo‘s primary design focus, which can be an icon, initials, or the business’s name.

User-Generated

Hubspot Marketing

NOVEMBER 7, 2024

In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? Pro tip: Segment your distribution channels into “known” (predictable) and “unknown” (risky, high-impact) categories. These opportunities typically arise from an ability to see what others miss.

Inbound Marketing

Martech

JULY 10, 2024

AI ROI solution: ‘It’s complicated’ AI and predictive analytics, on the other hand, have been quietly playing a leading role in every facet of marketing, not just outreach and external communications, for decades. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success.

User-Generated

Hubspot Marketing

JULY 30, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. The goal here isn’t to copy and paste other creators’ ideas, but to get smart about what's working, and then fully make it your own. You can optimize your post by adding a location, hashtags, and categories.

Product

Hubspot Marketing

DECEMBER 30, 2024

Without a clear, organized visual for others to follow, communicating said ideas becomes even more difficult. Content Creation For marketers, mind maps can outline and organize content ideas for blogs, social media, or marketing campaigns, ensuring coherence and consistency. Branch out key themes. Add subtopics to your branches.

Transform

Hubspot Marketing

DECEMBER 4, 2024

Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. That feedback loop can inform other aspects of your marketing and content strategies. In other words, when you write a great newsletter, how do you know it’s great?

Education

Search Engine Land

SEPTEMBER 24, 2024

Many Redditors are not found on other platforms , making Reddit a gold mine of opportunity for marketers: 30% of Redditors are not on Facebook. Though technically a type of promoted post, free-form ads function more like a blog post, offering flexibility for creative, long-form content. 45% of Redditors are not on Instagram.

Promotion

Hubspot Marketing

JULY 12, 2024

Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. They have an emotional connection to your brand which inspires brand loyalty and advocacy to other potential customers. showing others how to use their favorite products). It was for me.

Branding

Martech

DECEMBER 5, 2024

“These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressability Jeffrey Bustos in a blog post. These include: Exterior Entrance Checkout Aisle Other. In-store retail media.

Retail

Lynton Web

JANUARY 2, 2025

Lead Scoring Foundations Lead scoring is the automated process of qualifying your company's leads as SQLs or MQLs based on their characteristics and how they interact with your website, marketing campaigns, and other content. For engagement and fit scores, leads fall into three categories: High, Medium, and Low.

Transform

Hubspot Marketing

DECEMBER 3, 2024

They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. That’s Rebecca Hinton, the CRO strategist behind this and many other incredible conversion optimization successes at HubSpot. (If Navigate to Website Pages, Landing Pages, or Blog depending on what kind of page you’re working with.

Customer Journey

SocialPilot

OCTOBER 14, 2024

In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. Tools like SocialPilot Reviews can further simplify the process, allowing you to focus on other areas of your business while maintaining a positive online reputation.

Management

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. Influencers and other partners 4.5. Sentiment 3.3.

Customer Acquisition

Vertical Response

SEPTEMBER 15, 2024

Incorporating personalized touches into subject lines significantly increases the likelihood of someone opening an email due to personalization’s impact on open rates—this could include using names or other specific information gleaned through an email marketing tool. Browse the rest of our blog for other marketing tips.

Email Marketing

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. And hey, creating a great place to work has many other benefits. Other guidelines may need input from the legal department. If you create a company hashtag, be sure to track mentions.

PR

Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). But there are dozens from others as well. It’s extremely helpful.”

User-Generated

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. The purpose of an SEO budget is to determine how much money should be allocated to each category. Off-page SEO. Technical SEO.

SEO

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” When we correlate the answers to that question with the answers to the other questions, we see big differences in how the most experienced bloggers do the job. They also collaborate with editors of other publications.

Marketers

Hootsuite

JULY 26, 2024

Which other conversations are you showing up in? The reports analyze your competitors’ content types, post themes, post categories, sentiment, and tone. You can also benchmark your performance against others in your industry. Top themes. How are people talking about you? It does not include LinkedIn or TikTok.

Analytics

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. A piece of cornerstone content, like an article, functions as an introduction to an entire topic category or subcategory of content on your website. Interest piqued? The kicker?

SEO

Orbit Media Studios

AUGUST 6, 2025

Ignore blog posts and minor subpages unless requested otherwise. Focus only on this website and no other websites including LinkedIn. AI Perception Competitive analysis Now we’ll review your website in the context of the other providers in your vertical. There is no doubt that LLMs are reading company blogs.

PR

Hubspot Marketing

JUNE 2, 2025

The other 95% isnt. We made a conscious decision to understand our audience better than anyone else in our category. The 95-5 Rule, popularized by the Ehrenberg-Bass Institute , came out a few years later and instantly validated everything wed been doing. This approach is shortsighted and easily exhausted. Some prefer reading.

Branding

Hubspot Marketing

MARCH 26, 2025

The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations. Other forms of social media entrepreneurs might have businesses in sectors such as ecommerce, consulting, and beyond. In other words, community is central to conversions. It was about adding value. Youre in luck.

Gen Z

Marketing Insider Group

DECEMBER 9, 2024

Once you have a list of keywords, organize them into categories and identify which keywords should be targeted on specific dates in your calendar. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. A content calendar makes it easier to manage deadlines and ensure timely delivery.

SEO

Search Engine Land

JULY 10, 2024

Maybe one of the recipes is an oatmeal chocolate chip cookie recipe, the other is a double chocolate chip cookie recipe, and still another is a chocolate chip cookie with brown sugar recipe. all count as links, but some are more important than others. In-content links, sidebar links, footer links, etc.,

SEO

Hubspot Marketing

APRIL 8, 2025

With other social platforms going through lots of upheaval, plenty of brands are making decisions about the future of social media. Business Insider ) Looking for the demographics of other social media platforms? Business Insider ) Looking for the demographics of other social media platforms? Other no-nos? respectively.

Gen Z

Backlinko

JULY 10, 2024

In fact, we’re still seeing a net increase over time by doing nothing other than redirecting an underperforming page. Because other pages target and rank for various keywords related to “protein powder.” Put simply, all these pages don’t fight each other for search traffic. What Keyword Cannibalization Is Not Let’s recap.

SEO

Hubspot Marketing

SEPTEMBER 9, 2024

The test required two versions of each page and each pair had a canonical tag that referenced each other. If that’s still confusing, imagine each page pointed to the other like the Spider-Man meme. In other words, even if your overall brand is as trusted as HubSpot, messing up the basics can make individual pages look untrustworthy.

SEO

Backlinko

APRIL 29, 2025

For example, we segmented the fragrance category page into womens perfume discounts. Analyze your keywords to find an untapped market for a new product category or niche. These terms show a clear buying intent because shoppers use terms like buy and book or other strong purchase signals like pricing. The result?

eCommerce