Backlinko

APRIL 29, 2025

For example, we segmented the fragrance category page into womens perfume discounts. Analyze your keywords to find an untapped market for a new product category or niche. These queries also include category-specific navigation patterns people use to find specific products. Then, we added optimized content to all these pages.

eCommerce

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. I can sense you rolling your eyes at me, but hear me out.

Customer Acquisition

Power Digital Marketing

JUNE 3, 2025

Unlike general SEO, fashion SEO involves optimizing category pages, product descriptions, and images to capture high-intent shoppers. Category and Collection Page Optimization Create descriptive, keyword-optimized category pages to improve rankings. Use an SEO-friendly URL structure for product and category pages.

Fashion

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. Add as many relevant service categories as possiblefrom sewer cleaning to garbage disposal installation.

SEO

Hubspot Marketing

OCTOBER 25, 2024

Category Most of the directories on this list work for any industry or target market. Visits Foursquare is a general online directory for a wide variety of local business categories. Visits Better Business Bureau is an online directory site for a wide variety of local business categories. The listings here are super detailed.

Real Estate

Buffer Marketing

NOVEMBER 25, 2024

Then, choose the most appropriate category for your business account from the list, and you’re good to go!  The product categories are highlighted on the Page for visitors to click on immediately. Choose Settings and privacy. Then select Account and then Switch to Business Account.

Branding

Customers.ai

NOVEMBER 20, 2024

Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. Content Creation: Cover costs for blog posts, videos, graphics, or any other creative assets. It includes creating press releases, preparing media kits, and identifying key media outlets.

PR

SocialPilot

JULY 17, 2025

In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. Media Mentions & Press Features If your business has media features, they belong on the website. This includes reviews, testimonials, success stories, etc. Let’s dive in.

Transform

Zumvu

JUNE 17, 2025

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Finance

Backlinko

JULY 10, 2025

Press the “ Request Indexing ” button to manually submit a page for indexing. Your sitemap should include hierarchical URLs for all types of pages, like categories, products, product versions, and more. In the Overview section, you’ll see data for the “ Markup ” category.

eCommerce

Exposure Ninja

JULY 18, 2025

If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. You might be name-dropped in a news article, featured in a blog post, quoted on a podcast, included in a video transcript, or casually referenced in a Reddit comment.

Branding

Duct Tape Marketing

JUNE 18, 2025

Focus on content strategy that prioritizes quality, experience-driven stories, and unique insights—not generic blog posts generated by AI. So they measure that by, know, are you getting links mentioned, you know, are you in local press? Don’t chase head terms. you're wasting your time. It's practically worthless. real contact info.

User-Generated

Backlinko

MAY 12, 2025

We’ll cover sitemaps for: Blogs Local businesses Ecommerce stores Large sites SaaS sites Corporate sites Note: If you havent created a sitemap yet, or you want to learn more about optimizing them, check out our dedicated sitemap guide first. Beyond XML , HTML , and visual sitemaps , Ive categorized the examples below by site type.

eCommerce

SocialPilot

MARCH 26, 2025

These can be blogs, newspapers, or podcasts. Compare your campaigns against your competitors and see if your brand outperformed them in primary areas like search results or press coverage. For example, as a beauty and makeup business, you can explore the top and rising trends in the Beauty & Fitness category.

PR

Hubspot Marketing

MAY 5, 2025

If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.) But their business-related courses aren't limited to the ones in these categories. You can tune into everything from one-on-one interviews with todays top leaders to recaps of the days most pressing business news.

Finance

Animalz blog

JULY 16, 2025

Content that sounds like a real person, not a press release. They publish thoughtful blog posts on async collaboration and deep work, and tutorials for specific Todoist use cases, featuring the marketing team, customer experience folks , the CTO , and even the CEO. Des famously wrote the first 93 of 100 blog posts on Inside Intercom.

CMO

Animalz blog

JULY 16, 2025

Content that sounds like a real person, not a press release. They publish thoughtful blog posts on async collaboration and deep work, and tutorials for specific Todoist use cases, featuring the marketing team, customer experience folks , the CTO , and even the CEO. Des famously wrote the first 93 of 100 blog posts on Inside Intercom.

CMO

Sprout Social

MAY 6, 2025

AI-powered sentiment analysis: Goes beyond rigid positive or negative categories and analyzes every sentiment in between, so you understand how people really feel. Features: Real-time monitoring system: Tracks real-time brand mentions across social media, news sites, blogs and forums. Real-time alerts: Speed matters in social media.

Branding

Search Engine Land

OCTOBER 1, 2024

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Almost everyone has. What is brand search behavior?

Branding

SocialPilot

JULY 14, 2025

This blog breaks it down. It includes blogs, videos, email campaigns, lead magnets—everything. Optimize Metadata Metadata is your profile’s first impression — your username, handle, bio, descriptions, and category tags. Or why do your best-performing ideas fall flat with no traction?

Real Estate

SocialPilot

JULY 17, 2025

In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. Media Mentions & Press Features If your business has media features, they belong on the website. This includes reviews, testimonials, success stories, etc. Let’s dive in.

Transform

Buffer Marketing

OCTOBER 28, 2024

And since this is the Buffer blog, you’ll forgive us for being a little biased, right? 😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Start by identifying your most pressing marketing challenges. The Create space is one of my favorite features.

Digital Marketing

Orbit Media Studios

APRIL 2, 2025

The AI bot doesnt press play, sit back and watch videos. AI cant tell how you compare Make a page that compares you to competitors Ask your favorite LLM to recommend a company in your category. It summarizes the company beautifully. Those who watch it learn all the key points quickly. It just reads the page. This is AI-first content.

User-Generated

Orbit Media Studios

JULY 17, 2025

To them, you are a press hit. Source: How to Write a Blog Post for SEO (Step-by-step video) Jodi Harris, Content Marketing Institute “Expert quotes are content marketing gold. It’s actually becoming common, according to our own research on blogging. But there is no ideal length for blog posts. They don’t skip steps.

SEO

Animalz blog

MARCH 11, 2025

Daydream Library (00:12:00): Thenuka’s company blog recently announced their AI visibility tool. Thenuka Karunaratne: We announced it on our blog. And we also know, okay, here are the top 300 maybe that we might write about in each category. Ty Magnin: Makes sense. Where can they find that? Tim Metz: Nice. Well, if you.

SEO

Zumvu

JUNE 17, 2025

Previous Article 8 AI-Powered Tactics for Nailing Social Media Next Article How to Appear in 'People Also Ask' to Gain More Traffic 0 Comments Guest Please login to post your comment.

Customer

Search Engine Roundtable

JUNE 6, 2025

It Does Seem That Recently Google Has Been Working On making Sure That Advertisers Are Not Showing Up In The Sub Categories That They Intentionally Turn Off. A Simple Guide for Marketers and Creators , WordLift Blog Other Search Google rolling out upgraded Gemini 2.5

Finance

Jeff Bullas

JANUARY 16, 2023

It’s a conundrum that many people have, so I thought I’d address the most pressing questions related to buying YouTube views. If you try to compete for attention in generic categories it will be extremely hard to gain traction. YouTube playlists allow you to group videos based on a series or category. So how do you stand out?

Entertainment

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. First Round Review. Autodesk’s Redshift.

Thought Leadership

Neil Patel

APRIL 12, 2021

We’ve all had to remove these types of comments from blog posts and social media comments. There’s a good chance you’ll come across all kinds of opportunities that fall into this category. Anyone promising tons of backlinks that are sure to improve your SEO fast for cash fall into this category. PR Release Links.

Pharmaceutical

Hubspot Marketing

JULY 31, 2019

million blog posts published every day , there’s only so much content we can consume. These include your website and blog , your social media profiles, your email newsletter, or a mobile publishing app. Content distribution can be vague — a simple press of the “Publish” button, and you’re done. With almost 4.5

PR

Hubspot Marketing

AUGUST 16, 2018

And yes, it’s about more than press releases! Public relations can be split into three categories: owned, paid, and earned media. Blog content. Let’s face it: If you see your business, product, or services being: Reviewed on industry blogs. Media: Owned vs. Paid vs. Earned. Owned media can range from: Social media posts.

PR

Marketing Insider Group

OCTOBER 24, 2012

Take all the best video content you already have, write a summary, then embed it into a blog post. Take all the slideshare decks you already have and copy the notes into article format and embed it into a blog post. Find all your employees who are already blogging on your topical areas and ask if you can syndicate their posts.

Customer

Neil Patel

OCTOBER 23, 2020

For example, if you wanted to start a blog about vintage teacups, your URL could be www.vintageteacups.wordpress.com. A niche blog? WordPress is short, iconic, and evokes images of text (“word”) and potentially a printing press (“press”). Aspects of Jetpack and Akismet (see below) are included with your blog.

eCommerce

Adobe Experience Cloud Blog

DECEMBER 21, 2016

However, there was no shortage of negative press for the micro-blogging social network this year. If you weren’t using lead generation ads, this change won’t matter much to you (I’m in this category myself). Despite some bad press, Twitter is still a vibrant social network that’s especially well-suited to breaking news.

Thought Leadership