Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. But first, lets take a closer look at the benefits of SEO. Why Is SEO Important for Real Estate Sites? SEO lets you reach these buyers when theyre actively looking to buy.

Real Estate

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Just look at the 89.3

SEO

Search Engine Land

JULY 17, 2024

In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Here are five ways to leverage trends within your SEO content strategy to stand out.

SEO

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. What is E-Commerce SEO? Image source Why Does E-Commerce SEO Matter?

SEO

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. Manufacturing companies can handle SEO in-house. Or work with an agency partner to develop an SEO plan. Why Is SEO Important for Manufacturers?

Manufacturing

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Long story short?

eCommerce

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the competition. Go deep on expertise.

Logistics

Search Engine Land

SEPTEMBER 19, 2024

Below, I’ll break down the most common HTTP status codes for SEO , including which status codes are crucial, why they matter and how to stay on top of them. How HTTP status codes impact SEO. Importance of HTTP status codes for SEO. HTTP status code categories and SEO. What are HTTP status codes? 2xx: Success.

SEO

Marketing Insider Group

FEBRUARY 4, 2025

Local SEO strategies remain pivotal for businesses targeting regional audiences. Image source Artificial Intelligence and SEO AI has revolutionized how search engines rank content. User Experience is the Core of SEO Search engines prioritize sites delivering seamless user experiences.

SEO

Search Engine Land

OCTOBER 3, 2024

For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list. Not everything has to be (or should be) a blog article. This might mean changing the purpose or placement of your content.

SEO

Backlinko

JANUARY 6, 2025

Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel. Read more: SEO vs. SEM: Whats the Difference? So you want to maximize their SEO potential.

eCommerce

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

APRIL 15, 2025

With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Table of Contents What is customer journey SEO?

Customer Journey

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. Another perk?

SEO

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. Interest piqued? Table of Contents What is cornerstone content? Yuk-yuk-yuk!)

SEO

Buffer Marketing

SEPTEMBER 3, 2024

Instead, they likely have a person who manages digital marketing, which can mean overseeing content marketing, SEO, web design, graphic design, email marketing, AND social media. Much of our social media strategy is driven by our content marketing efforts (content we create on our blog, customer stories, interviews, webinars, etc.).

Real Estate

Search Engine Land

AUGUST 23, 2024

Great content is essential, but technical SEO is the foundation that supports it. Technical SEO often feels like no man’s land. As the SEO, you’re stuck in the middle, the bearer of bad news, responsible for creating a technical SEO roadmap. For me, as an SEO, this can be considered a lost battle. The problem?

SEO

Search Engine Land

JULY 10, 2024

Google’s John Mueller touched on this specifically in this Office Hours Hangout from 2022, calling internal linking “super critical for SEO success.” Not only is this good SEO, but it’s also a sound accessibility practice. Mistake 3: Footer link spamming It’s a known fact in SEO that all links are not created equal.

SEO

Power Digital Marketing

JUNE 3, 2025

With a market flooded by both industry giants and up-and-coming brands, a strong SEO strategy is the key to cutting through the noise. What is SEO for Fashion Ecommerce? SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility on search engines like Google.

Fashion

Hubspot Marketing

AUGUST 20, 2024

HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). Turn blog posts into videos or video scripts. Turn podcasts or videos into blog articles. images, social posts, text messages, ads, and blog posts) or new content you upload to the tool.

User-Generated

Backlinko

JULY 15, 2025

One week, you write blog posts. They’re asking questions like “What is SEO software?” This can be anything from social media accounts and blogs to podcasts and videos. Competitor blogs are also a great source of topic inspiration. The next week, you film some YouTube videos.

Customer

Search Engine Land

SEPTEMBER 13, 2024

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. This is where SEO, CRO and UX work come into play. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders.

Retail

Orbit Media Studios

AUGUST 6, 2025

It’s variously called AIO, AEO, GEO or just SEO. Remember, this isn’t traditional SEO with short queries. Ignore blog posts and minor subpages unless requested otherwise. If you’re an SEO, set aside the idea of keywords for a moment. If conversion is about humans and SEO is about bots, AI sits somewhere in the middle.

PR

Hubspot Marketing

NOVEMBER 7, 2024

Since our product was built around inbound marketing, we focused on channels like content marketing and SEO, which attracted our target audience while simultaneously (and conveniently) showcasing the actual value of our own product. At HubSpot, for example, we built our distribution strategy alongside our product development.

Inbound Marketing

Backlinko

JULY 10, 2024

Cannibalized pages undermine your SEO efforts. We had two older articles on the same topic: the best free and paid SEO tools. The oldest article targeted “ SEO tools ” and featured an extensive (albeit overwhelming) list of options: The more recent article targeted “best free SEO tools.”

SEO

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. Tracking the right SEO KPIs. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes.

SEO

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. I can sense you rolling your eyes at me, but hear me out.

Customer Acquisition

Backlinko

JULY 10, 2025

An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. In this guide, I’ll break down a 4-stage process for conducting an ecommerce SEO audit. Think of it like a routine check-up for your online store.

eCommerce

Backlinko

APRIL 29, 2025

Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. For example, we segmented the fragrance category page into womens perfume discounts. The team identified and mapped transactional keywords to these money pages.

eCommerce

Animalz blog

APRIL 17, 2025

His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview experts, and handle distribution. But as a one-person growth team, Will couldn’t: Produce data-driven blog posts.

SEO

Vertical Response

JULY 21, 2025

Wondering how SEO engine optimization can help your website rank higher on search engines like Google? SEO involves improving various elements of your site to attract more visitors and boost conversions. A key pillar of digital marketing is search engine optimization (SEO). What is SEO Engine Optimization?

SEO

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They pitch and publish on other blogs. is one of the questions.

Marketers

Search Engine Land

SEPTEMBER 26, 2024

Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams.

Management

SocialPilot

OCTOBER 14, 2024

In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. Plus, responding to reviews regularly helps your SEO. They are the digital equivalent of personal recommendations , carrying significant weight in a consumer’s decision-making process.

Management

Backlinko

APRIL 7, 2025

For example, our SEO strategy guide dominates the search results. For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. But experienced writers are valuable across all blog niches , from beauty to travel.

User-Generated