Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. In the ever-evolving business and marketing landscape, understanding your customer journey map is more of a necessity than a luxury.

Customer Journey 130

Customer Journey SEO Customer Logistics 130

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. That digital component means libraries of great content are just waiting to be reused. My first in-person event was overwhelming.

Event Marketing 123

Event Marketing Customer Journey Content Marketing Management 123

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Table of Contents What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

eCommerce 84

eCommerce PR Real Estate SEO 84

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. Implications for Content Marketing For content marketers, this shift calls for a strategic reassessment.

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 86

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 86

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Digital Marketing 104

Digital Marketing Price Marketing Marketers 104

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. You need a clear roadmap instead of implementing hit-or-miss marketing tactics.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

DECEMBER 19, 2022

As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. How often do marketers publish content? You can conduct a website audit to assess your blog and web pages.

Education 128

Education Marketing Strategy Branding Marketing 128

Tiecas

MAY 17, 2024

An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. It’s a digital experience that converts visitors into leads and customers. Purchasing Personnel: Evaluating ROI, total cost of ownership, and long-term value.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Search Engine Land

SEPTEMBER 15, 2023

Understand client desires around ROI Determine what the client hopes to achieve in terms of return on investment (ROI) by using these tools. Competitor/landscape research: Look to competitors to determine how they are integrating AI technologies into their SEO and digital marketing processes.

Management 138

Management SEO Key Performance Indicator User-Generated 138

Scoop.it!

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough.

Key Performance Indicator 89

Key Performance Indicator Digital Marketing Analytics Customer loyalty 89

Set Up

APRIL 23, 2024

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. Sagepath Reply is a full-service digital experience agency with strategic, user experience, creative, and development capabilities focused on delivering solutions that drive conversion and ROI.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Some come with a higher investment, and others have a more impactful ROI (return on investment). Influencer marketing.

User-Generated 144

User-Generated Thought Leadership Content Marketing Advertising 144

Marketing Insider Group

DECEMBER 18, 2023

This isn’t just about throwing content into the digital universe and hoping for the best. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Why Zemanta? It is advertising for the modern internet.

Gen Z 91

Gen Z Millennials Advertising Advertisers 91

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. You know that content drives engagement.

User-Generated 107

User-Generated Analytics SEO Branding 107

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Search Engine Land

OCTOBER 4, 2023

Should the changes prove to be as substantial as claimed, digital marketers may need to reassess their campaign strategies accordingly. The company is hoping this will lead to more sales and a higher ROI – particularly on mobile. Get the daily newsletter search marketers rely on. Why we care. A new world. How it works.

Transform 125

Transform Shoppers User-Generated Retail 125

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven. Graphic source: Keap report.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. The term especially pertains to digital content, such as YouTube videos, TikToks, Reels, blogs, or social media posts. Let me explain. The answer is to have an influencer reach them for you.

Gen Z 108

Gen Z Influencer Marketing PR User-Generated 108

Many Chat

MARCH 28, 2023

They had a loyal fanbase on Instagram but didn’t know how to leverage it… Until they discovered Digital Marketing Bot’s viral Instagram competition method using Manychat. Claudia’s agency specializes in customer acquisition, engagement, conversions, and post-purchase support using omnichannel chat marketing funnels.

Customer Acquisition 101

Customer Acquisition User-Generated eCommerce Promotion 101

Neil Patel

NOVEMBER 1, 2021

In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Content creators create content for blogs and social media platforms. Content creators develop content marketing strategies. What Do Content Creators Do?

Promotion 139

Promotion Digital Marketing Influencer Marketing Fashion 139

Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. Prompt: Write blog on The Importance of Local SEO for Small Businesses. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area. I am trained with Search Engine Land content.

SEO 109

SEO User-Generated Education Digital Marketing 109

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. The first challenge we have to overcome is the belief that marketing is just about creating ads. Content Marketing is the about building measurable business growth.

Content Marketing 126

Content Marketing Marketing Marketers Advertising 126

Martech

NOVEMBER 10, 2023

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. Optimization for Better ROI. Bottom line. Driving User Adoption and Satisfaction.

Transform 111

Transform CMO Management Digital Marketing 111

Customers.ai

FEBRUARY 7, 2024

From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up. His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Want to navigate the ad world like a pro?

Transform 103

Transform eCommerce Non-Profit Advertising 103

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. Today, we will tell you about multilingual marketing – what it is, why it’s so important, and how to implement it properly. What is Multilingual Content Marketing? Luckily, multilanguage content marketing can help you change this.

Content Marketing 87

Content Marketing Marketing Marketers Global Marketing 87

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. Industry News and Trends: Stay up-to-date with the latest happenings in the digital world. Let’s dive in!

SEO 102

SEO Education Promotion User-Generated 102

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Committing to content marketing is a sound investment with much greater ROI than other tactics.

Content Marketing 126

Content Marketing SEO Advertising Advertisers 126

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. The challenge for marketers and brands is to meet their target audience where they are.

Shoppers 82

Shoppers Customer loyalty Advertising Advertisers 82