Marketing Insider Group

MAY 3, 2023

In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO. If you missed out on our discussion, you didn’t actually miss out. We also cautioned against ignoring the risks.

Content Marketing 107

Content Marketing Transform User-Generated SEO 107

Duct Tape Marketing

DECEMBER 6, 2023

Mastering Growth Momentum: Unveiling Your Agency’s True North written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch.

Transform 84

Transform Price Place Inbound Marketing 84

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?"

PR 123

PR Communications Price Management 123

Search Engine Land

OCTOBER 26, 2023

Not sure what the client needs help with? We’ve spent the better part of the year working on this at our agency, and the benefits have been clear – from audience growth to website traffic to actual leads. Encourage community discussions to further increase the value of your DIY content. Move a Google Map pin.

SEO 110

SEO Education User-Generated Entertainment 110

Adobe Experience Cloud Blog

OCTOBER 10, 2018

What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be able to differentiate my agency from the thousands of others clamoring for attention. An expert agency in one field is far more marketable than a jack-of-all-trades agency in no area.

Thought Leadership 131

Thought Leadership Communications Place Marketing Strategy 131

Buffer Marketing

JUNE 5, 2023

For the past four years, my team of six and I have collectively spent about 20 to 25 hours a week creating and curating free resources for small business owners that we share on our social channels , email newsletter , and blog. Other times, it’s a matter of nurturing the relationship until they do have funds down the line.

Price 90

Price Digital Marketing Promotion Customer 90

Neil Patel

NOVEMBER 1, 2021

In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. Content creators create content for blogs and social media platforms. How do the two roles differ from the perspective of a user or consumer?

Promotion 139

Promotion Digital Marketing Influencer Marketing Fashion 139

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

Buffer Marketing

MAY 18, 2023

Spoiler: it’s the invaluable team members at Craft Your Content , her editorial agency, who help bring her vision to life. It’s also the focus of her agency, Craft Your Content. Building connections and engaging in discussions have been key to my success.”

Energy 90

Energy Education Social Media Marketing Management 90

Neil Patel

OCTOBER 24, 2020

For instance, they must be willing to tell clients things they need to hear but may not want to – even if it means losing business. Ever ready to put their best foot forward, the expert should deeply care about helping their clients achieve their business objectives. Discuss campaign elements, especially priority points.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. For instance, let's say you are an influencer marketing agency. They don't have all the tools to brand themselves and foster relationships. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Customers.ai

JANUARY 8, 2024

Build Stronger Relationships with Target Audiences The era of cold, impersonal outreach is rapidly on its way out. The future lies in building stronger relationships with our target audience through personalized and tailored campaigns. According to Gartner , 77 out of 100 cold emails you send never get opened.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Search Engine Land

OCTOBER 7, 2022

If you haven’t built the types of relationships that can turn into links – this is where link-building services providers become incredibly valuable. Metrics like the primary niche they operate in, organic traffic, and DA (by Moz) are filters you can apply to find the right blogs, so there are no surprises after reviewing the report.

SEO 102

SEO Price Management Product 102

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Mari is coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Darren Rowse Darren runs 2 blogs that receive 5 million visitors per month.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

AUGUST 24, 2022

For Gabby Barnes , Social Media Manager at Casual Fridays agency, the best thing about her job is seeing social’s impact on her client’s goals. “As Gill says, “On the first of each month I generate reports for most of my clients. But forging and maintaining relationships with influencers and creators takes expertise.

Management 101

Management Copywriting User-Generated Communications 101

Sprout Social

DECEMBER 11, 2019

The relationship between brand and influencer, between influencer and social platforms and influencer and consumer continues to evolve. This is the type of relationship I don’t want—when the brand tries to manipulate the content I’m putting out there.” – Liz Adams, owner of Hello Adams Family Blog. That’s scary.

Influencer Marketing 98

Influencer Marketing Marketing Marketers Communications 98

SocialPilot

DECEMBER 6, 2023

Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in. But it doesn’t always have to be in person.

Branding 86

Branding Promotion Analytics Place 86

Bannerflow

MARCH 11, 2021

What will we be discussing in this guide to essential marketing skills? Relationship/communications skills. From being kings of content production, to perfecting client relationships and nailing your digital advertising skills, there’s lots to consider – and each business will have its own priorities. Email content.

Transform 98

Transform Marketing Marketers Advertising 98

Adobe Experience Cloud Blog

NOVEMBER 19, 2019

You’re proud of everything your marketing agency has achieved — and you should be. But have you considered that the most effective strategy to boost your agency’s billings might be partnering with another agency? Collaborating with other firms can make your agency stand out as a business that’s easy to work with.

Thought Leadership 49

Thought Leadership Communications Product Branding 49

Hubspot Marketing

DECEMBER 18, 2023

Better Open Rates, Click-Through Rates, and Sales "I was tasked to improve the open rates (OPR) and click-thru rates (CTR) of the emails my client was sending to their target audience," says Gabriel Gan, head of editorial for In Real Life Malaysia. The email list Fan worked with had around 250,000 active users.

Email Marketing 112

Email Marketing Health Marketing Marketers 112

Neil Patel

APRIL 21, 2021

With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. To locate the ideal influencer , you need to take it one step further and think about the types of topics, blogs, and twitter handles that your audience would follow.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Moz

FEBRUARY 14, 2021

While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies.

SEO 58

SEO Customer Journey Education Analytics 58

Sprout Social

FEBRUARY 17, 2022

Growing relationships with customers. Links (to blogs, product pages, etc.). Zapier: Blog promotion. Rather than waiting for them to find it on search, you can use an email marketing template to promote the blog posts you publish each week or month. It works because the goal is to drive more traffic to their blog.

Email Marketing 130

Email Marketing Marketing Marketers Direct Mail 130

Search Engine Land

DECEMBER 15, 2023

When we speak of AI “taking content,” we are actually discussing multiple distinct risks to us as individuals, the marketing campaigns that we run, and the work that we’ve created. A human has agency and free will. Why do we care about AI taking our content? Let’s define our terms. First, what can generative AI even take from us?

User-Generated 117

User-Generated SEO Thought Leadership Place 117

Marketing Insider Group

DECEMBER 14, 2021

Build a strong working relationship with writers by sending them lots of constructive review feedback. When it comes to your writing development, you need to create content that speaks to your customers’ pain points , needs, and desires to build a deeper relationship with them. Form healthy relationships between you and your writers.

Thought Leadership 97

Thought Leadership Education Communications Content Marketing 97

Buffer Marketing

OCTOBER 31, 2022

Additionally, it’s important to remember that these platforms are meant for building relationships – not just for making sales. For example, you could use Goodreads reviews to develop ideas for blog posts or Twitter threads for your indie publishing business. Are you using a vertical network in your marketing?

User-Generated 89

User-Generated Food Retail Promotion 89

Marketing Insider Group

SEPTEMBER 30, 2015

Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience. That’s because clients increasingly expect to work with writers who have their own well-respected professional persona or brand.

Content Marketing 94

Content Marketing Whitepaper Marketing Marketers 94

Marketing Insider Group

SEPTEMBER 25, 2020

Just imagine what you could achieve with a dedicated audience of high-value potential clients taking several hours to listen to what you have to say each week. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. Quick Takeaways.

Thought Leadership 81

Thought Leadership Whitepaper Finance Communications 81

Neil Patel

AUGUST 13, 2020

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. Agencies use their portfolio to show off their best work.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Adobe Experience Cloud Blog

JANUARY 18, 2017

It might require more than one or two SEO experts in a marketing team, which is why some brands are choosing to partner with a professional SEO agency. Hiring an SEO company or agency can be a daunting task. Many SEO agencies operate in one of two ways: They will offer only one facet of SEO (such as link-building).

SEO 123

SEO Thought Leadership User-Generated PR 123

Hubspot Marketing

MARCH 29, 2018

Write Guest Posts for Other Blogs. Write Guest Posts for Other Blogs. There are a few major advantages to guest posting for a well-established blog. You can benefit from connecting to that blog’s audience, and you can also start establishing yourself as a thought leader in your industry. Ways to Get Free Advertising.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Customers.ai

MARCH 2, 2022

The campaign featured Holly Becker, who runs the blog Decor8. The #1 DIY influencer marketing platform for marketers and agencies who manage their own influencer programs. Grin is known for its high-profile clients including MVMT, Ipsy, Urban Outfitters… just to name a few. This gets you headed in the right direction.

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Moz

DECEMBER 17, 2019

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment.

PR 67

PR Price SEO Branding 67

Sachs Marketing Group

MARCH 19, 2023

By leveraging the power of local SEO , you can drive more foot traffic and build a strong reputation within your community, fostering long-lasting relationships and loyal customers. Imagine having your business appear at the top of search results, attracting a steady stream of customers actively searching for your services. What is Local SEO?

SEO 52

SEO Real Estate Key Performance Indicator User-Generated 52

Content Marketing Institute

DECEMBER 21, 2018

And, luckily, his writing partner Tom is head of one of the most respected and successful content agencies in the world, Skyword. Most books about writing begin with a discussion of Joseph Campbell’s hero journey, a description of the underlying pattern behind most fables, published fiction, and movies. RogerCParker Click To Tweet.

Content Marketing 90

Content Marketing Non-Profit Marketing Marketers 90

Rock Content

OCTOBER 6, 2015

According to an ANA survey , agencies and their clients are less than satisfied with how the creative process works. Only 36% of agencies report satisfaction with the approval process. And when it comes to writing good briefs , only 27% of agencies report that their clients’ briefs are well done.

Communications 89

Communications Marketing Marketers 89

Duct Tape Marketing

NOVEMBER 9, 2022

They lacked a ability to do, they got goals, whether they worked with a marketing agency or with a coach or whatever. And in fact, the part of the challenge is that if you Google the term marketing strategy, you will find a list of blog posts that basically 15 tactics will be listed. Clare Price (08:27): , Exactly.

Real Estate 77

Real Estate Price Marketing Marketers 77