Search Engine Land

MARCH 1, 2024

By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam. Around 2022, Google started introducing a SERP feature, From sources across the web , which today appears to have replaced all previous list-based content summary SERP features.

Non-Profit 145

Non-Profit User-Generated SEO Analytics 145

Backlinko

MAY 8, 2024

Want to attract prospects and land more cases from search engines? Note: This doesn’t include clicks from Google Maps. These results come from a thoughtful law firm SEO strategy. Let’s start with the basics. But SEO takes time, so a consistent, long-term strategy will yield the best results.

Law 76

Law SEO PR User-Generated 76

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

AWeber

JANUARY 9, 2024

Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. That’s where email nurture campaigns step in. The best part? What is an email nurture marketing campaign?

Customer 91

Customer Copywriting Email Marketing User-Generated 91

Rock Content

JULY 31, 2023

In marketing, one of the concerns is the impact of AI on content production. Here at Rock Content, we’ve already discussed the risks and benefits of AI tools and their potential to make the daily life of marketers more efficient , without neglecting the creativity and adaptability inherent to the human mind.

Transform 93

Transform User-Generated Copywriting Communications 93

Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Ready to elevate your email game?

Email Marketing 91

Email Marketing Communications Law Transform 91

Hubspot Marketing

OCTOBER 31, 2023

If you want to get the best results, you’ll need to invest time in training the algorithm. However, with practice and clear instructions, you’ll be amazed by what they can accomplish. We found the top five marketing use cases you can explore (and prompts to use): 1. Think of ChatGPT like an intern.

User-Generated 116

User-Generated Education Market Research Customer 116

Neil Patel

MARCH 13, 2023

Most marketers believe it is because there is so much content for people to choose from. Check this out … The chart above shows blog post topics on the Neil Patel blog and clicks from email marketing. Notice a difference in why some have lower click rates from email blasts than others?

SEO 143

SEO Digital Marketing Email Marketing Marketing 143

Hubspot Marketing

SEPTEMBER 29, 2023

Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. Combine multiple email accounts.

Management 110

Management Price Place Product 110

AWeber

MARCH 15, 2022

When you first created your email sign up form, you probably spent most of your time writing the copy and fine-tuning the design. To help you make the most of your opt-in form — and all the other work you put into your email messages — we’ve rounded up 10 call to action best practices. Be compelling. Keep it brief.

eBook 125

eBook Place Digital Marketing Content Marketing 125

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. No need to shout.

Copywriting 140

Copywriting Real Estate User-Generated SEO 140

Rock Content

MARCH 17, 2023

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. In this blog post, we will explore : Download this post by entering your email below Do not worry, we do not spam. This includes an ability to keep SEO skills updated and in line with current best practices.

Finance 95

Finance Copywriting Digital Marketing SEO 95

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. It creates trust between the brand and their customers.

Customer 268

Customer Thought Leadership Communications Branding 268

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 93

Email Marketing Marketing Marketers Customer Acquisition 93

Rock Content

MAY 29, 2023

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You will spend hours writing the best text and the most striking subject. Send the email and…nothing happens. The fact is that even a well-written marketing email is no guarantee of conversion.

Email Marketing 84

Email Marketing User-Generated Communications Marketing 84

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. Who can benefit from AI copywriting? With good reason: AI can save you a ton of time and money.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. In five years, many companies will be creating AI marketing campaigns. Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results. Or do they?

Product 88

Product User-Generated eCommerce Marketing 88

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience. Tend to be pragmatic, practical.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Who doesn't!

eCommerce 122

eCommerce Marketing Strategy Social Media Marketing User-Generated 122

Scoop.it!

MARCH 7, 2024

You need to consider user intent, pain points, and motivation before mapping out strategic campaigns to nurture your customer from awareness to purchase. The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email.

Management 90

Management SEO Content Marketing Customer Marketing 90

Lynton Web

JANUARY 9, 2024

A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. This isn't a real customer but a fictional character that embodies the characteristics of your best potential customers. What is a Buyer Persona?

CRM 105

CRM Target Market Education Product 105

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation , both casting a profound impact on tracking and data collection practices. The only constant is change, right?

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. Those who know how to email an influencer can easily embrace the power of genuine connections. Sending cold emails sometimes feels overwhelming. Want to know them?

Influencer Marketing 89

Influencer Marketing Branding Communications Email Marketing 89

AWeber

JULY 26, 2022

Thank you pages are one of the biggest missed opportunities in digital marketing today. That’s a lot to ask of one page, but the best thank you page examples pull it off. By the end of this post, you’ll know everything you need to know so you can start getting way more results from your thank you pages.

Email Marketing 102

Email Marketing Place Customer Education 102

Hootsuite

OCTOBER 18, 2022

Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. But with so many options available, it can be overwhelming to try and figure out which apps are the best for your store. The 15 best Shopify apps for your ecommerce store. Best Shopify apps for customer support.

eCommerce 99

eCommerce Price Shoppers Shipping 99

Litmus

DECEMBER 22, 2021

Every email has a purpose. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Designing calls-to-action for email. Enter: calls-to-action (CTAs). Primary CTAs.

Email Marketing 129

Email Marketing Marketing Marketers Entertainment 129

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. And that makes for a smoother customer experience.

Customer 109

Customer Gen Z User-Generated Analytics 109

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

AWeber

MARCH 9, 2023

In fact, your current customers are 4X more likely to buy from you than new customers. And the more recently someone has thought about you, the more likely they are to open future emails and even buy something or recommend you to a friend. This type of value added content helps build loyal customers — the best kind!

Email Marketing 100

Email Marketing Promotion Food Management 100

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. You use tone of voice in marketing to express your brand’s personality through text. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. Your tone influences how people perceive your brand.

Real Estate 82

Real Estate SEO Communications Fashion 82

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Read on (or jump ahead!): There is a cost to getting BIMI set up. Is BIMI worth implementing?

Marketing 90

Marketing Marketers Email Marketing User-Generated 90

Hubspot Marketing

JANUARY 13, 2023

Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription) … instead of getting a random cold call from someone who purchased their contact information. Marketing Qualified Lead (MQL). Inbound lead generation offers a solution.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 117

Email Marketing Health Marketing Marketers 117

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 130

Content Marketing Copywriting Marketing Marketers 130

Search Engine Land

DECEMBER 27, 2023

By May, we heard the new Google would be “visual, snackable, personal and human” in a bid to win over younger searchers (who Google knows from internal data were using TikTok and Instagram for Search — see: Survey: 51% of Gen Z women prefer TikTok, not Google, for search ). Until at last, here we are, with no more year left to go!

SEO 139

SEO User-Generated Gen Z Analytics 139

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. Then SEO may not be your best course of action. Then SEO may not be your best course of action.

SEO 145

SEO User-Generated Energy Promotion 145