Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 121

Whitepaper eBook User-Generated Marketing 121

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Available resources. Target users.

Price 126

Price User-Generated Education eBook 126

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. However, your vendor could begin tailoring their solutions to a smaller market. Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency.

Whitepaper 86

Whitepaper New Technology Price Product 86

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Are hot tubs worth it?”

Marketing Strategy 111

Marketing Strategy Marketing Marketers Shipping 111

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai At a glance, today's AI content tools might seem pretty similar. In this blog post, we will go over the top 10 AI writers that are comparable to Jasper.ai Get tone suggestions.

Price 105

Price User-Generated SEO Copywriting 105

Hubspot Marketing

NOVEMBER 14, 2023

This is where brainstorming tools come in. By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. For example, I gave it a prompt to brainstorm ideas for a blog post about how to set up an e-commerce shop. Pricing: Free version available.

Price 98

Price User-Generated Marketing Marketers 98

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. Write down your answers to the following questions: Why do you want to start a food blog?

Food 94

Food Affiliate Marketing Promotion SEO 94

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Webflow’s vision of a WXP is built on a collection of technologies Visual site building tools.

Retail 84

Retail Customer Journey Management Customer 84

Search Engine Land

NOVEMBER 27, 2023

While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. If you sell gardening supplies, find out if your customers are into tools, indoor or outdoor gardening, and whether they prefer growing vegetables, flowers, or succulents. What did our product not solve?

SEO 126

SEO PR Law eBook 126

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 119

Influencer Marketing User-Generated Marketing Marketers 119

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Management 115

Management Communications Marketing Marketers 115

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. Because the last thing I need is a lawsuit because I just wanted to put an image on my blog,” said Robbert.

Law 103

Law User-Generated Promotion Branding 103

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently.

Transform 106

Transform User-Generated Marketing Marketers 106

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. But it is an incredibly useful tool that can simplify our lives in the content creation arena. They’re the pillars of any solid content marketing strategy.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

User-Generated 123

User-Generated Copywriting Marketing Automation Platform eBook 123

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. ChatGPT can simplify this process.

User-Generated 111

User-Generated Education Market Research Customer 111

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. 7 Essential AI Insights for Marketers in 2024 1.

Transform 97

Transform User-Generated Marketing Marketers 97

Hubspot Marketing

MAY 8, 2023

Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO?

SEO 120

SEO User-Generated Copywriting Health 120

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

Customer Journey 115

Customer Journey SEO Logistics Customer 115

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Once visitors click on the CTA, they're brought to a landing page where they fill out a form with their name, email address, and any other relevant information you've deemed important. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Content Assistant streamlines content creation for marketing and sales teams. This tool aims to make HubSpot’s software more interactive and user-friendly.

User-Generated 91

User-Generated CRM Marketing Marketers 91

Litmus

MARCH 6, 2024

Every email has a purpose. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? Why should they do it?

Email Marketing 113

Email Marketing Marketing Marketers Entertainment 113

Search Engine Land

FEBRUARY 20, 2024

Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Feed the transcript into ChatGPT and ask for some kind of blog content (as always, with ChatGPT, you’ll have to refine your queries to get what you want, then ruthlessly edit the results). Content close to a self-hosted video.

Real Estate 122

Real Estate SEO Branding Place 122

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks.

Finance 101

Finance Manufacturing Health Education 101

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Hubspot Marketing

MAY 16, 2023

This generative AI tool produces answers to almost any question it’s asked. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack.

Price 100

Price User-Generated CRM Copywriting 100

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. It’s not a fad.

Email Marketing 127

Email Marketing Marketing Marketers Marketing Plan 127

Search Engine Land

FEBRUARY 22, 2024

The updated version of Google Ads offers a range of new tools and capabilities to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Why we care.

Advertising 115

Advertising Advertisers Search Marketers Customer 115

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Edit marketing emails. Enroll contacts in sequences (beta).

User-Generated 82

User-Generated Law Management Communications 82

Search Engine Land

APRIL 26, 2024

The easiest one is to talk to your colleagues from the marketing department and see if they have this already. You can easily start with HubSpot’s Make My Persona tool. Dig deeper: Do personas REALLY matter in content marketing? Business email address Subscribe Processing. There are many ways to do this. See terms.

Product 107

Product SEO Gen Z Transform 107

Search Engine Land

FEBRUARY 23, 2024

To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. Embrace AI LinkedIn recommends trying new technologies for scalable targeting and ROI, highlighting its Predictive Audience tool. ” Get the daily newsletter search marketers rely on. .”

Finance 119

Finance Health CRM New Technology 119

Search Engine Land

MARCH 11, 2024

AI translation tools are becoming increasingly sophisticated, able to translate content quickly and accurately, ensuring your message resonates across borders. AI-powered tools can analyze keywords, trends and user intent to optimize content for search engines effectively. Get the daily newsletter search marketers rely on.

Management 119

Management User-Generated Analytics SEO 119

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Transform 95

Transform Education Marketing Marketers 95

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 72

Advertising Advertisers PR Millennials 72