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How to Develop Your Brand’s Tone of Voice (Examples + Template)

Backlinko

Brand tone of voice helps distinguish you from your competitors. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. Contrast this tone with The SEO Rant! , s brand tone conveys unfiltered passion.

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How to create editorial guidelines that are useful + template

Welcome Software

Here I'll take you through the process we used to create new editorial guidelines; things that worked well and tackle some of the challenges that come with any good multi - stakeholder project, share some examples and leave you with a template you can use to set your own content standards. I head up the content team here at Optimizely.

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A marketer’s guide to AI: Working with text generators

Martech

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

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How to Create an Editorial Style Guide

Neil Patel

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. This article will walk you through the basics of an editorial style guide.

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Writing a blog post without an outline is like going on a road trip without a map. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. Well, we’ve been around the block a few times.

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Creating Your Brand Voice: A Complete Guide

Hubspot Marketing

Brand voices will make each company recognizable in a world full of different streams of information. A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice. What is a brand voice? Creating a Brand Voice.

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How to Train Your ChatGPT — A Marketer’s Guide

Hubspot Marketing

The program doesn’t know your voice and is trying to learn what you want. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs.