Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. How can AI be used in SEO? It can also: Help analyze data, find patterns and spot trends.

SEO 109

SEO Energy Law User-Generated 109

SMA Marketing

APRIL 18, 2024

In the past, potential clients seeking legal representation relied on phone books and word-of-mouth referrals. Imagine a potential client facing a legal challenge. This is where a robust digital marketing strategy becomes critical for lawyers. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Digital Marketing 105

Digital Marketing Price Marketing Marketers 105

Jeff Bullas

FEBRUARY 6, 2023

From analyzing the demographics of your followers to creating high-quality visual content to strategizing how to get more growth , you have a lot to keep up with. With so many tasks on your plate, you need to work as efficiently as possible, saving time while getting the best results for your clients.

User-Generated 305

User-Generated Management Price Place 305

Search Engine Land

NOVEMBER 21, 2022

With just a few strategic pieces in place, content marketing can work outrageously well. Businesses that blog generate 67% more leads than businesses that don’t blog. The problem is, how do you put those necessary pieces for results in motion? Content marketing strategy is notoriously complex for the uninitiated.

Content Marketing 98

Content Marketing Marketing Marketers Marketing Ethics 98

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. And how much will it cost? But where do you start? Let’s dive in. Table of Contents What do SEO services do?

Price 116

Price SEO eBook Succession Management 116

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it.

Content Marketing 122

Content Marketing Inbound Marketing Marketing Marketers 122

Martech

APRIL 4, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. How will these changes affect agencies? “I This means smaller organizations can in-house tasks they might have previously depended on agencies to execute.

User-Generated 110

User-Generated Communications Management Analytics 110

Search Engine Land

JUNE 8, 2023

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. The central myth peddled by SEO gurus is that people convert through blogs.

SEO 98

SEO Price Place Branding 98

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. Whether your clients are small businesses or large enterprises, this guide will unveil the best approaches to pricing your services.

Management 52

Management Price Social Media Marketing Advertising 52

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. What does this mean for marketing agencies?

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Search Engine Land

APRIL 5, 2024

However, after reading this, you will have a much better idea of how to deliver great SEO audits, regardless of whether you are working in-house, in an agency or as a consultant. Here’s a practical example from my SEO consulting: A client lost several times due to Google algorithm updates. There are enough of those already.

SEO 99

SEO Place Communications Education 99

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. When I was working at the B2B agency, I can’t tell you how many clients I had who wanted to shift budgets away from Google ads and focus on LinkedIn ABM campaigns. I mentioned earlier I had clients asking to transition budget to LinkedIn.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing 73

Inbound Marketing PR Manufacturing Marketing 73

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

AUGUST 25, 2023

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click ( PPC ) marketing. While you can find much of that information online for free, it’s often a complicated mess. So how do you master client relationships, you ask?

Analytics 93

Analytics eCommerce Management Advertising 93

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). Summarize survey data Last week I was doing a one-on-one coaching call with the head of a creative agency.

Customer Acquisition 143

Customer Acquisition User-Generated Marketing Marketers 143

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. They usually have a dedicated creative team or agency creating their ads. See terms.

Marketing 104

Marketing Marketers eCommerce SEO 104

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Meet our Co-Founders: Neil Patel and Mike Kamo.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.

SEO 59

SEO Whitepaper B2C Transform 59

Buffer Marketing

APRIL 8, 2024

There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work.    I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked me out of my Facebook account.

Education 105

Education Advertising Advertisers Branding 105

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency?

Product Marketing 66

Product Marketing Product Transform CMO 66

Buffer Marketing

AUGUST 16, 2023

So, how could these startups scale while others struggled to find their footing? As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse?

Transform 78

Transform PR Key Performance Indicator Thought Leadership 78

Exposure Ninja

NOVEMBER 13, 2023

You were getting a decent amount of leads but your marketing strategy isn’t getting you the payoff it used to. You’re working with a marketing agency but you’re not totally sure what they’re doing and whatever it is doesn’t seem to be getting you leads You’ve been losing more leads to competitors.

Law 52

Law User-Generated Digital Marketing SEO 52

Hubspot Marketing

JULY 15, 2022

Let's dive into the key benefits and drawbacks of hiring an agency, explore how to make the right decision for your business, and cover five PR tasks you can manage in-house. Just as importantly, they give you a clear picture of what you need from an agency. Your in-house team only has one client: you.

PR 123

PR Management Communications Promotion 123

Martech

JULY 27, 2023

As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand. Q: Your starting point was some distance from marketing technology, correct? Q: An MBA with a specialization in marketing.

CRM 87

CRM PR Marketing Automation Platform Customer Journey 87

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. A person who looks it up is in the market to spend money. For instance, at the moment, our agency wants revenue. Conduct user interviews or ask your sales team to record calls with clients.

SEO 113

SEO User-Generated Promotion Email Marketing 113

Neil Patel

JUNE 7, 2021

During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic. But what’s beautiful is that I have an ad agency. And because we have hundreds of clients all over the globe in all different industries, I am able to see trends very quickly. But first…. My traffic dropped.

SEO 145

SEO User-Generated Social Media Marketing Customer 145

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Content Marketing 145

Content Marketing PR Marketing Marketers 145

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. But how exactly does fresh content impact your SEO ? And more importantly, how can you streamline your content creation process to ensure a consistent flow of fresh content?

SEO 94

SEO Non-Profit User-Generated Content Marketing 94

Search Engine Land

NOVEMBER 21, 2023

How much of that traffic is actually converting? Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. OK, celebration time is over. SUBSCRIBE See terms.

Real Estate 132

Real Estate SEO Education Analytics 132

Search Engine Land

OCTOBER 16, 2023

Some webmasters avoid it, others give it a go internally with varying levels of success, and many choose to hire an outside agency to “take care of it,” hoping for the best. Avoiding guest blogging for link acquisition. Did you know guest blog posts as a link-building tactic are against Google’s guidelines? Let’s start here.

Non-Profit 120

Non-Profit Transform SEO PR 120

Orbit Media Studios

FEBRUARY 28, 2024

It is a list of 20 questions, based on our experience on the agency side, combining 25 years of experience providing web design services and 1000+ meetings with clients and prospects. You want to see how they think. How can you quickly get a sense for their skills, capabilities and style? How to choose the right partner?

User-Generated 90

User-Generated Analytics SEO Communications 90

Lynton Web

NOVEMBER 3, 2023

How do you want to portray your business to your target audience? In this blog, we’ll discuss what brand strategy is, why you need one, and how a marketing partner can help you put all the pieces together. How do you want to present your brand to your audience? How can you do it better? What are your goals?

Branding 59

Branding Market Research Target Market Product 59

Search Engine Land

NOVEMBER 20, 2023

While the fee you will pay an SEO consultant or agency is part of the cost to do SEO, getting results also requires a contribution in time and effort from the business. You pay a consultant or agency $$$ per month, and they wave their magic SEO wand and shout “Optimizara” and – Bibbidi-Bobbidi-Boo! – Manpower is the time you provide.

SEO 111

SEO Customer Acquisition Communications User-Generated 111

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Once you know that you’d like to work with a social media agency, the next step is, of course, figuring out how to choose the right one.

Real Estate 145

Real Estate Communications Advertising Advertisers 145

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144