Hubspot Marketing

JANUARY 19, 2024

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." However, the reality is that though I am a content creator, I'm not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same.

Gen Z 104

Gen Z Influencer Marketing PR User-Generated 104

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

Influencer Marketing 129

Influencer Marketing Entertainment Marketing Marketers 129

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Bolus says.

Influencer Marketing 118

Influencer Marketing User-Generated Marketing Marketers 118

Hubspot Marketing

MARCH 19, 2024

In this quick video, its founder and CEO, Kat Norton, demonstrates her credibility as an Excel coach by showing viewers how to convert a list of names in all caps to proper text. We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it.   I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!) Boost traffic: Many bloggers find attracting new visitors to their sites challenging.

Thought Leadership 104

Thought Leadership Inbound Marketing Promotion User-Generated 104

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. As per the latest reports, Instagram has the highest number of influencers, and 80.8% of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Influencer Marketing 92

Influencer Marketing Fashion Marketing Marketers 92

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 88

Influencer Marketing Transform Marketing Marketers 88

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Tailor your strategy accordingly.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves.

Branding 111

Branding Transform Health Analytics 111

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Digital PR for SEO is not just links and brand mentions alone. But SEO has evolved.

PR 114

PR SEO Customer Journey Thought Leadership 114

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 108

Influencer Marketing Transform Marketing Marketers 108

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 75

Influencer Marketing Transform Marketing Marketers 75

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract? But it shouldn’t end there.

Law 95

Law Influencer Marketing Transform Promotion 95

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 82

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 82

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions?

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. However, there are several misconceptions about how this goldmine can be leveraged. For starters, you need to find a perfect influencer and get in touch with them. Those who know how to email an influencer can easily embrace the power of genuine connections.

Influencer Marketing 90

Influencer Marketing Branding Communications Email Marketing 90

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. give advice in the same niche, but Backlinko’s brand tone conveys precise guidance , and The SEO Rant!

Real Estate 81

Real Estate SEO Communications Fashion 81

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable. billion by 2028.

Influencer Marketing 89

Influencer Marketing User-Generated Education CRM 89

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Stelzner He is the founder of the Social Media Examiner blog. They have paved the way for the novices by sharing their knowledge and experiences at large. Are you ready?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Branding 112

Branding Transform User-Generated Communications 112

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. How do the two roles differ from the perspective of a user or consumer? Influencers can also create such content, but they’re better known for their connection to their audience (i.e.,

Promotion 139

Promotion Digital Marketing Influencer Marketing Fashion 139

Buffer Marketing

APRIL 10, 2024

Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Fast-forward a decade, and the landscape of creator monetization has changed completely.

Affiliate Marketing 94

Affiliate Marketing Non-Profit Finance Promotion 94

Buffer Marketing

FEBRUARY 5, 2024

Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases and link clicks.  Chances are, you’ve copied a link and shared it in your group chat a thousand and one times.

Analytics 97

Analytics User-Generated Digital Marketing Communications 97

Search Engine Land

APRIL 8, 2024

After that, how you can improve prompts to get even better answers from me. Broken Link Building: Find broken links on relevant websites and offer your own content as a replacement. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. Here’s something somebody asked me!

Finance 102

Finance Manufacturing Health Education 102

Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. And because it’s rooted in entertainment, brand discovery is easier and more fun. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover.

SEO 110

SEO Gen Z User-Generated Entertainment 110

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. What is your current brand perception?

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales.

Influencer Marketing 87

Influencer Marketing Non-Profit Communications Price 87

Neil Patel

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. Influencers yield a lot of power. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 81

Influencer Marketing Gen Z Marketing Marketers 81

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing. billion toward influencer marketing efforts.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Search Engine Land

MAY 10, 2023

It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more. The trick is knowing how to use it and for what tasks. Here are six ways how.

Copywriting 116

Copywriting Marketing Marketers eCommerce 116

Hubspot Marketing

DECEMBER 26, 2023

Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. As a content creator, I've found the most common question other creators in my circle ask is, "How do I collaborate with brands?"

Gen Z 94

Gen Z Branding Promotion Advertising 94

Search Engine Land

DECEMBER 5, 2023

This is because not all users will be familiar with your brand. Google needs additional information to help decide if you’re a strong “challenger” brand choice to serve. Otherwise, the SERPs would just be major household brands and pay-to-play listing websites. Creating a new text field that you can edit via the CMS.

eCommerce 117

eCommerce User-Generated Fashion Retail 117

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. So where exactly can you find the hashtag analytics you need to do all of that? You’ve come to the right place to find out. What are hashtag analytics? Clear data.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Topics covered in SaaS content are often technical. Quick Takeaways.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. First things first, though.

Branding 98

Branding Price Analytics Social Media Marketing 98