Martech

NOVEMBER 5, 2021

The first part of this two part article considered reasons a business might move from decentralized, rapid response marketing to a more mature centralized (or hybrid) model. Unfortunately, many marketing execs stumble here, insisting on having all the positive benefits of a model with none of the downsides. People: Deep vs broad.

Marketers

Marketing Insider Group

JUNE 15, 2020

Scott has published the chiefmartec.com blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair) a major industry event with both East and West Coast venues. The Marketing Technology Landscape Scott and his team publish annually has tracked the rapid growth of MarTech.

Transform

Hubspot Marketing

MARCH 19, 2024

We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers. What challenges are they facing? And, what are their plans and expectations for 2024 and beyond? Moreover, it offers the highest ROI of any other content format. Make it easy to buy from you online.

Thought Leadership

Scoop.it!

JANUARY 10, 2023

Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph.

Energy

Hubspot Marketing

JANUARY 4, 2021

While there is significant diversity of ideas and visions presented below, I love the common theme of how we're working toward a better future together, which is why my prediction is this: Marketing in 2021 will be more empathetic than ever. We are humans, serving humans. Virtual Events. Imagine a virtual event running 24/7.".

Market Trends

Hubspot Marketing

OCTOBER 30, 2022

We also found that 20% of marketers have already pivoted due to the potential recession. If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50.

Global Marketing

Marketing Insider Group

DECEMBER 3, 2019

But the proof is in the figures – it works. Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information. And all of this must somehow be tied back into making sales. But when they succeed, the results can be impressive.

Content Marketing

Marketing Insider Group

JULY 6, 2020

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. The Kanban board is a visual tool representing your process and the work items that pass through your workflow. Kanban Board 101. In Progress.

Marketers

Unbounce

APRIL 23, 2019

There are millions of free resources out there already competing for attention. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." This s**t works, until it doesn't. Here’s how the tool works: you start out by entering a keyword or website URL that you’re interested in analyzing.

Direct Mail

Hubspot Marketing

MARCH 22, 2022

But, before we dive deeper, here are some definitions you'll want to remember (and links to more context, courtesy of the HubSpot Blogs and our partners at The Hustle): Metaverse Terms to Know. But, our web-based lifestyle wasn't perfect. While you could see and talk to people, interactions still felt distant and impersonal.

Real Estate

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. See how that works?

Customer

Hootsuite

NOVEMBER 27, 2019

Roughly 80% of accounts follow a business on Instagram, which is already a pretty good sign of intent that marketers can tap. Social media leads are potential customers who express interest in your company and provide information that marketers can use to follow up with. If you’re not collecting leads on Instagram, you’re missing out.

Real Estate

Businesses Grow

FEBRUARY 6, 2023

Here we go … 1. This saved me several hours of work! Fast market analysis I was doing another consulting call with a company that works with boutique fitness salons. Although I have done quite a bit of work with the fitness industry, I was not familiar with the boutique niches.

Customer Acquisition

Buffer Marketing

DECEMBER 5, 2023

In this article, I’ll first answer some of the most common questions related to content repurposing to help you make it a non-negotiable part of your working process. For example, you distill high-performing old blog posts into Instagram carousel posts. I was always surprised at how different yet familiar the sandwich tasted.

eBook

Adobe Experience Cloud Blog

JANUARY 6, 2014

Here they are: 1. This has also given rise to hybrid marketing attributes, which are shared by the growth hacker or data scientist. Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Marketing Automation 101 by Jon Miller, Marketo. #1

Thought Leadership

Hubspot Marketing

JANUARY 6, 2023

If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same coworkers (give or take a vacation or two , of course). Therefore, if it isn’t already your top priority, being a great coworker definitely should be. Hubspot has been named #1 for happiest employees and #2 for best place to work.)

Management

Hubspot Marketing

MAY 16, 2022

Their reaction doesn't mean they aren't also hesitant, nervous, or unsure of the future. Here, we'll dive into why workforce resiliency is one of the strongest predictors of long-term employee satisfaction and retention. To understand the importance of resilience in the workplace, let's start with an example.

Health

Neil Patel

JANUARY 21, 2021

While Google used to share major update announcements, the exact inner workings of the algorithm are still unknown. Anyone could hack their way to the top without putting in the work. Anyone could hack their way to the top without putting in the work. Top Google rankings are a pinnacle of online business success.

SEO

Hubspot Marketing

OCTOBER 24, 2022

Below, let's explore the global issues marketing leaders believe they'll struggle with in 2023, according to new HubSpot Blog data from 500+ marketing executives. Coming Soon: Act Like a Leader, Think Like a Leader [Click Here to Add to Google Calendar]. Maybe you're struggling to keep up with the latest trends.

Law

Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. For me that is ITSMA , a confluence of all three.

Thought Leadership

Search Engine Land

NOVEMBER 21, 2023

Recent groundbreaking research by Bing (with some purported commercial implementation already) and a sharp uptick in closely related information retrieval research by others, indicates some big shake-ups are coming. Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades.

User-Generated

Duct Tape Marketing

DECEMBER 29, 2021

In a lot of ways, I think the real service posts like this perform is to put a name on things that people are already starting to feel. I don’t claim to have special knowledge about the future, I view things through a lens informed by the thousands of conversations I have with business owners and influencers alike. Like this show?

Marketers

AWeber

AUGUST 22, 2023

eBooks, webinars, blog posts, videos, social media threads. After all, it seems like everyone has an active blog. The issue isn’t how relevant your content writing can be in a world full of blogs, landing pages, emails, and eBooks. It works like a full-time writing assistant, only without the full-time prices.

Price

Buffer Marketing

JULY 11, 2023

I want to share more about my journey of building a creator business while working full-time. Here are what I did to achieve growth and monetization in the first five months. This is why I  launched a blog as my content headquarters. The odds were stacked against me as I lacked time or funds.

Affiliate Marketing

Bannerflow

MARCH 23, 2020

In this blog, we explore how combining in-house with the best technology, such as a creative management platform (CMP) , saves brands time, money, and resources by: Cutting costs that frees up budget for impactful creativity. Enabling remote working via a single platform. Making workflows more efficient.

Transform

Content Marketing Institute

DECEMBER 21, 2018

Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Click To Tweet.

Content Marketing

Duct Tape Marketing

MARCH 31, 2022

We dive into the strategies that work, what the future of podcasting looks like, and all things pre and post-show production. More About The Duct Tape Marketing Consultant Network: Learn more here. The Simple Guide To Podcasting written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Alex Sanfilippo.

Shipping

Chief Martec

FEBRUARY 14, 2023

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. While there were certainly people already working at the intersection of IT and marketing, they were few and far between. It sounded like an oxymoron.

Law

Moz

MAY 12, 2019

They also put SEO practitioners at risk of being left behind, since too many of us refuse to explore – let alone embrace – technologies such as Progressive Web Apps (PWAs), modern JavaScript frameworks, and other such advancements which are increasingly being seen as the future of the web. In this article, I’ll be taking a fresh look at PWAs.

SEO

Lusha

NOVEMBER 11, 2024

It comes with its own set of challenges: Longer sales cycles Higher customer turnover Need to show value constantly If you’re having trouble finding leads, closing deals, or proving how well your sales efforts work, you’re not alone. The Software-as-a-Service (SaaS) industry is growing fast. What Makes SaaS Sales Different?

CRM

Exposure Ninja

OCTOBER 17, 2023

Simply, a “lead” is anyone who has the potential to become a future client for your business. Imagine you own a company that sells baby stroller scooter hybrids. Horace Cope, who signed up for a newsletter on your latest blogs. Lead isn’t even magnetic. We’re not on about lead magnets in the literal sense, though.

Whitepaper

Duct Tape Marketing

FEBRUARY 27, 2019

Transcript of Questioning Best Practices to Do Great Work written by John Jantsch read more at Duct Tape Marketing. We’re going to talk about breaking the wheel, questioning best practices so that you can do your best work. It’s good to be here. You look at a lot of blogs. Back to Podcast. Transcript.

Manufacturing

Moz

MARCH 14, 2021

You will need a Google account to use Google’s products and can create one here , if you don’t already have one. Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. What is GMB eligibility?

SEO

Bannerflow

MARCH 23, 2020

In this blog, we explore how combining in-house with the best technology, such as a creative management platform (CMP) , saves brands time, money, and resources by: Cutting costs that frees up budget for impactful creativity. Enabling remote working via a single platform. Making workflows more efficient.

Transform

Litmus

OCTOBER 29, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. I worked for an in-house agency for quite a while, over 10 years. And I said, “In order to be really versed in anything, I really want to get my hands in the work.”

Retail

Buffer Marketing

DECEMBER 5, 2023

In this article, I’ll first answer some of the most common questions related to content repurposing to help you make it a non-negotiable part of your working process. For example, you distill high-performing old blog posts into Instagram carousel posts. I was always surprised at how different yet familiar the sandwich tasted.

eBook

Bannerflow

MARCH 23, 2020

In this blog, we explore how combining in-house with the best technology, such as a creative management platform (CMP) , saves brands time, money, and resources by: Cutting costs that frees up budget for impactful creativity. Enabling remote working via a single platform. Making workflows more efficient.

Transform