Hubspot Marketing

JULY 16, 2024

So, how can you make sure you apply each keyword to the right landing page or blog post? Image Source As you can see, ChatGPT can give you a quick, high-level understanding of what types of phrases are bringing in organic traffic. Please suggest three topic ideas for a blog post we could write.”. Suggest content clusters.

SEO

Hootsuite

OCTOBER 22, 2024

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. What is employee advocacy? The results? Not too shabby!

PR

Backlinko

NOVEMBER 29, 2024

You track metrics like traffic, rankings, and user behavior to figure out what’s working. It’s a major reason we were able to grow the site to 645K organic sessions per month. Metrics that matter to them include organic traffic growth, content performance, conversions, and top traffic sources. And what’s not.

Analytics

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? I know, what a sweet summer child I was!)

eCommerce

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Increased visibility. Think about it. Being the first ones to do it.

Marketing Strategy

Backlinko

JANUARY 6, 2025

Complete Beginners Guide What Makes Storytelling CRUCIAL When you nail your brand’s narrative, you create compelling organic content. Optimize Search Marketing (Paid and Organic) Every day, billions of people tell Google exactly what they want to buy. Capturing this traffic isn’t cheap or easybut its steady.

eCommerce

Backlinko

JULY 10, 2024

Keyword cannibalization can negatively impact your website’s organic search performance. And saw a 466% increase in clicks year over year. Don’t lose that precious real estate on organic search. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues.

SEO

Sprout Social

APRIL 8, 2025

Drive website traffic Pinterest enables you to add links to your Pins, making it easier to drive website traffic. Whether its your blog, a product page or a booking form, you can tell users exactly where you want them to go next. Close more sales Learning how to sell on Pinterest could increase your revenue.

Shoppers

Hubspot Marketing

JULY 22, 2024

Let’s talk about one of my favorite examples: recipe blogs. Lower Web Traffic As AI-generated answers start popping up on search engines, websites have seen lower levels of web traffic overall. Top-ranked websites have seen traffic dips as significant as 10%. A change in traffic source. A bot can’t do that.

User-Generated

Backlinko

MAY 14, 2025

We use it to map planned content, track production costs, and project traffic and revenue gains. Plus, a spreadsheet to project SEO traffic in minutes, right now. Follow along step by step as we break down each method, or just punch in your GSC data and start forecasting right away. Pivot when content underperforms.

SEO

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. How often should you update content?

SEO

Orbit Media Studios

OCTOBER 30, 2024

Disruption : Google’s ‘AI overview’ reduces organic traffic to websites. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. Those ‘SERP features’ have proliferated for 10+ years. Google doesn’t benefit when they send free traffic to websites.

SEO

Backlinko

DECEMBER 29, 2024

organic visits to their website each month. Traffic that would cost an estimated $44.7K Plumbing SEO is a set of practices that increase a plumbing companys websites visibility in search engines like Google. SEO increases your chances of showing up in these searches, helping you get more ready-to-hire leads. every month.

SEO

Hubspot Marketing

OCTOBER 21, 2024

It keeps businesses organized and focused on their goals. Let’s break down the steps I took, how the plans turned out, and how you can replicate them. Below, I’ll break down my process into specific steps and share my thoughts on how they did, along with some tips I learned along the way. Why use AI to create a marketing plan?

Marketing Plan

Vertical Response

JULY 29, 2024

This guide will walk you through 7 simple steps to set goals, reach your audience, and measure your results. For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Need a clear way to plan for a marketing campaign?

Key Performance Indicator

Backlinko

JULY 19, 2024

16K of these rank in the top 10 positions. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Tracking Tags Organize your keywords with tags to track performance metrics for specific keyword groups. Like blog categories or specific groups of products.

SEO

Backlinko

DECEMBER 5, 2024

In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location. Like on this results page for “pet shop near me”: The top-ranking organic listing is Pet Supermarket.

Search Marketers

Hubspot Marketing

MAY 7, 2025

From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Hubspot Marketing

JULY 22, 2024

Business Summary In a marketing plan, your business summary is exactly what it sounds like: a summary of the organization. For example, a broad goal might be something like, "Increase my Facebook following." But a SMART-ified version of this goal could be, "Increase my Facebook following by 30% by June." See the difference?

Marketing Plan

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Use relevant hashtags 9.

Social Media Marketing

Backlinko

NOVEMBER 1, 2024

They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Local SEO is a branch of SEO that focuses on increasing your business’s local search visibility so you can attract more customers in your area. star rating (from 838 reviews).

SEO

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. Aside from a logical framework, cornerstone content also gave me a tried and tested method to increase search engine visibility for my clients. Increase search engine visibility. Interest piqued?

SEO

Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Outsourcing content writing to a blog writing agency gives you access to a team of professional writers, editors, and strategists who specialize in creating impactful content. Why Consider Outsourcing Content Writing?

Thought Leadership

Backlinko

JANUARY 23, 2025

In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Just proven strategies you can use to increase organic traffic and bookings.

SEO

Backlinko

FEBRUARY 7, 2025

The team used these insights to create battlecards, increasing the win rate by 35%. Data Collecting relevant, targeted data is the first step in CI research. We saw an increase in our new customer acquisition rate. This can help you confidently choose the right next steps for your business.

Price

Vertical Response

JULY 14, 2024

Learn how to drive organic traffic to your website with these proven steps. Get ready to boost your traffic naturally! Conduct thorough keyword research and focus on long-tail keywords to drive targeted organic traffic with less competition. Want to get more visitors without paying for ads?

SEO

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. Blog posts can be turned into videos or social media posts, and podcasts can be transcribed into guides. This article?

Tentpole

Backlinko

OCTOBER 21, 2024

Here’s who I talked to: Name Role Website Niche Monthly Traffic Caroline Gilbert Director of Content Angi Home Services 6.4M Note: Monthly traffic estimates are from Semrush’s Domain Overview tool. As a general guideline, we aim for 10-40% information gain at Backlinko. monthly organic visits $330.0K

SEO

Backlinko

DECEMBER 23, 2024

Specifically, you want to appear in the local pack (also called the map pack): In this guide, you’ll learn all about SEO for contractors, including: How SEO can help you attract more leads A four-step plan for getting started Ways to measure your results Reasons you might consider hiring a pro Lets dive in. Just look at Downtown Air.

SEO

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing? Why it works: Clear messaging that anticipates user questions builds trust, reduces decision fatigue, and encourages next steps.

Customer Acquisition

Backlinko

JANUARY 23, 2025

Now that you’ve seen what real estate SEO can do for your business, let’s start with the most important first step: Conducting a quick technical audit to see if Google can actually find your website. Step 1: Make Sure Google Can Find Your Property Listings The best way to check if Google knows your site exists?

Real Estate

Hootsuite

JANUARY 10, 2025

Facebook engagement matters because it can help extend organic reach. How to increase Facebook engagement: 24 tips that work 1. Check out our step-by-step instructions on how to use social media for A/B testing. Engagement helps boost your News Feed placement based on the Facebook algorithm.

Entertainment

Backlinko

JUNE 12, 2025

You lost half your Google traffic. Welcome to the invisible influence of LLMs, where your visibility goes up even when traffic goes down. New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. What’s going on? The good news?

SEO

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Are you aiming for product education, brand awareness, or driving traffic? There are two areas I recommend you focus on.

Video Marketing

Martech

APRIL 10, 2025

Tailwind Purpose: Content circulation and traffic generation on Pinterest. But Pinterest is the blogging world’s dirty little secret one of the leading traffic sources behind Google. If you have a blog and aren’t using Pinterest, you’re missing out in a major way. Processing. See terms.

Content Marketing

Marketing Insider Group

APRIL 1, 2025

Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. billion people, read blog posts. Understanding Your Audience The foundation of choosing engaging blog topics starts with understanding your target audience.

SEO

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. on your content.

Key Performance Indicator