Hootsuite

JULY 4, 2022

This blog post wouldn’t be very helpful if we left it at that though, would it? Pay attention to who’s active in your industry or verticals and check to see if your competitors are there. TikTok isn’t like other platforms—you won’t succeed by being overtly sales-forward or corporate-sounding. But that’s not all.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Many Chat

APRIL 18, 2022

Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. That being said, Instagram marketing takes time, patience, and creativity. Diversify your marketing strategy. Why do businesses use Instagram?

User-Generated 98

User-Generated Fashion Food eCommerce 98

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. Each piece of your content marketing works to reinforce this message, as well.

Marketing Strategy 117

Marketing Strategy Content Marketing Marketing Marketers 117

Moz

JANUARY 30, 2020

Today we are talking about SEO in 2020. To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things. There have been some conversations in the industry lately about alt text and things of that nature.

SEO 74

SEO Influencer Marketing Place Analytics 74

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Bannerflow

APRIL 27, 2020

It’s easy to see why there’s been talk of the industry being in crisis. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Consent means putting the customer front and centre, then building your marketing experience around them and their wants.

Advertising 89

Advertising Advertisers Gen Z Place 89

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. We Live in a Digital Marketplace.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 128

Analytics Marketing Marketers Transform 128

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. You can read through the blog post on how to use my templates. Therefore, the answer is YES.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. What’s the goal of content marketing, anyway? See how that works?

Analytics 139

Analytics Copywriting Energy SEO 139

Moz

JULY 14, 2020

Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. Sarah Bird — Welcome & State of the Industry. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry. 5 Timely Trends for 2020: 1.

PR 59

PR Thought Leadership SEO Customer Journey 59

Moz

JULY 14, 2020

Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. Sarah Bird — Welcome & State of the Industry. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry. 5 Timely Trends for 2020: 1.

PR 58

PR Thought Leadership SEO Customer Journey 58

Moz

JULY 14, 2020

Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. Sarah Bird — Welcome & State of the Industry. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry. 5 Timely Trends for 2020: 1.

PR 58

PR Thought Leadership SEO Customer Journey 58

Bannerflow

APRIL 27, 2020

It’s easy to see why there’s been talk of the industry being in crisis. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Consent means putting the customer front and centre, then building your marketing experience around them and their wants.

Advertising 52

Advertising Advertisers Gen Z Place 52

Econsultancy

DECEMBER 6, 2021

Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter. In 2021, TikTok has grown at a much faster rate than its closest rivals, even though it was banned in one of its largest markets – India – partway through the previous year.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Duct Tape Marketing

DECEMBER 17, 2020

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch . In this episode of the Duct Tape Marketing Podcast , I do my annual wrap up of 2020 in a way that predicts what is coming next year! This blog post is brought to you by GoDaddy Pro.

SEO 95

SEO Fashion Transform eCommerce 95

Moz

NOVEMBER 16, 2020

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads. billion will be spent on native ads in 2020 — a 4.8% What creative strategies perform best?

Advertising 66

Advertising Advertisers Food Finance 66

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch . In this episode of the Duct Tape Marketing Podcast , I am expanding on the theme of the trend I started last week. Trends for 2021 for Small Business Marketing Consultants.

Marketing 93

Marketing Marketers Fashion SEO 93

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

SEO 70

SEO CRM PR Analytics 70

Bannerflow

JUNE 17, 2020

David Sundh, Art Director, City Gross: The purpose was Easter, which for our industry is a huge event. I believe it’s a good way of moving forward, while making sure you keep the brand identity safe. And the winner of Bannerflow’s spring best display campaign is no exception. What was the purpose of this display campaign?

Advertising 80

Advertising Advertisers Food Copywriting 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Not only does it give students information to help answer those questions, it offers up a chance to win $2,500 credited toward their Fall 2020 tuition. It’s about showing and telling.

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Bannerflow

APRIL 27, 2020

It’s easy to see why there’s been talk of the industry being in crisis. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Consent means putting the customer front and centre, then building your marketing experience around them and their wants.

Advertising 40

Advertising Advertisers Gen Z Place 40

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. At the end of February, (Ok, remember January and February of 2020? Therefore, the answer is YES.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Bannerflow

JUNE 17, 2020

David Sundh, Art Director, City Gross: The purpose was Easter, which for our industry is a huge event. I believe it’s a good way of moving forward, while making sure you keep the brand identity safe. And the winner of Bannerflow’s spring best display campaign is no exception. What was the purpose of this display campaign?

Advertising 52

Advertising Advertisers Food Copywriting 52

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2020. Whether it's the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry and something to aspire to. Download this free guide to see even more examples of website blog, homepage, and landing page designs.

Transform 145

Transform Place Promotion Product 145

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. After a year like 2020, we could all use some new perspectives and extra inspiration.

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

Hubspot Marketing

MARCH 21, 2024

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. Fast forward to 2024, people are at work. The economic outlook is grim, and interest rates and inflation are high. Educate your audience.

Marketing 101

Marketing Marketers User-Generated Promotion 101

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Travel ad spend set to grow at six times of overall ad market by 2023.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Jeff Bullas

MARCH 1, 2023

Kicksta Whether you’re looking for trending hashtags, unique hashtags, or ideal hashtags for your industry, Kicksta’s hashtag generator tool can help. Display Purposes also offers a pretty interesting blog that gives you some IG tips and tricks. Hashtags are the universal language for post discoverability on social media.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Hootsuite

MARCH 27, 2020

Rapid, direct communication of updates to your audience; Support for people who need help or information; Social listening to learn more broadly about what’s happening in the world and your industry, as well as what people need from your brand. In the epicentre of a major crisis, the pressure skyrockets. Here are our tips. Don’t disappear.

Communications 145

Communications Management Health Non-Profit 145

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Why should you be considering contextual targeting in 2020? Contextual targeting. Contextual targeting.

Gen Z 81

Gen Z Advertising Advertisers Millennials 81