Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. I applied to a lot of corporate jobs. I think one year I applied to over 400 jobs. But the job that I’m at now, today has marked one year that I’ve actually been at the company.

Energy 88

Energy SEO Education Place 88

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. This blog post covers frequently asked questions and what kinds of answers employers are looking for.

Management 103

Management Social Media Marketing Communications Analytics 103

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Thanks to all of the above, I’ll never have to apply for a job again. The ROI is insane.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Search Engine Land

APRIL 26, 2024

The significant influence of the digitally savvy, brand-agnostic Gen Z. This is why focusing solely on keyword research or technical audit won’t do the job. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Dig deeper: Do personas REALLY matter in content marketing?

Product 107

Product SEO Gen Z Transform 107

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

User-Generated 96

User-Generated Copywriting Influencer Marketing Energy 96

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO.

SEO 96

SEO PR Thought Leadership Education 96

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. However, it can provide descriptions of images that you can use for things like accessibility text or alt text.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Their main job is to deliver relevant results based on user queries, and they account for 70.6% It can either help or hurt your site’s search results, ultimately impacting the effectiveness of search marketing efforts.

SEO 81

SEO Analytics Product Branding 81

Search Engine Land

JULY 17, 2023

Brands operating in this industry could talk about jobs you can do without a degree because students looking to buy courses online will likely avoid university. Here is an example of this content about jobs without a degree. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

SEO 96

SEO Real Estate User-Generated eBook 96

Search Engine Land

MARCH 20, 2024

Then in August 1981, I was introduced to a word processor at my job at Wang Laboratories. This can help content creators overcome writer’s block and explore different angles for articles, blog posts, or stories. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

User-Generated 106

User-Generated Transform SEO New Technology 106

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Sprout Social

AUGUST 24, 2022

For Gabby Barnes , Social Media Manager at Casual Fridays agency, the best thing about her job is seeing social’s impact on her client’s goals. “As The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. What do social media managers do?

Management 100

Management Copywriting User-Generated Communications 100

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. It has a lot of jobs to do. The job of the header is to tell the visitor (and the search engine) where they are. If you have a clever headline and descriptive intro paragraph, flip them.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. The miracle of Descript is that as you edit your video transcript, the video automatically adjusts itself.

eCommerce 93

eCommerce User-Generated Manufacturing Finance 93

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Backlinko

MAY 8, 2024

But it’s important to remember that various factors influence search engine rankings. Additional factors that can influence the price of SEO include: Practice area and geography: Personal injury and criminal defense are considered the most competitive practice areas. And making meta descriptions more compelling and relevant.

Law 71

Law SEO PR User-Generated 71

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Buffer Marketing

JULY 31, 2023

” Anyone creating content must consider where and how AI will influence their processes. So while the Marketing team doesn’t have formal guidelines, Naomi keeps AI out of writing, sticking to keep the warmth and honesty that comes from her. Or edit it? However, 94.5

User-Generated 82

User-Generated Thought Leadership Communications SEO 82

Marketing Insider Group

OCTOBER 17, 2023

As a website owner, it’s your job to prioritize SEO so you can turn organic traffic into conversions. Over 50% of marketers say keyword rankings and organic traffic are the top ways to measure SEO strategy success. Are there industry blogs or news sites you should be reaching out to? Look at their meta titles and descriptions.

SEO 101

SEO Transform Analytics Customer 101

Adobe Experience Cloud Blog

JULY 7, 2015

Imagining this person at a networking event, I realized their situation might be similar to that of what marketers experience when they, too, have to explain what they do for work. So, here are three bulletproof networking tips to help marketers (and penguinologists alike): 1. marketing professionals or marketing executives).

Thought Leadership 134

Thought Leadership Marketing Marketers Place 134

AWeber

FEBRUARY 29, 2024

A one-page website is exactly what it sounds like: a site containing a single HTML page, with no links to additional pages (like a blog, contact page, or About Us page). Lack of flexibility Another major drawback of single-page websites: they give you minimal scope for entering new markets or targeting new customers.

User-Generated 68

User-Generated Promotion Shoppers SEO 68

Buffer Marketing

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. The latter is pretty easy to answer – this is my job. But it helps drive traffic to the blog and gives me something to schedule when I’m out of new ideas. Still, I was in disbelief when I got the offer.

Analytics 52

Analytics SEO User-Generated Management 52

Rock Content

SEPTEMBER 7, 2023

Here in the digital age, though, search engine optimization is more than just helpful to have when it comes to a brand’s ongoing marketing campaign. Check out our complete local business SEO checklist to ensure your marketing team covers all the bases. near me, in <location>, etc.)

SEO 86

SEO Copywriting Energy Management 86

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Thanks to all of the above, I’ll never have to apply for a job again. The ROI is insane.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Rock Content

OCTOBER 10, 2023

SEO for Mobile Apps Some mobile apps are built by large software development enterprises and start their marketing journey with the brand’s popularity backing its authority. This strategy includes keyword optimization, compelling visuals, engaging descriptions, and other tactics designed to captivate potential users.

SEO 52

SEO Transform User-Generated Copywriting 52

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? E-commerce Marketing Vs. E-commerce Advertising.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Hubspot Marketing

SEPTEMBER 11, 2018

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300 , and if you become more successful, like yogi Rachel Brathen , you could be making $25,000 per post. However, you could be more marketable than you think. Specificity is key.

Fashion 143

Fashion Food Promotion Health 143

Adobe Experience Cloud Blog

AUGUST 9, 2018

What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing officers varies drastically from one job description to another, along with the experience and skills of people filling the role.

Thought Leadership 103

Thought Leadership Marketing Marketers Customer 103

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. 2015: Search ads on Bing and Yahoo were showing description line one of the ad copy in both the ad text and ad titles. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. consumers spent $204.5 by December.

Search Marketers 116

Search Marketers Health Law Marketing 116

Hubspot Marketing

OCTOBER 25, 2023

Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. As a marketer, commit to keeping your website fresh and up to date. Its blog post, Top 20 Engagement Rings, is an example of a practice that could be considered spammy.

User-Generated 109

User-Generated SEO Analytics Real Estate 109

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. Why It's a Challenge.

Law 100

Law CRM Market Trends Marketing Strategy 100

Orbit Media Studios

DECEMBER 12, 2023

It’s possible that you saw a drop in low-intent visitors (people reading old, irrelevant blog posts) but an increase in high-intent visitors (people landing on your key service pages). If the new pages do a worse job of indicating relevance than the old pages, consider a round of SEO copy edits. If search traffic is down, don’t panic.

Analytics 70

Analytics Copywriting SEO PR 70

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 145

Marketing Marketers Influencer Marketing User-Generated 145