Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships.

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. It also boosts your credibility as a chef or author. And it gives you another way to earn income and promote your books and products to a wider audience. Plus, there’s all the food.

Food 93

Food Affiliate Marketing Promotion SEO 93

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128

Search Engine Land

FEBRUARY 20, 2024

Let’s look at a quick how-to fitness-related search to see video’s SERP dominance in action: Reason enough to keep reading, right? Well, there are two main approaches for hosting your video – YouTube and self-hosting – and each requires a different set of optimization techniques.

Real Estate 121

Real Estate SEO Branding Place 121

Rock Content

APRIL 10, 2024

Think about that as you work on your brand’s website. To turn that trickle into a steadily growing number of visitors is completely possible—as long as you use the right SEO strategy to get the link to your website in front of the right sets of eyes. You might find some amazing gems hidden there.

SEO 96

SEO Copywriting Branding Product 96

Hubspot Marketing

APRIL 4, 2024

In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Table of Contents What is keyword research? Instead, we should be creating content around what people want to discover.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Are there contractual restrictions that hinder your genAI API? Will your AI API run only on the DAM, or can it make use of other content?

Price 106

Price Management Product New Markets 106

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What’s the key to B2B marketing success? Influencers.

Influencer Marketing 122

Influencer Marketing Whitepaper User-Generated Marketing 122

Neil Patel

FEBRUARY 15, 2023

When you’re starting a blog, it can be tough to know where to begin. You might have ideas for what you want to write about, but you’re worried about how saturated those blog niches may be. Using Ubersuggest, I’ll show you the steps to find the best blog niches to make money. That’s how you’ll earn money from blogs.

Finance 85

Finance Affiliate Marketing Food User-Generated 85

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though. One thing is clear, though.

Content Marketing 96

Content Marketing Key Performance Indicator Marketing Marketers 96

Hubspot Marketing

APRIL 28, 2023

There's no one-size-fits-all solution for calls-to-action (CTAs) , especially when you have multiple audiences perusing your website at any given time. Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals.

Promotion 140

Promotion Place Product Customer 140

Customers.ai

FEBRUARY 2, 2024

Moving Your LinkedIn Campaigns Beyond ABM For years, ABM has been the hot buzzword. The problem is, that audience size requirements make that almost impossible. How to Create Contact-Based Marketing Campaigns One of the great things about LinkedIn is its Matched Audience capabilities. Including LinkedIn. Let’s get into it.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Marketing Insider Group

NOVEMBER 20, 2023

Quick Takeaways SEO has evolved from mere keyword stuffing to prioritizing user experience and understanding audience needs, with initiatives like E-E-A-T playing a significant role. Prompt engineering, a subset of AI, focuses on guiding AI models to produce specific outputs, revolutionizing content creation to be more tailored and relevant.

Transform 98

Transform User-Generated SEO Digital Marketing 98

Set Up

APRIL 23, 2024

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. Staying ahead of the curb is as important as having your morning coffee – miss it, and you might find yourself dozing off at the wheel. Let automation streamline repetitive tasks, freeing up your valuable resources.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Customers.ai

JANUARY 18, 2024

If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. If you have yet to install the pixel, then we suggest you head over the Semrush App Center right now. To 10x your ROI! Ok, sales pitch over.

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Buffer Marketing

APRIL 10, 2024

Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely. Gabby makes hundreds of thousands of dollars from her content, netting nearly $300,000 in 2023.   Whether you have 3,000 or 300,000 followers, you can monetize your Instagram with the right strategy.

Affiliate Marketing 99

Affiliate Marketing Non-Profit Finance Promotion 99

Customers.ai

MARCH 15, 2024

Your website visitor data. Whether it’s the rich potential of first-party data or your website analytics data, there is still plenty we can do to ensure campaigns are successful and clients are happy. Understanding Website Visitor Data At the core of any successful marketing strategy is a deep understanding of our audience.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Search Engine Land

NOVEMBER 15, 2023

The world is drowning in digital content. Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. Many digital experiences lack a content strategy that delivers the right information to the right audience at the right time.

SEO 109

SEO User-Generated Shipping Customer Journey 109

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Why do we care about AI taking our content? What can AI take from your content?

User-Generated 111

User-Generated SEO Thought Leadership Place 111

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

SEO 142

SEO User-Generated Energy Promotion 142

Search Engine Land

SEPTEMBER 19, 2023

Luckily, there is an audience for your product or service, regardless if they already know it. Creating an SEO and content strategy around the old terms. Introducing your new category/keywords in the process. Introducing your new category/keywords in the process. Acquire them for your new category.

New Markets 132

New Markets SEO Energy Inbound Marketing 132

Buffer Marketing

DECEMBER 7, 2023

Think about five content creators you admire. Mary shared her success story—features on the Huffington Post, international gigs—all stemming from her consistency as a content creator. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall.

Transform 129

Transform Energy Social Media Marketing Law 129

Hubspot Marketing

APRIL 2, 2024

Responsive web design is no longer a suggestion — it’s a critical investment to build your brand awareness, diversify your user experience (UX), and convert more site visitors. It also saves your business valuable time. Responsive web design helps consumers discover your website. That’s a lot of mobile activity.)

Shoppers 100

Shoppers Price User-Generated Customer 100

Rock Content

MARCH 26, 2024

What if you could humanize your AI content creation at scale while still maintaining quality and following SEO best practices? As rockers, we are proud to use our own tools to help boost our content production process. The Importance of Humanizing AI Content: I bet you don’t like chatting with a robot, right?

Transform 88

Transform User-Generated SEO Branding 88

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Customer 109

Customer Transform Thought Leadership Law 109

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Fast forward to today, I’ve helped companies build powerful content marketing engines. Read this article to unpack my advice on how often you should post a blog. How often should you blog?

Thought Leadership 113

Thought Leadership Real Estate SEO Content Marketing 113

Search Engine Land

FEBRUARY 2, 2024

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. This article will give podcasters actionable tactics to improve their SEO and grow their audience.

SEO 111

SEO PR Entertainment Health 111

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? This comprehensive guide will help you understand the power of social media automation for your business.

Transform 105

Transform Analytics User-Generated Management 105

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. Let’s dive right into it by answering the central question. What is Multilingual Content Marketing? It would be rather confusing, right? That’s how many customers feel when they visit your web store. Simple enough.

Content Marketing 89

Content Marketing Marketing Marketers Global Marketing 89

Hubspot Marketing

JUNE 5, 2023

And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. Which is where AI comes in.

Marketing Plan 120

Marketing Plan SEO Management Product 120

Scoop.it!

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. And this article can help you with that.

Content Marketing 101

Content Marketing User-Generated PR Marketing 101

AWeber

MARCH 9, 2023

Newsletters are a great way to build connection with your audience and put your business on the path towards growth. Why, because one of the easiest ways to make revenue is through your existing customers. In fact, your current customers are 4X more likely to buy from you than new customers. It’s a reminder.

Email Marketing 100

Email Marketing Promotion Food Management 100

Rock Content

APRIL 3, 2023

White-label blog content is a service that enables you to outsource content tasks to a third-party such as a freelancer or agency. With white-label blog content services, you own whatever written content the third party creates. Why Outsource Content Creation?

Price 90

Price SEO Social Media Marketing Content Marketing 90

Hubspot Marketing

JANUARY 17, 2023

Chances are that particular piece of content was an advertorial. In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. An advertorial should provide the same high-quality content as a blog post or video but give a spotlight to the product being advertised.

User-Generated 143

User-Generated Advertising Advertisers Promotion 143

Buffer Marketing

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. Six months ago, we noticed an interesting phenomenon. So what changed?

Communications 106

Communications Price Management Branding 106

SocialPilot

FEBRUARY 11, 2024

From refining content strategies to enhancing influencer selection processes, AI is set to play a crucial role in shaping the future of influencer marketing. The following section outlines key categories where AI prompts can strategically enhance your marketing efforts. This isn’t just finding someone with millions of followers.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Rock Content

NOVEMBER 6, 2023

From the outside looking in, maintaining content for marketing like a blog seems pretty straightforward. The truth is content creation is surprisingly complex. Before you even start stringing words together, you have to generate content ideas. Today, AI is doing much of your legwork regarding topic generation.

SEO 73

SEO Brand Management Branding Content Marketing 73