Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Marketers 131

Rock Content

JUNE 27, 2023

With such figures, it looked like it was time to shift our focus to the ultimate goal of any business: conversions. Via thorough observation and analysis, our SEO team recognized that our top-of-the-funnel educational content, which had served us well for years, would not be sufficient for the new task of generating more conversions.

SEO 85

SEO User-Generated Transform Education 85

Hubspot Marketing

NOVEMBER 30, 2022

These conversations will give you a solid idea of what their biggest pain points are and how you can market a solution to them. What segment of the target audience is most likely to buy the product? Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?

Product 145

Product Food Product Marketing Market Research 145

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Personalize the buyer journey with email marketing 5. But there’s a fourth stage that often goes unconsidered. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

MAY 24, 2023

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. AI has been a growing industry and topic of conversation for the better part of a decade. Today, we’re going to answer that question. Let’s dive in. Table of Contents What is AI marketing?

User-Generated 86

User-Generated Non-Profit Marketing Marketers 86

Rock Content

MARCH 23, 2023

Blog posts continue to be one of the most popular and effective ways to reach a targeted audience today. Why do they need to reconsider and start blogging now? A corporate blog can accomplish this and help you expand your reach. What is a Corporate Blog? A corporate blog is a relationship-building tool.

Real Estate 76

Real Estate Marketing Marketers User-Generated 76

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

What’s more, less than half of consumers say that brands could do a better job engaging them. But creating engaging, personalized experiences for our audiences is an aspect of marketing that most marketers find difficult, and at times insurmountable. Customers now expect an engaging, personalized experience.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Rock Content

MAY 28, 2020

So if you’re having trouble generating engagement with your leads and your conversion numbers aren’t so high, how about finding out how to increase sales with webinars ? This increase can happen during the webinar itself, or it can arise over time with a closer relationship with your audience. Check it out!

User-Generated 77

User-Generated Digital Marketing Promotion Marketing Plan 77

Neil Patel

OCTOBER 13, 2021

Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Reply to all your DMs, jump into conversations in LinkedIn groups , follow your ideal customers, and engage with their content. It’s Q4, and the pressure is on.

Transform 135

Transform Price Shoppers User-Generated 135

Duct Tape Marketing

DECEMBER 20, 2022

11:53] What is the strategy behind long-form posts that seems to be happening on Instagram today? [13:49] 13:49] How do we need to be thinking about the various stages of the customer journey when it comes to social media? [15:59] Marketing Podcast with Jenn Herman. She is the co-author of Instagram for Dummies 2.0

Marketing 96

Marketing Marketers Customer Journey Education 96

Rock Content

MAY 13, 2020

For that to happen, you need to understand what Digital Marketing is and its processes. The process considers the customer journey and happens objectively, allowing your company to measure the results. Because of that, it’s essential to create a structured sales process, especially when we talk about complex sales.

Outbound Marketing 90

Outbound Marketing Inbound Marketing Telemarketing Key Performance Indicator 90

Adobe Experience Cloud Blog

MARCH 10, 2015

When I’m on stage, I sometimes tell the story of my most recent move. Marketers Don’t Create Customer Journeys…Customers Do. Marketers cannot be deluded into thinking that they “map out customer journeys” and that customers dutifully follow those paths—on the marketers’ timeline. Today’s customers have a 24/7 mentality.

Thought Leadership 134

Thought Leadership Customer Journey CMO Marketing 134

Duct Tape Marketing

APRIL 6, 2023

To make the experience remarkable, companies should focus on the employee journey from the first day on the job. 05:47] How have you structured the employee journey throughout this book? [11:05] He helps companies keep their customers. By doing so, retention numbers can significantly improve.

Customer Journey 88

Customer Journey Non-Profit CRM Place 88

Adobe Experience Cloud Blog

JANUARY 3, 2017

During my annual deep cleanings, I find tons of “buried treasure” hiding in plain sight, under piles of other stuff. We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

TechWyse

FEBRUARY 28, 2023

On a sweeter note, February marks one of the most beloved days in the world: Valentine’s Day. On a sweeter note, February marks one of the most beloved days in the world: Valentine’s Day. From Super Bowl LVII ads to Valentine’s Day marketing campaigns, here’s what happened this month in marketing.

Retail 52

Retail Social Media Marketing Email Marketing User-Generated 52

Neil Patel

APRIL 20, 2021

Most of his posts have fewer than 200 words, like the one below , but the social sharing and engagement for these posts is amazing. Selling can be challenging because it involves s a complex process of human behavior and cognition. Influence Drives the Value of Your Product. Influence marketing is here to stay, so you should embrace it.

Millennials 137

Millennials User-Generated Education Advertising 137

Adobe Experience Cloud Blog

APRIL 22, 2015

Innovations like Marketo Ad Bridge , with LinkedIn and Facebook joining us on stage, and Marketo Mobile Engagement truly inspire a vision of a world without boundaries—where the Era of Mass Advertising dies away and gives way to the Era of Engagement Marketing. If you haven’t already heard—though how could you not?—#MKTGNation

Thought Leadership 130

Thought Leadership Energy Marketing Marketers 130

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” Welcome to planning season! Download Here.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Base.ai

DECEMBER 29, 2020

Tip 1: Create/Review Your Post-Sales Customer Journey Map & Plot Programs and Advocacy Opportunities Against It Hint: If your organization doesn’t already have a post-sales customer journey map in place, you can read more about them and get inspiration here. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Exposure Ninja

AUGUST 26, 2022

In fact, the Helpful Content Update is going to be applied sitewide , according to a conversation algorithm expert Glenn Gabe had with Google’s Search Liason: During our call, Google’s [ Search Liaison ] Danny Sullivan explained to me that the new ranking signal is a classifier. Please forgive any errors you may find.

Copywriting 115

Copywriting SEO User-Generated Education 115

Marketing Insider Group

APRIL 23, 2013

Today’s B2B buyer is overwhelmed with more information than they could ever consume. I have been asked by the good folks behind the B2B Content 2 Conversion Conference to deliver my view on how to build a content marketing hub. Web analytics: show how most visitors to your site already know who you are.

Analytics 92

Analytics Content Marketing Promotion Branding 92

Hubspot Marketing

NOVEMBER 30, 2016

Check out this blog post for a detailed guide to image sizes for various ad units on Facebook along with some tips on posting visual content. One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. One way to do just that is to create optimized Facebook Ads targeted at the right audience.

Advertising 145

Advertising Advertisers Price Promotion 145

Search Engine Land

SEPTEMBER 26, 2023

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. But then, Penguin happened. How has it only been 25 years? Am I the only one who feels like there can’t have been a world without Google?!

SEO 131

SEO Transform User-Generated Health 131

Exposure Ninja

OCTOBER 16, 2023

The most common elements in the marketing mix include the four Ps of marketing, the seven Ps of marketing or the seven Cs of marketing. The most common elements in the marketing mix include the four Ps of marketing, the seven Ps of marketing or the seven Cs of marketing. What Is the Marketing Mix? Why, you ask?

Price 52

Price Promotion Marketing Marketers 52

Hubspot Marketing

APRIL 5, 2023

This is because the buyer's journey is far from linear. Consumers engage with brands through multiple touchpoints before they make a purchase. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. This approach to analysis helps marketers understand the most valuable marketing channels.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Marketing Insider Group

MAY 25, 2021

Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey. By identifying relevant topics and filling content gaps at every stage of the buyer’s journey, you can attract, engage, and delight prospects, leads, and customers.

Content Marketing 142

Content Marketing Energy eBook Marketing 142

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. This section includes some of the most common types of marketing. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52

PR Marketing Marketers User-Generated 52

CXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Then they increased their revenue from $2M to $6M in six months. This value-based model bringing all the right customers to their yard is called demand generation.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Exposure Ninja

NOVEMBER 27, 2023

You need to know who you want to reach with your content, the type of searches they’re making just before they become leads, and the searches they make at the start of their journey. Download Your Free Copy This blog will help you determine the different types of content you need for each stage to help people become leads quickly.

Content Marketing 52

Content Marketing Law eBook Marketing 52

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Hubspot Marketing

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Brands need a video marketing strategy — this idea isn’t new.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Whitepaper 145

Whitepaper Content Marketing eBook User-Generated 145

Hubspot Marketing

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer this thing?!?! And I want you to be, too.

Analytics 145

Analytics User-Generated eCommerce Millennials 145

Unbounce

APRIL 18, 2024

Email marketing is one of the most effective and profitable ways to connect with current and potential customers, but it’s also an area rife with potential pitfalls and easy-to-make mistakes. More blog posts by Paul Park Abigail Waterer Abi Waterer is the Director of Marketing at Yola Inc. , Updated on April 18, 2024.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Outbound Marketing Marketing Marketers 64

Unbounce

OCTOBER 20, 2023

More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. More blog posts by Oli Gardner Do you have abandonment issues because your landing page bounce rate is through the roof? Updated on October 20, 2023. You’re welcome. Donʼt know how to fix the problem?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hubspot Marketing

DECEMBER 16, 2022

Luckily, email marketing is both cost-effective and less time-consuming than other NPO marketing strategies. Additionally, 91% of all US consumers still use email daily. However, regular email marketing is one of the most effective ways to grow your organization. Remember: the goal is building long-term relationships.

Email Marketing 144

Email Marketing Marketing Marketers Key Performance Indicator 144