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6 Social Listening Tools and What They’re Best for (With Alternatives)

Buffer Marketing

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.

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How I Use Content Scoring to Make Posts My Audience Loves

Hubspot Marketing

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score?

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

You’ve launched your paid media campaign. Analyzing paid media performance isn’t just a good idea; it’s essential. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Simple: Because guessing doesn’t cut it.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

It all starts with marketing job descriptions written to attract your best potential. The best marketers don’t always come from a traditional background, especially since few have a marketing major. Social Media/Community Manager Job Description Social media has become an integral part of business.

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The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. Content marketing mission statement and email signup CTAs This is an example of a prompt that includes a summary of best practices. These articles will capture the interest of the persona and provide practical utility.

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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

Here are some of the most common types of UGC: Social Media Posts Social media platforms like Instagram, Facebook, Twitter, and Pinterest are rich sources of UGC. Social media content is highly engaging and often includes hashtags that help brands track and collect UGC.