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Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.
Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. How to Score Content Content Scoring BestPractices Content Scoring Tools ChatGPT For Scoring What's a good content score?
You’ve launched your paid media campaign. Analyzing paid media performance isn’t just a good idea; it’s essential. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Simple: Because guessing doesn’t cut it.
It all starts with marketing job descriptions written to attract your best potential. The best marketers don’t always come from a traditional background, especially since few have a marketing major. Social Media/Community Manager Job Description Social media has become an integral part of business.
The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. Content marketing mission statement and email signup CTAs This is an example of a prompt that includes a summary of bestpractices. These articles will capture the interest of the persona and provide practical utility.
Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.
Here are some of the most common types of UGC: Social Media Posts Social media platforms like Instagram, Facebook, Twitter, and Pinterest are rich sources of UGC. Social media content is highly engaging and often includes hashtags that help brands track and collect UGC.
They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. Here’s the thing: On social media, everyone is your competition. All paid plans have a 15-day free trial. All paid plans have a 7-day free trial.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Leverage Pinterest as a search engine, not just social media. I began to redefine Pinterest as no longer a mood board or even a social media platform, but a search engine.
Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What is Social Media Analytics? What all gets covered in social media analytics, you ask? Yeah, us, too.
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. And recommended tools along the way (some free and some paid). A simple, well-done WordPress website is going to give you the best chance at ranking. This turns your site from an afterthought into an asset that generates leads and sales.
Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Pay-per-click (PPC) : Whether on social media, search engines, or otherwise, PPC ads help brands surpass algorithms and reach their target audiences. D2C Marketing Tips 1.
But what does that really mean, and how do you put it into practice? In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? In the early days, paid advertising drove about 50% of our demand, providing predictability. Here are our top four tips.
This time it’s all about social proof and where it belongs on your page. Butterflies and BestPractices It’s pretty non-controversial for both B2Cs and B2Bs to add social proof to their websites in order to boost conversion, right? So why is social proof always tucked away at the bottom of the page? What do you do?
Some are free , some are paid. For example, a brand community can also be a social community, and vice versa. How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services. After all, new communities pop up every day.
Social Media Lead Generation 1. Melissa Lohrer , Founder at Waverly Ave Consulting, said, “Sometimes, your next best opportunity is already in front of you. Karjula said, “The best strategy to generate leads is to use an exit-intent popup that features customer reviews and an offer or discount code. Partner with influencers.
As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly. In this article, we cover everything you need to know about Pinterest videos and why they deserve a spot in your social media strategy. times likelier to take a shopping-related action than users on other social platforms.
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. If youre filming handheld, practice steady movements to maintain a professional look. shorter videos for social media, longer for YouTube). Tools to use: Social media platforms: Instagram and TikTok for easy sharing.
Some are social proof and trigger the conformity bias (Others like them? When they say it its social proof. If not, they still saw the best part of the testimonial. Put your best evidence on your highest-traffic pages. ” Paid endorsements are obvious advertising. They must be good.) Press is fleeting.
One week, you write blog posts. Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. Here’s what this looks like in practice. The best content for this stage is light, relatable, and built for discovery.
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No paid ads. Why I Started Marketing Ideas Source For most of my 12-year marketing career, people have asked me for creative growth ideas, especially the kind that don't rely on paid ads or big budgets. It was clear there was a real appetite for practical advice, the kind that's hard to find in blog posts or playbooks.
Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) And thats just scratching the surface.
Social media marketers understand how pivotal influencers are to the success of their brand. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy. How can you spot an authentic social media influencer?
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No matter the type, they’re working overtime to bring new faces into your ecosystem and, ultimately, guide subscribers to your paid offers. Freebies have the opportunity to pave a pathway for lifelong customers.
It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult. Prioritize consistent and complete data over volume.
As the second-most widely used social media , the company inspires confidence and excels in audience targeting, reach, and cost efficiency. Check out these lists I put together of bestpractices and top industry examples to get your creative juices flowing. What do they do best? Define big-picture marketing goals.
Lets use a practical example to illustrate this. And explore the best types of content to create for each stage. Swim University Sales Funnel Experiment As a ToFu strategy, Matt attracts prospects with blog posts and YouTube videos about pool maintenance. Even when youre successfully attracting a targeted audience.
Its free exposure from media coverage, social media mentions, shares, and good old-fashioned word-of-mouth. Social media mentions and shares: When people talk about your brand on platforms like Instagram, X, LinkedIn, Reddit, or Facebook. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users.
Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. As a Redditor myself, I take pride in being part of a social platform known for its often humor-driven, niche communities (called subreddits). With social listening. Is Reddit a good platform for marketing?
In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? Perhaps they’ve joined your list from a lead magnet on your website or a landing page from an ad running on your social media channels. a hard sell).
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.
The cost of paid acquisition has skyrocketed. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. Then, I move to social. I can even follow up with the same SME for newsletter-exclusive insights.
The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. This can put your website in hot water as Google has a policy that prohibits spammy link practices like buying or selling links.
HubSpot ) Top marketing trends teams are currently exploring ( HubSpot ) Using social media DMs (direct messages) for customer service. social responsibility) User-generated content. blogs, videos, media with first-hand expertise from your brand). blogs, videos, media with first-hand expertise from your brand).
Its figuring out where to spend your money so it delivers the best results more sales, leads, or brand awareness. A simple example: A clothing store spends $50,000 a month on social media ads, email campaigns, and influencer partnerships. Its a narrower focus, concentrating on ad platforms and how they perform.
It will evolve and change over time as you figure out what hits best with your audience, but a solid foundation will set you up for newsletter success. We decided to focus more on stories about social media marketing than national TV ad campaigns, for example. Will it be paid, freemium, and/or have ads or sponsorships?
Not only is this good SEO, but it’s also a sound accessibility practice. Footer links are best used to publicize About and Contact pages, links to main category pages, links to copyright and accessibility policies and links to social media and location-specific information. You know your content best.
A search for “best running shoes for flat feet” or “nearest coffee shop” signals a readiness to learn, visit, purchase or act. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos. ” They expect quick, accurate answers.
SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. The usual suspects are social media, email and native advertising. What is content marketing?
The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. Where AI has had the greatest impact in marketing is on the back end, doing what computer programs do best: analyzing data, looking for trends and insights and making data-based decisions.
Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.
Ready to dive in and make your next campaign your best yet? Achieve a 5% click-through rate (CTR) on paid ads. Social Media Engagement: Tracks likes, shares, and comments on your posts. Once you have your list, use tools like: SEMrush: Analyze competitors’ SEO strategies, paid ad campaigns, and top-performing content.
. “Consider the case of the woman who attracted 713,000 TikTok followers and generated 11 million views for her videos— and got paid $1.85 You can practically hear the lifeblood getting sucked out of the creator economy.” In fact, the Parasite Economy is the best thing that ever happened to me in my professional life.
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