Sprout Social

SEPTEMBER 26, 2024

Monitor relevant keywords To further streamline your monitoring efforts, use your monitoring tool’s Tagging features to track the most relevant keywords to prioritize messages. Tags allow you to associate incoming or outgoing messages with your brand’s product launch, campaign or other initiative.

Analytics

Buffer Marketing

JANUARY 16, 2025

Track media coverage across social media, news, blogs, and podcasts. Awario Quid 6 top social listening tools in 2025 The perfect social listening tools will help you track brand mentions and online conversations about your brand, competitors, and industry in the most relevant channels. Monitor mentions and detect negative sentiments.

Price

Marketing Insider Group

SEPTEMBER 3, 2024

Meta Tags and Descriptions: Ensure each page has a unique meta title and description that includes your primary keywords. Off-Page SEO Backlink Building: Take the time to build backlinks from reputable websites in your industry. Optimizing Content for Different Platforms: Tailor your content for blogs, social media, and email.

Digital Marketing

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Sharing the latest industry trends Breaking news. Industry legislation and regulations. Sharing industry trends is a cornerstone of LinkedIn content marketing for good reason. The list goes on. You totally can!

Marketing Strategy

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Martech

APRIL 1, 2025

Conduct industry and competitive research Before jumping into design and development, research is crucial but often overlooked due to time or budget constraints. Understanding industry conditions helps you: Identify trends and audience behaviors. Optimizing meta tags, headings and content structure.

Transform

Martech

NOVEMBER 8, 2024

LinkedIn Insight tag: Set up this tag to identify attributes like job titles, company names, company sizes and seniority based on the users landing on your website. You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information.

Gen Z

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. This includes the following elements: Title tag: This is the title that shows up in search results. Use Googles free Schema markup generator tool.

SEO

Backlinko

JANUARY 23, 2025

It’ll tell you exactly what’s wronglike a redirect error or improper canonical tags and how to fix it. Your title tags, meta descriptions, and page structure tell Google and potential buyers exactly what they’ll find on your site. A title tag is the clickable blue text that appears in Google search results.

Real Estate

Buffer Marketing

JULY 31, 2024

💡 Related reading: 12 Content Curation Tools for Every Creator and Marketer 10 content curation sources 1: Industry-specific email newsletters Niche industry email newsletters are a goldmine of information. Industry-specific newsletters will provide you with a plethora of shareable content that your audience will find useful.

User-Generated

Martech

APRIL 7, 2025

Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Content generation assistant prompt “Create a content generation assistant that helps marketers draft blog posts. Email: Business email address Sign me up! Processing.

Key Performance Indicator

Sprout Social

JULY 25, 2025

Repost customer photos, tag them and explain their story in your caption. Create a weekly format, tag the person and explain what they did. Use a carousel to highlight key moments, tag those who made it possible and invite followers to share their memories with a dedicated hashtag. But you can definitely add to it.

Branding

Search Engine Land

JULY 11, 2024

National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc. If published as a white paper or static page, create a blog post for promotion and scannability. The Trevor Project: 2024 U.S.

Whitepaper

Buffer Marketing

AUGUST 7, 2024

Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme. Follow industry media platforms Staying updated with industry news and trends can help you discover influencers who are gaining traction. These often highlight up-and-coming influencers.

Influencer Marketing

Marketing Insider Group

AUGUST 4, 2025

You’ve built your website and maybe even published a few blog posts. On‑page basics matter: headings, meta tags, and user‑friendly URLs. For example, instead of “marketing”, target “how to write a blog post for beginners” That phrase has clearer intent and less competition. It shouldn’t feel overwhelming.

SEO

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Tracking Tags Organize your keywords with tags to track performance metrics for specific keyword groups. Like blog categories or specific groups of products. Or by blog post category.

SEO

Backlinko

OCTOBER 16, 2024

The global SEO industry is projected to reach $157 billion by 2032. (Up In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Ample Career Growth Opportunities There’s plenty of room to grow once you’ve got your foot in the door of the SEO industry. SEO jobs are booming. Why is this happening?

SEO

Search Engine Land

JULY 29, 2024

Content contextualization: SEO optimizes meta tags and content with keywords to improve search rankings. Engage in content marketing efforts like guest blogging, creating shareable infographics and publishing original research to attract organic backlinks. Be prepared to quickly adapt to new trends and changes in AI algorithms.

User-Generated

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Hootsuite

JANUARY 10, 2025

Skincare company Glossier let the photos do the talking in this post just one sentence and a bunch of tagged products is all they needed to grab interest. If you’ve already got an active audience tagging you in posts (lucky!), Keep it short The vast majority of people use Facebook on their mobile devicesa whopping 98.3

Entertainment

Backlinko

NOVEMBER 1, 2024

Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. Title tags are what often appear in your browser’s title bar and in search results. While meta descriptions are the descriptions that often appear below the title tags. Your title tag is a Google ranking factor.

SEO

Buffer Marketing

NOVEMBER 4, 2024

It’s also a great place to get  user-generated content  from your audience because users frequently share content and tag brands. Sina Weibo 598 million MAU “ Weibo ” (微博) means “micro-blog” in Chinese. Prior to the launch of WeChat, QQ was the number one Chinese messaging app.

Branding

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. They can involve tags, hyperlinks and @-mentions. An @-mention typically marks them, but they can also be in the form of tags, hashtags, comments or posts.

Branding

SocialPilot

JANUARY 16, 2025

YouTube : Keywords in titles and descriptions, tags, watch time, engagement, retention rate, transcript, and subscribers. Link Your Website in Social Media Content : Include website links in post captions, such as blog posts, product pages, or event sign-ups. Pinterest : Keywords, quality visuals, board organization, and saves.

SEO

Hubspot Marketing

JANUARY 23, 2025

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? Tell the writer what the content goal is; maybe its a blog post to address demand for a certain keyword, or maybe you need ad copy and a variety of CTAs for a new product.

Logistics

Backlinko

APRIL 7, 2025

For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. But experienced writers are valuable across all blog niches , from beauty to travel. This is evident by the insider tips they give.

User-Generated

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel?

Email Marketing

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Done right, a single blog post can become your hardest-working salesperson. Tag us @CozyClay and use #MyMorningMug to be featured.”

Marketing

Hubspot Marketing

NOVEMBER 20, 2024

Source Simply put, AI can help people in various industries automate or expedite repetitive tasks (e.g., As a writer and marketer, I pride myself on being able to spin up copy that converts, emails that engage, and blog articles that get readers nodding their heads. But why exactly? Let me explain. Add personal stories and insights.

User-Generated

Hootsuite

OCTOBER 7, 2024

Industry benchmarking Need help setting realistic goals? With Hootsuite’s social media benchmarking, you can find out how others in your industry are doing on social and compare your results with just a few clicks. To get industry benchmarks, follow these steps: Sign in to your Hootsuite dashboard and head to Analytics.

Analytics

Hubspot Marketing

OCTOBER 28, 2024

I did this for a blog post and YouTube channel, but the same can also be applied to individual videos. Pro tip: Encourage consumers to tag your brand on social media anytime they post a video or other forms of content. You can also pair this method with AI by asking tools like ChatGPT to generate video ideas for you within your niche.

Video Marketing

Hubspot Marketing

MAY 21, 2025

The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. Step 2: Find the smartest people in your industry. Ask yourself, who are the smartest people in your industry? Industry thought leaders.

Transform

Hubspot Marketing

OCTOBER 8, 2024

My mission was to build a robust group of freelancers to serve HubSpot’s full portfolio of English blogs. Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed. As a team, we've tracked our blog assignments in Asana since the very beginning.

Price

Backlinko

DECEMBER 23, 2024

Here are some of the primary benefits of SEO for industrial manufacturing companies: Increases Visibility When your webpages rank near the top of search engine results pages (SERPs), more prospects notice your business. And that goes for landing pages, product/service pages, case studies, and blog posts.

Manufacturing

Orbit Media Studios

AUGUST 6, 2025

Ignore blog posts and minor subpages unless requested otherwise. For each scanned page, analyze the following elements: How clearly the business describes what it does Target audience and buyer personas (job titles, industries, geographies) Stated services, use cases, or product categories Outcomes promised (e.g.,

PR

Marketing Insider Group

MARCH 24, 2025

As a small business looking to gain a foothold in your industry, you already know the importance of marketing and advertising for building your brand and presence. Many factors might inform this decision, including your: Business type and industry Goals Target audience Platform popularity is another crucial factor to consider.

User-Generated