Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. We are humans, serving humans. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Scoop.it!

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. In marketing in particular, there has been a lot of talk about artificial intelligence and its application in content creation.

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

Search Engine Land

NOVEMBER 11, 2022

People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. SEO professionals are a special breed of marketers from many walks of life. SEO professionals). SEO professionals). SEOs do SEO.

SEO 92

SEO Education Digital Marketing Management 92

Rock Content

NOVEMBER 20, 2023

For SaaS businesses, this cutting-edge innovation proves particularly useful by offering features that increase efficiency and productivity, enabling companies to make data-driven decisions, streamline processes, automate repetitive tasks, and improve overall customer experience. No wonder it’s so widely adopted!

Transform 52

Transform User-Generated SEO Digital Marketing 52

Sprout Social

FEBRUARY 2, 2023

Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. It’s a numbers game.

Thought Leadership 109

Thought Leadership Analytics Food Health 109

Buffer Marketing

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world. My career at Buffer began as an Audience Marketer, a role that had varied and broad coverage.

Key Performance Indicator 91

Key Performance Indicator Transform Management Energy 91

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Rock Content

DECEMBER 14, 2023

Is it right for your brand, and how can you best put it to work for you? These days, ongoing digital innovation is the key to getting ahead and staying there, making the importance of artificial intelligence (AI) undeniable across all sectors. But what is AI content creation? Here’s a look at what you need to know.

Transform 52

Transform Energy SEO Branding 52

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

Marketers, are you ready? and 4% from last year, consumers will be shopping more and spending more money , meaning marketers and brands must work harder to connect prospective customers before their competition does. But, to attract and retain consumers during this season, brands can’t miss a moment with their audience.

Customer 134

Customer Shoppers Transform Retail 134

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

Duct Tape Marketing

DECEMBER 6, 2023

Mastering Growth Momentum: Unveiling Your Agency’s True North written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch.

Transform 83

Transform Price Place Inbound Marketing 83

Duct Tape Marketing

SEPTEMBER 24, 2020

Why small business owners need to own marketing instead of renting it written by John Jantsch read more at Duct Tape Marketing. Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?”. Here’s why.

Marketing 98

Marketing Marketers Management Place 98

Adobe Experience Cloud Blog

MAY 6, 2019

Personalization is not a new concept, though only recently has it become the standard customers expect from digital services. Amazon, which paved the way for one-on-one digital marketing, has recently reported that 35% of its sales come from product recommendations. The pros of running surveys.

Customer 134

Customer CRM Communications Thought Leadership 134

Rock Content

SEPTEMBER 1, 2020

Did you ever wonder what is the meaning of web design and what are the techniques involved in this process? Websites, apps, services, games, and so on rely on interfaces to provide appropriate experience to their audiences. Those who wish to strengthen their digital presence must be aware of the web design’s role in any venture.

SEO 75

SEO Communications Branding Management 75

Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. Influence Drives the Value of Your Product.

Millennials 137

Millennials User-Generated Education Advertising 137

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Rock Content

DECEMBER 2, 2020

The scenario today includes all kinds of devices, stable and extensive internet connections, and innovative brands trying to leverage all of the aforementioned with their websites and virtual channels. . All that while brands offer a better customer experience. What are the best CMSs on the market? How to choose a CMS?

Management 72

Management User-Generated SEO Customer Acquisition 72

Moz

DECEMBER 17, 2019

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. This both relates to the scope or work and the price of contract. See for yourself.

PR 67

PR Price SEO Branding 67

Welcome Software

SEPTEMBER 11, 2022

Transcript: Hey everyone! Before we jump into today’s episode, I want to remind you that registration for Opticon 2022, Optimizely’s annual flagship conference, is still available. The event will be back in-person this year in San Diego, CA from October 3-5. So please go to optimizely.com/opticon to save your seat! Welcome, Griffin.

eCommerce 40

eCommerce Product Retail Customer 40

Welcome Software

SEPTEMBER 11, 2022

Transcript: Hey everyone! Before we jump into today’s episode, I want to remind you that registration for Opticon 2022, Optimizely’s annual flagship conference, is still available. The event will be back in-person this year in San Diego, CA from October 3-5. So please go to optimizely.com/opticon to save your seat! Welcome, Griffin.

eCommerce 40

eCommerce Product Retail Customer 40

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. On a scale of 1-10, how much do you really understand the world of paid advertising?

Advertising 106

Advertising Advertisers Inbound Marketing User-Generated 106

Search Engine Land

NOVEMBER 17, 2023

So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. When The Verge published “The people who ruined the internet” on Nov.

SEO 124

SEO Advertising Advertisers Promotion 124

Sprout Social

OCTOBER 3, 2022

Welcome to the age of the digital content creator. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. What is a digital content creator? Blog posts. Generate more engagement.

Branding 116

Branding Transform Education Affiliate Marketing 116

Digital Marketer

MARCH 1, 2024

Content Marketing 7.5 million blogs are published each day. Content marketing goes beyond promoting products. Inclusive content plays a pivotal role here, as it ensures that diverse voices and perspectives are represented, resonating with a broader audience and fostering a sense of belonging. Content is everywhere.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Duct Tape Marketing

JANUARY 9, 2019

Transcript of Growing Your Business While Growing as an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing podcast is brought to you by Klaviyo. Hello and welcome to another episode of The Duct Tape Marketing podcast. Back to Podcast. Transcript.

Customer 56

Customer Communications Customer Acquisition Fashion 56

Rock Content

MARCH 1, 2024

Did you know powerful innovative content marketing is vital to your overall strategy? If this isn’t something you’ve thought about, you might want to consider the potential impact an outdated content strategy could have on your brand’s online presence, affecting its overall success. For many companies, it’s overwhelming.

Marketing Strategy 52

Marketing Strategy Content Marketing Marketing Marketers 52

Search Engine Land

SEPTEMBER 26, 2023

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. How has it only been 25 years? Am I the only one who feels like there can’t have been a world without Google?! The SEO industry effectively shares its history with Google.

SEO 124

SEO Transform User-Generated Health 124

Rock Content

MARCH 28, 2024

If you’re involved in Content Marketing and SEO, you’ve heard about the Google March Core Update 2024 , which focuses on removing spam and low-quality content from search engines. This newest update is considered one of Google’s most significant updates in recent times. Spoiler alert: The simplest answer is no.

User-Generated 52

User-Generated SEO Transform Law 52

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Let’s begin with the experience economy. The experience of the entire customer journey, from initial engagement to interest to purchase and beyond, is an essential part of the product.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. What is Video Marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. John Jantsch: I have seen the future of marketing, and it is killing me. Hello and welcome to another episode of The Duct Tape Marketing podcast. Back to Podcast. Transcript. Check it out. Oh, this is super fun.

Transform 37

Transform Marketing Marketers Thought Leadership 37

Litmus

OCTOBER 2, 2020

In this episode of Delivering, Kevin Tyler—Insights Director at the UCLA School of Nursing—shares his insights into how—and why—marketers need to prioritize inclusion in their goals, strategies, content, and more. Episode Transcript. Cynthia Price: I am really excited about this discussion today. Anyone, anyone? Kevin, can you see me?

Price 83

Price Marketing Marketers Education 83

Litmus

JUNE 17, 2021

What works for one brand may not work for yours. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further.

Shipping 117

Shipping Copywriting Whitepaper Email Marketing 117

Hubspot Marketing

JULY 19, 2023

Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis?

SEO 83

SEO Price Food Health 83

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Whitepaper 145

Whitepaper Content Marketing eBook User-Generated 145

Moz

MARCH 14, 2021

Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses.

SEO 66

SEO Education Management Non-Profit 66