Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Produce short-form videos.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 113

Energy Marketing Marketers Direct Mail 113

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. Video Landing Pages Among the top-performing landing pages, 30% incorporate video.

Education 100

Education Market Trends Marketing Marketers 100

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertising 73

Advertising Advertisers PR Millennials 73

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

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Customer Journey SEO Logistics Customer 116

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience.

User-Generated 138

User-Generated Price Branding Communications 138

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. Like Facebook, you can also post content like photos or videos.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Backlinko

APRIL 23, 2024

You use tone of voice in marketing to express your brand’s personality through text. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. The tone of each brand’s content manages expectations and gives you a sense of the type of SEO knowledge it offers.

Real Estate 83

Real Estate SEO Communications Fashion 83

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Video sharing. Disappearing content apps. Community blogging sites.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Bolus says.

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. Add one subjective question for their overall feedback.

User-Generated 113

User-Generated Education Market Research Customer 113

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

User-Generated 95

User-Generated SEO Communications Target Market 95

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 104

Thought Leadership Real Estate User-Generated Food 104

Scoop.it!

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Management 90

Management SEO Content Marketing Customer Marketing 90

Businesses Grow

MAY 6, 2024

Here are three colliding trends that seem to indicate a massive business opportunity: AI models are running out of content they need to grow. Some companies are willing to pay for new sources of content. OpenAI is paying Financial Times for its content. The Content Creator Guild “The biggest bottleneck today is data.

Law 73

Law User-Generated Fashion Education 73

Hubspot Marketing

APRIL 4, 2022

Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. The number one challenge for marketers is keeping up with algorithm changes. SEO Challenges in 2022. Algorithm changes.

SEO 145

SEO Copywriting User-Generated Content Marketing 145

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A. Are you ready?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Hubspot Marketing

MAY 8, 2023

Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. How Marketers Use AI What is AI SEO? 45% of marketers use generative AI for content creation.

SEO 122

SEO User-Generated Copywriting Health 122

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 115

SEO Analytics User-Generated Price 115

Martech

FEBRUARY 22, 2024

These and other questions are undoubtedly coming to a semiotics class soon. Wildfire Systems’s RevenueEngine browser extension for Chrome lets creators leverage generative AI to develop and monetize content that recommends, reviews, or compares products and brands. Now, on to this week’s releases. Seode AI’s Seode.ai Get MarTech!

User-Generated 102

User-Generated PR Marketing Automation Platform Social Media Marketing 102

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52

Search Engine Land

NOVEMBER 27, 2023

Knowing this helps you tailor your marketing to their interests. This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. Media companies advertise their own content and bring traffic to their high-conversion articles so they can make money.

SEO 126

SEO PR Law eBook 126

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 113

Marketing Strategy User-Generated Marketing Marketers 113

Neil Patel

DECEMBER 8, 2021

Sites with great content are the types of things you know when you see them. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. You just do.

SEO 136

SEO Entertainment Education Branding 136

Hubspot Marketing

OCTOBER 11, 2023

The same goes for YouTube, which made video accessibility and shareability online as simple as can be. Table of Contents What is the history of social media? 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. It’s one of the earliest blogging platforms and is still operational in 2023.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Search Engine Land

AUGUST 30, 2023

But how do you get your content to consistently show on these surfaces? But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. Not “BrandName Blog” or “BrandName Magazine.” Use these for opinion or satirical content. News showcase.

SEO 141

SEO User-Generated Management Branding 141

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing.

Thought Leadership 110

Thought Leadership Inbound Marketing Promotion User-Generated 110

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Instead, we should be creating content around what people want to discover.

SEO 102

SEO Inbound Marketing Transform Analytics 102

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

Hubspot Marketing

MAY 16, 2023

This generative AI tool produces answers to almost any question it’s asked. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. Cybersecurity.

Price 101

Price User-Generated CRM Copywriting 101

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. A content management system is what it sounds like.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Hubspot Marketing

JANUARY 29, 2024

It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. So, if you‘re curious about what trends to look out for and what it could take to go viral on the app this year, you’ve come to the right blog. TikTok Predictions for 2024 1.

Gen Z 107

Gen Z User-Generated Education Food 107

Hubspot Marketing

DECEMBER 14, 2023

However, you might not know how to market your business so customers can find you correctly. Of course, if you’d rather not go through the entire process alone, there are keyword tools such as Hubspot’s SEO marketing software. Content creation can seem overwhelming, but it’s pretty straightforward when you’re an expert in your field.

SEO 96

SEO Whitepaper Advertising Advertisers 96

Search Engine Land

SEPTEMBER 1, 2023

He explained: “Essentially we want to make search engines’ lives easier by using these techniques because as a result, they will reward us with our content ranking higher in the SERP and we’ll have more interaction from searchers.” ” “This means we need to question how to stay at the forefront of this.

SEO 143

SEO Communications Management Promotion 143