Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content. How do I create videos that stick?

Branding 104

Branding Video Marketing Millennials B2C 104

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

Hootsuite

JANUARY 18, 2024

Start in media res by jumping right into the meat of the video; people don’t want a long lead-up to the good stuff. You can also promise your viewers a surprise or a treat of some kind at the end of the video to keep them interested. You can choose a custom thumbnail for your video so it doesn’t mess up your grid aesthetic.

SEO 92

SEO User-Generated Entertainment Analytics 92

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to be agreed upon that aligns the purpose, scope, and budget. Between the two, there’s an almost endless number of places for branded videos to go wrong. Where Marketers Go Wrong.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Hubspot Marketing

MAY 15, 2023

I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. How the HubSpot Blog Team Leverages AI 1. How the HubSpot Blog Team Leverages AI 1.

Retail 110

Retail Thought Leadership Copywriting Management 110

Search Engine Land

NOVEMBER 15, 2022

Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads can be used to complement your existing image and text ad strategy to reach more potential customers as they move across the online landscape.

Customer Journey 92

Customer Journey Advertising Advertisers Product 92

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

User-Generated 112

User-Generated Video Marketing Shipping Product 112

Businesses Grow

JANUARY 8, 2024

This is the year of video! This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. That blog post is long, with over 3,000 words. 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106

Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. Particularly, platforms like Instagram and Facebook are focused on serving short-form videos to users, so these types of posts get more views and shares.

Entertainment 96

Entertainment User-Generated SEO Education 96

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Guest blogging. Brand ambassadors.

Branding 127

Branding Logistics Influencer Marketing Affiliate Marketing 127

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Video and voice search are leading the charge in 2021.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon.

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Neil Patel

JANUARY 28, 2023

A picture is worth a thousand words, so how many more words might video be worth? Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. So, the next best thing, then, is video.

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics.

Video Marketing 105

Video Marketing Branding User-Generated Marketing 105

Search Engine Land

FEBRUARY 6, 2023

Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. Long-form content is any piece of written content that’s over 1,000 words in length. Get the daily newsletter search marketers rely on. What is long-form content?

eBook 98

eBook SEO Branding Education 98

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Martech

OCTOBER 10, 2023

To stay competitive, companies must adapt their digital marketing strategies. An increase in consumer-driven touchpoints Ten years ago, brands drove two-thirds of touchpoints across advertising, direct marketing and in-person experiences, according to Cadillac’s CMO Melissa Grady Dias during a June 2023 Millennium Alliance keynote.

Customer Journey 116

Customer Journey Shoppers CMO eCommerce 116

Neil Patel

JANUARY 18, 2021

In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content (also, thanks for reading!). But I still sometimes struggle to come up with new blog post ideas. Wouldn’t it make more sense just to look at other blogs?

User-Generated 145

User-Generated SEO Product Marketing Strategy 145

Neil Patel

SEPTEMBER 1, 2020

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list.

Real Estate 145

Real Estate Shipping User-Generated Advertising 145

Welcome Software

JANUARY 12, 2024

Back at work, I’ve got new enthusiasm powered by an endless stream of holiday treats that came across my plate in December, but I can already see the bright shiny content strategy I dreamed up in November slipping away. But the fun stuff that makes me love content marketing and pushes me professionally?

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Orbit Media Studios

JUNE 20, 2023

With an effective content strategy, you can use content for marketing, sales, customer support, and internal alignment. Sure, you could create 143 Google sheets and pivot tables and content calendars — but that isn’t a content strategy — it’s content strategy documentation. What is content strategy?

Whitepaper 83

Whitepaper Content Marketing Management Education 83

Sprout Social

SEPTEMBER 16, 2022

Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. HEVC (h265).MOV.MP4.MPEG4.MPEGPS.

User-Generated 109

User-Generated Promotion SEO Branding 109

Marketing Insider Group

JANUARY 25, 2021

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere.

SEO 138

SEO Thought Leadership eBook User-Generated 138

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. In five years, many companies will be creating AI marketing campaigns. While individual teams are testing AI in small ways, most teams aren’t comfortable enough with the technology yet to use it for higher thinking or strategy. Or do they?

Product 82

Product User-Generated eCommerce Marketing 82

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Instead, it's wise to focus your efforts on influencer marketing, since influencers have demonstrated a level of influence over their audiences that surpasses even that of friends and family.

Gen Z 115

Gen Z Millennials Retail Price 115

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Neil Patel

DECEMBER 30, 2022

Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. With hundreds of hours’ worth of video content uploaded every minute , getting your videos matched with the right audience can be a huge challenge.

SEO 89

SEO User-Generated Analytics Video Marketing 89

TechWyse

MARCH 15, 2022

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd. Search Intent plays a huge role in successful SEO strategies. The topic can still be the same, but visually, people might get bored of seeing the same graphics or videos on every platform.

SEO 52

SEO Digital Marketing Market Trends Branding 52

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? A strategy. Every social media platform involves a different strategy to help you reach a unique audience. Share videos. You’re not alone.

Promotion 104

Promotion Place Branding Content Marketing 104

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Internet Marketing Ninjas

FEBRUARY 24, 2022

Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss content quantity and how to create a comprehensive content SEO strategy. Historically we had numbers for everything: Amount of pages, content length, keyword density, etc. appeared first on Internet Marketing Ninjas Blog.

User-Generated 99

User-Generated SEO Customer Product 99

SocialPilot

DECEMBER 6, 2023

On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. You can never determine all these ranking signals, but you can surely mold your content strategy to win your share of visibility on social media. billion users worldwide.

Entertainment 81

Entertainment Fashion User-Generated Analytics 81

SocialPilot

MARCH 12, 2024

It comes with several limitations, which we will discuss later in this blog. Once done, upload the video , add a caption, hashtags, and thumbline, and invite people to collaborate. Step 3 In the next stage, you can make changes and edit your video as you prefer. This is why SocialPilot is the most convincing tool in the market.

Transform 85

Transform User-Generated Analytics Management 85