Neil Patel

OCTOBER 24, 2020

So what do you do? And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. For instance, they must be willing to tell clients things they need to hear but may not want to – even if it means losing business.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Neil Patel

MAY 18, 2021

If you want to increase your conversion rates , you need a strong CRO program to guide you. Below, we’ll cover why CRO programs matter, how to create them, and what success in this space really looks like. Below, we’ll cover why CRO programs matter, how to create them, and what success in this space really looks like.

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Sachs Marketing Group

SEPTEMBER 12, 2023

You can market your business online by leveraging various digital channels such as search engines, social media, email, and content marketing. Marketing your business online can be a daunting task. With so many platforms and strategies to choose from, it’s easy to feel overwhelmed.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

DIY Marketers

OCTOBER 20, 2022

Marketing threats are a constant disruption to your best marketing plans. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. Data Privacy Issues. Data privacy issues have become a major obstacle for marketers.

Marketing 108

Marketing Marketers CRM Law 108

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 96

Copywriting CMO PR Social Media Marketing 96

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. First, you'll need to determine what type of email you're writing to ensure you're speaking to the right audience.

Copywriting 143

Copywriting eBook Communications Marketing 143

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. Questions I ask Paul Roetzer: [1:40] When somebody asks you, “What is AI?”

Transform 91

Transform Marketing Marketers Non-Profit 91

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Moz

DECEMBER 3, 2020

Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it. ? ? ? ?.

Automobile 61

Automobile SEO User-Generated Branding 61

Hubspot Marketing

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? What is Press Release Distribution?

PR 137

PR SEO Analytics Price 137

Rock Content

OCTOBER 6, 2015

Producing great content can take a lot of work from everyone involved. From having the right talent on hand to communicating well throughout the process, there are a lot of things to get right. And in order to get the final creative you really want, giving effective feedback is crucial. From The Marketoonist.

Communications 89

Communications Marketing Marketers 89

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What else do you need to know?

Marketing 86

Marketing Marketers Marketing Strategy Marketing Plan 86

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. year-on-year to total $771 billion.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Rock Content

FEBRUARY 5, 2016

You have to write a certain number of blog posts per year, you have to design this infographic, you have to make this demo video. When it comes to content marketing, you can’t have it both ways. Because what if you sink significant resources into a piece, hit “publish”, and nobody cares? What could this surprise look like?

Whitepaper 48

Whitepaper Promotion Content Marketing SEO 48

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 66

Product Marketing Product Transform CMO 66

Neil Patel

OCTOBER 23, 2020

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Influencer Marketing 104

Influencer Marketing Affiliate Marketing eCommerce User-Generated 104

Litmus

OCTOBER 29, 2020

In this episode of Delivering, host Jason Rodriguez sits down with Oracle’s Jason Witt to talk about the critical partnership between creative and development teams and how better communication and organic workflows can drive innovation in email marketing. I’ve been in marketing for almost 20 years now. Episode Transcript.

Retail 57

Retail Email Marketing Direct Mail Management 57

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103

Moz

APRIL 3, 2019

Do you start a blog? How do you really know what to do? But before you do anything else, you need to define what goals you want to accomplish with your content. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them.

Branding 68

Branding Whitepaper Finance User-Generated 68

Moz

JANUARY 12, 2021

Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. I'm Rob Ousbey from Moz. Also, if you want to learn more about SEO, come join me on Twitter. I want to share the research that my team members did when we were in your shoes.

SEO 59

SEO PR Branding Place 59

Litmus

APRIL 29, 2021

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. As much as we may have this in mind, there are a number of forces working against marketers from achieving this that an email brief could solve. In this post, we’ll walk you through: What is an email brief? Get your GUIDE ?.

Copywriting 134

Copywriting Key Performance Indicator Email Marketing CMO 134

Litmus

SEPTEMBER 25, 2018

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. But a number of forces are conspiring against marketers who want to achieve this. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep.

Copywriting 79

Copywriting Key Performance Indicator Email Marketing Customer Journey 79

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The content marketing director desperately pleaded his case.

Content Marketing 64

Content Marketing CMO Thought Leadership Marketing 64

Moz

JULY 22, 2019

Posted by Alex-T I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency , which (so far) hasn't resulted in any substantial changes to their site.

Marketing 57

Marketing Marketers Promotion SEO 57

Scoop.it!

MAY 2, 2024

Are you here because your blog has hit a bit of a dull patch? Keeping your content marketing strategy fresh and engaging is a tough gig, and let’s be honest, it can sometimes get pretty stale. And don’t worry; we’re not suggesting that you should start from scratch. You’re not alone. Let’s get started!

Real Estate 73

Real Estate Transform User-Generated SEO 73

Hootsuite

AUGUST 14, 2023

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. What is ChatGPT prompt engineering?

Product 92

Product Real Estate User-Generated Fashion 92

Neil Patel

AUGUST 16, 2021

With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Without leads, your business will most assuredly fail, so today, I want to show you proven hacks that will grow your leads by 113 percent. What Is Lead Generation?

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. joderama Click To Tweet. Audience engagement.

Content Marketing 110

Content Marketing Marketing Marketers Energy 110

Hootsuite

OCTOBER 2, 2019

That means Facebook ads can get your message in front of the people who are most likely to want your products or services. It’s important to understand the different Facebook ad types and targeting options before you dive in if you want to get the best results. That’s great for your budget, conversion rates, and return on investment.

Advertising 112

Advertising Advertisers User-Generated Real Estate 112

CXL

NOVEMBER 15, 2022

According to Dell, data is the new crude oil of modern society. It’s mined, it’s processed, and it’s valuable—when you know what to do with it. Data visualization turns raw data into accessible charts, graphs, and maps to help you share it, learn from it, and make data-driven decisions.

Analytics 84

Analytics Marketing Marketers User-Generated 84

Moz

JANUARY 17, 2021

So, what are these unconventional methods to generate B2B sales leads? B2B content is brand and agency-focused, and you want to create materials that attract attention from that audience. How can you tailor your content marketing to the right B2B audience? How to use B2B email marketing. Buyer personas.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65