Rock Content

MARCH 12, 2024

In the E-E-A-T landscape, making your brand stand out in your industry is essential. There is an infinite amount of branding advice online. Get to know your competition, create a platform, and use social branding. In the end, though, successful branding boils down to one simple piece of instruction.

Branding 92

Branding Whitepaper Shoppers Price 92

Rock Content

MAY 3, 2024

Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. By using only static PDFs, without interaction or personalization, you are at risk of losing your readers’ interest and having your content’s performance fall short of what you were expecting.

Transform 87

Transform Key Performance Indicator User-Generated Education 87

Lynton Web

APRIL 11, 2024

Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. In this guide, we'll explore the ins and outs of blogging, from the basics to advanced strategies, to help you become an expert blogger.

Whitepaper 105

Whitepaper SEO eBook Place 105

Scoop.it!

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? If you’re wondering how to make this happen, this article is exactly what you need. can help the search engine think of your brand as trustworthy.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Rock Content

FEBRUARY 15, 2024

UX stands for “user experience” – the experience of what it’s actually like to interact with a particular product or brand. Nail the UX design attached to a particular product or web experience, and you potentially have a hit on your hands. But what is UX design and why is it important?

Copywriting 87

Copywriting Energy eBook Product 87

Search Engine Land

MAY 7, 2024

Brand keyword efficiency: Increased brand-specific searches like “Lectric ebike,” by securing links and brand mentions in content at key touch points along the audience’s journey. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

eCommerce 84

eCommerce PR Real Estate SEO 84

Hubspot Marketing

APRIL 14, 2023

If you're unfamiliar with ChatGPT , here's what you need to know. If you're unfamiliar with ChatGPT , here's what you need to know. What is ChatGPT? 25 ChatGPT Prompts for Marketing "List [number] ideas for blog posts about [topic]." Create 3 call-to-action button ideas based on the contents of this blog post URL."

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Hubspot Marketing

APRIL 9, 2024

What does this mean for you? I may not have an AI expert on staff, but I definitely experiment with these new tools to see where they work best. Check out this blog on AI in Digital Marketing for more information. Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.

Advertising 73

Advertising Advertisers PR Millennials 73

Hubspot Marketing

MARCH 19, 2024

What challenges are they facing? And, what are their plans and expectations for 2024 and beyond? We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers. Let’s dive into my recommendations. 11 Data-Backed Marketing Recommendations for 2024 1.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. Write down your answers to the following questions: Why do you want to start a food blog?

Food 94

Food Affiliate Marketing Promotion SEO 94

Search Engine Land

FEBRUARY 9, 2024

Prompt: Give a brief overview of search generative experience. Answer: The Search Generative Experience (SGE) is a new AI-powered search engine developed by Google. SGE also supports vertical search experiences, such as Google Shopping, and can provide AI-generated answers for specific product searches.

User-Generated 117

User-Generated SEO PR Digital Marketing 117

Search Engine Land

SEPTEMBER 11, 2023

Organic traffic performance of established publications vs. newer, smaller publishers While tracking the performance of media companies doing affiliate marketing, I started seeing traffic declines for established brands. What can be the reason behind these movements? Below are some snapshots of the websites’ performance.

Affiliate Marketing 140

Affiliate Marketing Marketing Marketers SEO 140

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. That’s what this blog is all about! Hence, it makes total sense to listen to their feedback to understand what’s working and what’s not.

User-Generated 87

User-Generated Customer Food Place 87

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customer Journey 129

Customer Journey SEO Customer Logistics 129

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. give advice in the same niche, but Backlinko’s brand tone conveys precise guidance , and The SEO Rant! ’s

Real Estate 83

Real Estate SEO Communications Fashion 83

Scoop.it!

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.    This experience is a powerful reminder of the opportunities that await when you match great content with the right monetization strategy.   What do you want to achieve?

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. What is TikTok monitoring?

Branding 100

Branding Analytics Management Customer 100

Rock Content

FEBRUARY 21, 2024

Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. If you’re wondering what on earth EGC is, relax – you’re not alone. What the Heck is Employee-Generated Content (EGC)? When your employees speak, people listen.

Transform 83

Transform User-Generated Branding Education 83

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Consumers now access multiple devices and use diverse channels where they expect their favorite brands to be present.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Search Engine Land

NOVEMBER 15, 2023

It now shares the same brand name as multiple other Microsoft AI products. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. ” However, Microsoft Bing will still provide a combined Search and chat experience. .” What Microsoft is saying.

Product 115

Product Branding Marketing Marketers 115

Hubspot Marketing

JUNE 19, 2023

Pictory Image Source Pictory is an excellent AI video generator for creators and marketers who don't have experience creating videos. For example, you can submit a blog post, and Pictory will create a video based on the post that can be used for social media or your website. Pictory Synthesia HeyGen Deepbrain AI Synthesys InVideo Veed.io

User-Generated 138

User-Generated Price Branding Communications 138

Buffer Marketing

FEBRUARY 5, 2024

And the ability to understand and harness it dark can provide valuable insights into what’s driving engagement, referrals, and what your audience wants out of your content. What is dark social? Or a friend has asked for a restaurant recommendation, and you share a link with them. That’s dark social.

Analytics 103

Analytics User-Generated Digital Marketing Communications 103

Campaign Monitor

MARCH 21, 2024

The welcome journey Welcome emails — boasting the highest open and engagement rates in an email series — are the messages subscribers expect to see in their inboxes, especially after subscribing or making their first purchase from your brand. Providing a good experience is key. Providing a good experience is key.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Search Engine Land

FEBRUARY 6, 2024

Digital PR for SEO is not just links and brand mentions alone. What’s most interesting is how these models can understand a website, content or individual’s reputation around a specific area of expertise. To see proof of this, ask ChatGPT Plus who someone is and what they specialize in. Just brand mentions.

PR 114

PR SEO Customer Journey Thought Leadership 114

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Influencers. It makes sense.

Influencer Marketing 132

Influencer Marketing Whitepaper User-Generated Marketing 132

Search Engine Land

APRIL 17, 2024

UA reported what users did; GA4 generates predictive insights. What this change means for SEOs So, let’s start with the impact that measuring key events can have on the career path of SEOs. What this change means for SEOs So, let’s start with the impact that measuring key events can have on the career path of SEOs.

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Search Engine Land

FEBRUARY 23, 2024

Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Test, learn and win LinkedIn warns that you should not assume what worked in the past will work in a cookieless future. What LinkedIn is saying. Why we care.

Finance 120

Finance Health CRM New Technology 120

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.

Content Marketing 72

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 72

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. Email Marketing Vs. SEO - What are marketers saying?

Email Marketing 103

Email Marketing SEO Marketing Marketers 103

Search Engine Land

MARCH 28, 2024

The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. What are non-engagement signals? What Pinterest is saying. For example, Pinterest’s commitment to inclusivity is supported by non-engagement signals.

User-Generated 88

User-Generated Management Search Marketers Product 88

Hubspot Marketing

APRIL 25, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In this blog, I reveal their top five pricing tips. In this blog, I reveal their top five pricing tips. The framing, the offer, the brand. That’s what makes people buy.

Price 108

Price Promotion Market Research Product 108

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Your mind is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Search Engine Land

OCTOBER 23, 2023

Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. They assess the severity of the problem, allowing brands to capture their interest. Implement content marketing through blog posts focusing on SEO for broad terms and questions.

Customer Journey 116

Customer Journey SEO Logistics Customer 116

SMA Marketing

JANUARY 11, 2024

The problem is a lot of people have no idea what any of these things mean. We will break down some of the most common marketing abbreviations to give you better insight into what they mean. A content management system is what it sounds like. Again, this is what it sounds like. It works to personalize your content.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Either way, know what you want to achieve before diving in.

Branding 135

Branding Logistics Influencer Marketing Affiliate Marketing 135

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. To learn what kind of video content your target audience likes, you’ll need data indicating which social media platform(s) they use most. If your brand isn’t already getting social, you’re missing out.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103