Buffer Marketing

APRIL 22, 2024

Unique circumstances will forever mark the first half of the 2020s, but those alone won’t capture the decade's legacy. A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. The numbers don’t lie. What should you post?

Thought Leadership 104

Thought Leadership Real Estate User-Generated Food 104

Buffer Marketing

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall. I published based on my feelings at the time.

Transform 131

Transform Energy Social Media Marketing Law 131

Marketing Insider Group

APRIL 15, 2024

It’s affected what we watch, how we shop, and the paths we choose in our careers. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. So, what’s driving this shift?

Transform 92

Transform Market Segmentation Manufacturing Thought Leadership 92

Rock Content

FEBRUARY 21, 2024

If you’re wondering what on earth EGC is, relax – you’re not alone. What the Heck is Employee-Generated Content (EGC)? So this is the content – be it in the form of videos, images, social media posts, or blogs – that is created and shared by your own team members. But, hey, we get it. Probably not. But fear not!

Transform 78

Transform User-Generated Branding Education 78

Digital Marketer

OCTOBER 5, 2023

In some form or fashion) What’s the future of SEO? In this article, I’ll break down simple-to-understand answers on the future of SEO so that you (as a marketer, SEO, or entrepreneur) can benefit from SEO instead of being dominated by it. Help marketers better understand their customer avatar. Is SEO dead? No, it’s not.

SEO 103

SEO Fashion Search Marketers Customer 103

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Jeff Bullas

MARCH 7, 2023

Why does that matter for marketing? Marketing is both an art and a science. Digital advertising has become an essential component of marketing strategies for businesses across industries. In this blog post, we will explore some of the top AI image generators for creating images and copy for digital advertising.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Search Engine Land

NOVEMBER 17, 2023

What excites me about SEO is that it’s always changing. You can’t stand still – staying ahead is crucial. Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. UGC is a game-changer in digital content.

User-Generated 115

User-Generated SEO Education Promotion 115

Buffer Marketing

FEBRUARY 5, 2024

And the ability to understand and harness it dark can provide valuable insights into what’s driving engagement, referrals, and what your audience wants out of your content. What is dark social? However, dark social also presents unique marketing opportunities. That’s dark social.

Analytics 103

Analytics User-Generated Digital Marketing Communications 103

Search Engine Land

FEBRUARY 6, 2024

What’s most interesting is how these models can understand a website, content or individual’s reputation around a specific area of expertise. To see proof of this, ask ChatGPT Plus who someone is and what they specialize in. But let’s start with what digital PR for SEO isn’t. Integrated SEO and PR.

PR 114

PR SEO Customer Journey Thought Leadership 114

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. But, it’s not like the rest.

Transform 103

Transform Customer Management Communications 103

Sprout Social

JANUARY 11, 2024

That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Branding 106

Branding Transform Health Analytics 106

Rock Content

JANUARY 4, 2024

What’s more, it’s never been more important. They don’t just look for the keywords you type in. Instead, they interpret your intent to deliver exactly what you need. It empowers search engines to figure out what people are looking for and deliver it. At the same time, SEO is continually changing.

SEO 85

SEO User-Generated B2C Branding 85

Rock Content

MARCH 26, 2024

What if you could humanize your AI content creation at scale while still maintaining quality and following SEO best practices? And as a content producer for Rock Content’s blog, I’ll show you how we produce some of our content. The Importance of Humanizing AI Content: I bet you don’t like chatting with a robot, right?

Transform 82

Transform User-Generated SEO Branding 82

Customers.ai

FEBRUARY 7, 2024

These are the folks who don’t just follow trends; they’re out there setting them. With his forward-thinking approach, he’s pushing the envelope on what advertising can achieve, making it clear that it’s all about weaving brands into the fabric of daily life​. You’ve gotta know who to listen to.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful.

Marketing 143

Marketing Marketers User-Generated Inbound Marketing 143

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. But what if your company can’t be a source, for whatever reason? This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.)

Place 112

Place Content Marketing Non-Profit Whitepaper 112

Search Engine Land

DECEMBER 27, 2023

This didn’t stop people from confusing Bard with some AI features it teased at the same time (which we later learned was SGE). Google seemed to rush the Bard announcement (widely considered to be so underwhelming that Google lost $100 million in market value the following day) to Feb. ” Citations were added later.

SEO 126

SEO User-Generated Gen Z Analytics 126

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Influencer Marketing 124

Influencer Marketing Entertainment Marketing Marketers 124

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

User-Generated 109

User-Generated Marketing Marketers CMO 109

Chief Martec

JUNE 4, 2023

” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. ” Why ecosystems are often underestimated at first What is the deadliest animal on earth? Now, don’t take that metaphor the wrong way.

User-Generated 111

User-Generated Product Place Customer 111

Search Engine Land

JANUARY 1, 2023

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? What was Google thinking? See Search Engine Land’s follow-up stories: Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For. Here’s what kept him occupied.

Search Marketers 114

Search Marketers Marketing Marketers Manufacturing 114

OnDemand CMO

SEPTEMBER 28, 2023

In this blog, we explore the concept of inertia in a business context, dissect its root causes, and provide practical strategies for overcoming it to drive business success. Often decisions are made around the strengths and limitations of existing team members rather than what might be good for the organization longer-term.

Transform 86

Transform Management Communications Marketing Strategy 86

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. However, lead generation often starts with marketing. What does lead generation look like today?

B2C 87

B2C SEO Education Content Marketing 87

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. Additionally, you offer web hosting and email marketing services. You sell bespoke SEO, PPC and marketing packages.

SEO 101

SEO Education Promotion User-Generated 101

Search Engine Land

OCTOBER 28, 2022

What is the greatest skill in SEO? So I asked several SEO professionals what they would consider the greatest skill in SEO. Here’s what they told me. If they can’t do that, their career will be short. do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co.

SEO 127

SEO PR Finance B2C 127

Buffer Marketing

JANUARY 18, 2024

As a job seeker, the benefits were great — the platform recommended jobs I would be a top applicant for and allowed me to reach out to hiring managers directly, even if I wasn’t connected to them. In a nutshell, I want to generate engagement and grow my audience — could LinkedIn Premium help with that, too?

User-Generated 109

User-Generated Analytics Price Customer 109

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing?

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. Prompt: Write blog on The Importance of Local SEO for Small Businesses. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area. I am trained with Search Engine Land content.

SEO 108

SEO User-Generated Education Digital Marketing 108

Buffer Marketing

JANUARY 20, 2023

Launching a new feature can be a step into the unknown — our customers are creative and will use our product in ways we didn't anticipate and ask questions for which we didn't prepare answers. We can offer valuable insights and suggestions to help shape the feature.

Product 109

Product User-Generated Management Communications 109

Buffer Marketing

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. The reality is that the best LinkedIn users are marketing machines. The reality is that the best LinkedIn users are marketing machines. What’s the true ROI? Having a strong LinkedIn game is no longer an option.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Marketing Insider Group

JANUARY 30, 2024

They’re focusing on what each part of their business needs, tailoring their content to these specific areas. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. It’s the bread and butter of what we do here at Marketing Insider Group.

Transform 92

Transform Customer Acquisition Education Customer 92

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Search Engine Land

DECEMBER 6, 2023

This helps ensure that the sites’s content marketing remains relevant and timely. Understand how users interact with different content types and what captures their interest the most, then build on these insights. Apply insights to your SEO strategy Use the insights to shape your content strategy.

SEO 131

SEO User-Generated Transform Market Trends 131

Neil Patel

MARCH 29, 2021

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals. Before we begin, your first task is to decide what your goal for guest blogging is.

Promotion 145

Promotion Analytics Place Advertising 145

Marketing Insider Group

APRIL 2, 2024

Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? If your site isn’t properly indexed, you’re missing out on this massive audience. If your site isn’t properly indexed, you’re missing out on this massive audience. billion searches every day.

SEO 64

SEO Health Analytics Product 64