Hubspot Marketing

JULY 15, 2022

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? Let's dive into the key benefits and drawbacks of hiring an agency, explore how to make the right decision for your business, and cover five PR tasks you can manage in-house. Reasons to Hire a PR Firm.

PR 123

PR Management Communications Promotion 123

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Martech

MARCH 20, 2024

Start with soul searching What is your why? In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Descriptive names (e.g.,

Transform 104

Transform Branding Management Education 104

Spiralytics

MARCH 27, 2024

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. If you’re looking to hire a content writer in the Philippines, this post shares how you can tap into this flourishing talent pool. The variety goes on.

Education 52

Education Digital Marketing SEO Communications 52

Set Up

OCTOBER 17, 2023

This blog was written by Set up President, Amanda Thompson. Amanda’s extensive experience in the marketing world gives her a unique perspective to serve Setup’s agency partners and solve pain points for clients. What do I mean when I say Brands are ghosting Agencies? No, I have not. And why not?

Branding 59

Branding Transform Communications Fashion 59

Orbit Media Studios

FEBRUARY 28, 2024

It is a list of 20 questions, based on our experience on the agency side, combining 25 years of experience providing web design services and 1000+ meetings with clients and prospects. What keeps you up at night? What’s it worth to you to solve that problem?” You can use it to interview potential partners.

User-Generated 90

User-Generated Analytics SEO Communications 90

Exposure Ninja

NOVEMBER 13, 2023

You were getting a decent amount of leads but your marketing strategy isn’t getting you the payoff it used to. You’re working with a marketing agency but you’re not totally sure what they’re doing and whatever it is doesn’t seem to be getting you leads You’ve been losing more leads to competitors.

Law 52

Law User-Generated Digital Marketing SEO 52

Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears. What problems do they have? What do they need to know and when?

Non-Profit 117

Non-Profit Health Finance Social Media Marketing 117

Jeff Bullas

FEBRUARY 6, 2023

With so many tasks on your plate, you need to work as efficiently as possible, saving time while getting the best results for your clients. So, here’s everything you need to know about Instagram growth services – how they work, how to find the high-quality ones, and what benefits you can reap.

User-Generated 305

User-Generated Management Price Place 305

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Meet our Co-Founders: Neil Patel and Mike Kamo.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Search Engine Land

MARCH 17, 2023

Who is in the trenches creating that brand’s consistent content presence on their blog, social media or video channels? Insourcing vs. outsourcing content: What’s the difference? hiring an agency or freelancers) to create content. There are pros and cons associated with each option. Their voice and style.

SEO 87

SEO Shipping Place Management 87

Neil Patel

AUGUST 28, 2020

Today, there are hundreds, if not thousands, of SEO agencies out there. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? First things first, why do you need an SEO agency? In SEO, where you’re going requires a different airplane (or agency).

SEO 144

SEO eCommerce Thought Leadership Communications 144

Set Up

JUNE 15, 2023

Featuring Hire Profile The Set up #MarketingMixer is a chance for marketing leaders to connect, discuss, and learn. At previous Mixers, we’ve hosted a number of panelists , held a marketing agency showcase , discussed business matchmaking , Seasonality in Marketing , and even facilitated virtual Marketer “ speed-dating.”

Gen Z 52

Gen Z Energy Communications Marketing 52

Search Engine Land

AUGUST 25, 2023

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click ( PPC ) marketing. Master client relationship I realize it may sound cliché for the top skill. So how do you master client relationships, you ask? But you should.

Analytics 93

Analytics eCommerce Management Advertising 93

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. What pain points do you address? Are they even aware they have a problem?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. You’ll need to use other marketing methods to grab your audience’s attention and convince them to try your solution.

SEO 142

SEO User-Generated Energy Promotion 142

Hubspot Marketing

MARCH 11, 2024

I've never been more nervous about writing a job application email than when applying for my first marketing internship. First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped and flopped. I felt like everyone could tell I had no experience and was utterly desperate for that to change.

Marketing 82

Marketing Marketers Communications Digital Marketing 82

Search Engine Land

NOVEMBER 28, 2022

You hired your content marketing agency in good faith. You had every hope they would soon start producing fantastic content for your brand or your clients’ brands. What gives? Is it time to fire your content marketing agency and move on? Here’s exactly what to weigh and consider. Not so fast.

Content Marketing 93

Content Marketing Key Performance Indicator Communications Marketing 93

Exposure Ninja

NOVEMBER 27, 2023

It’s a myth that content marketing is only good for building awareness. An effective content marketing strategy, done in the right way, can help you attract quality potential clients. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. It all depends on the client.

Content Marketing 52

Content Marketing Law eBook Marketing 52

Search Engine Land

AUGUST 1, 2023

How about hiring a PPC- or SEO-only agency or keeping in-house teams in silos? The truth is, any brand or agency marketer not fully committed to using SEO and PPC to make each other stronger is doing their organization (or client) a disservice. Paid reports and what they mean for SEO 1. SUBSCRIBE See terms.

SEO 92

SEO Communications Education Search Marketers 92

Search Engine Land

MARCH 1, 2024

best date spots in {city}, best small towns near {city}, best {service provider}, best {software type}, best {software type for}) Checklist (e.g., YouTube checklist) {type} software (e.g., YouTube checklist) {type} software (e.g., YouTube checklist) {type} software (e.g.,

Non-Profit 133

Non-Profit User-Generated SEO Analytics 133

Hubspot Marketing

OCTOBER 16, 2019

See what I did there? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together.

PR 120

PR Communications Price Management 120

Sachs Marketing Group

JULY 10, 2023

Asking questions before hiring a digital marketing agency is crucial to ensure they are a good fit for your business. It helps gauge their expertise, understand their approach to marketing, assess their experience with similar companies, and clarify expectations regarding cost, communication, and performance measurement.

Digital Marketing 52

Digital Marketing Marketing Marketers Key Performance Indicator 52

Sachs Marketing Group

SEPTEMBER 12, 2023

You can market your business online by leveraging various digital channels such as search engines, social media, email, and content marketing. Marketing your business online can be a daunting task. In this article, you will discover how to start marketing your business online in 10 easy steps.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 109

Partner Marketing Manufacturing Thought Leadership Marketing 109

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. What can AI take from your content? First, what can generative AI even take from us?

User-Generated 113

User-Generated SEO Thought Leadership Place 113

Neil Patel

OCTOBER 24, 2020

So what do you do? Hire a consultant, hands down. And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. When hiring a consultant, make sure you follow these five simple and important guidelines: Person of the Highest Character.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Rock Content

SEPTEMBER 6, 2023

It’s also about adequately leveraging solid real estate SEO strategies and showing up for would-be clients with genuinely helpful content. The Landscape of Real Estate Marketing The real estate industry is nothing if not competitive these days. However, a solid marketing strategy takes all of these possibilities and more into account.

Real Estate 82

Real Estate PR Marketing Marketers 82

Search Engine Land

MARCH 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. What should be included in your content budget? You know you should set a budget for content, but what exactly should you budget for? How much should you budget for content?

SEO 97

SEO Manufacturing Analytics Management 97

Neil Patel

DECEMBER 30, 2020

So what’s required to win? What’s the right way to do it? If you’re like most business people, you’re looking to hire a link-building agency because you heard links drive higher rankings and traffic to your site. Your SEO strategy and business goals determine what link-building strategies and agency you’ll need.

SEO 145

SEO Content Marketing Branding Promotion 145

Search Engine Land

APRIL 12, 2023

Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. LinkedIn is not just a resume LinkedIn is much more than an online resume.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Search Engine Land

OCTOBER 26, 2023

Marketing your business cost-effectively While people are generally intimidated by putting content out, especially video content, you don’t need much to get started. They want quick, easy, direct direction on what to do. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?”

SEO 106

SEO Education User-Generated Entertainment 106

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. We interviewed four social media managers to ask them why they pursued this career path, what it’s really like behind-the-scenes and how you can land a role (even without any experience). sproutsocial.

Management 102

Management Copywriting User-Generated Communications 102

Unbounce

NOVEMBER 2, 2023

/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. More blog posts by Garrett Hughes In “AI on Trial,” hosts Pete Housley and James Thomson are joined by Aaron Kwittken , Founder and CEO of PRophet , to discuss the ethical implications of this AI moment. Thanks marketers for tuning in.

PR 98

PR Marketing Marketers Non-Profit 98

Digital Marketer

NOVEMBER 26, 2022

Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. Or at least that’s what your clients probably think. As a copywriter, what jobs should you actually be doing?

Copywriting 87

Copywriting SEO Promotion Video Marketing 87

Orbit Media Studios

JUNE 15, 2022

But what does that actually mean? What does website optimization entail? In this article, we’ll cover: What website optimization is. What is website optimization? In reality, it’s about making educated guesses about what will improve the website, and then testing to see what actually worked.

SEO 107

SEO Analytics Whitepaper Copywriting 107

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. To heed the advice of creating content, many local businesses default to blogging. What you do. Why you do it.

Manufacturing 90

Manufacturing Price Real Estate Retail 90