Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Here are a few innovative content marketing examples for your blog: 1.

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Businesses Grow

APRIL 1, 2024

I was recently talking with a young influencer and I offered to send her one of my books. “OK, how about an audiobook?” I asked them this question — if they needed to market a hypothetical friendship bracelet business for an entrepreneurship merit badge, what would they do? ” This story is not unusual.

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Gen Z Marketing Marketers User-Generated 126

Search Engine Land

SEPTEMBER 28, 2023

Google today announced a new “standalone product token”, Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. What Google is saying. However, as AI applications expand, web publishers will face the increasing complexity of managing different uses at scale.”

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Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What’s your budget?

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Hubspot Marketing

MAY 2, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the golden age of audio content. But what's even more interesting is that we're also in the early days of AI-generated audio content. Let's get into it.

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Buffer Marketing

MAY 14, 2024

After analyzing millions of social media posts sent through Buffer, we discovered that video content is far and away the best-performing content type for every social media platform.  Just because you’re great at talking to a camera doesn’t necessarily mean you’re great at editing video — and vice versa. 

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Rock Content

MARCH 26, 2024

What if you could humanize your AI content creation at scale while still maintaining quality and following SEO best practices? As rockers, we are proud to use our own tools to help boost our content production process. The Importance of Humanizing AI Content: I bet you don’t like chatting with a robot, right?

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Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

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Duct Tape Marketing

MAY 2, 2024

Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior. Understanding Consumer Search Behavior: Gain insights into how consumer search behavior is evolving and what it means for your SEO efforts. I found it.

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Search Engine Land

MARCH 14, 2024

Whether AI will dominate the SERPs altogether is up for debate. I’m talking about “hidden gems.” This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your brand.

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Buffer Marketing

APRIL 29, 2024

The use of AI to generate weird and wonderful imagery is definitely my favorite application of the cutting-edge tech. I’m sure by the time this article is published, about 35 more will have just launched that I’ll need to test. Here are my favorite AI image generators and how they stack up with one prompt in particular.

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Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

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Search Engine Land

MAY 20, 2024

SEO content value proposition template Clarifying your SEO approach This article continues my recent series on SEO strategies , SEO planning , using generative AI to help with SEO and how to create helpful, people-first content. The canvas then helps you get “fit” between your products and services and what your customer really needs.

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Businesses Grow

JANUARY 3, 2023

This is nothing less than an existential crisis presented by AI.”. It took me an hour to talk her off her cliff. I’ve thought about this a lot. HUMAN skills are being effortlessly replaced by AI. Yes, there is an existential crisis presented by AI. So what happened with the calculators? In the classroom?

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Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. You’ve heard whispers about AI writing tools promising to make life easier. What is AI-generated content? Should you be worried?

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Hubspot Marketing

MARCH 19, 2024

What challenges are they facing? And, what are their plans and expectations for 2024 and beyond? We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers. Do more with AI and marketing automation tools. Let’s dive into my recommendations.

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Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible. Not only can these nifty AI apps and tools help you boost productivity by organizing your time and tasks better, but they can also use machine learning to do some of those time-consuming or repetitive tasks for you.

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Search Engine Land

MARCH 5, 2024

Some of this is AI, and that’s OK.” ” This article explores how you can leverage AI tools to streamline the process of creating blog roundups and skyscraper posts – two effective content formats that, done well, can earn prominent positions in search results pages and drive traffic.

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Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. A: Literacy. A: Absolutely.

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Transform New Technology Marketing Automation Platform SEO 84

Marketing Insider Group

APRIL 15, 2024

It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. We’re not just talking about any influencers. So, what’s driving this shift? Who Are B2B Creators?

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Transform Market Segmentation Thought Leadership Manufacturing 87

Businesses Grow

OCTOBER 2, 2023

At the time, I was McKinsey & Company’s Executive Editor for AI. And with nearly a decade in the AI arena under my belt, I’d witnessed the tides of hype rise and fall. And what did it mean for my career? Soon I was busy fast-tracking perspectives on generative AI and immersing myself in this new world.

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Search Engine Land

FEBRUARY 23, 2024

Fortunately, this task that previously could involve teams of people combing through thousands of URLs can be drastically sped up with modern AI models. Should you use AI for redirect mapping? Scalability Using AI to help map redirects is a method you can use on a site with 100 URLs or over 1,000,000.

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Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. This is where AI steps in.

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Branding Transform User-Generated SEO 112

Orbit Media Studios

OCTOBER 25, 2023

By Andy Crestodina Content marketing is all about the content-audience fit. Besides, it’s not how content marketers are using AI today. source ) Everything we do in this post we’ll do using the ChatGPT. source ) Everything we do in this post we’ll do using the ChatGPT. So start with the audience. Here are the prompts.

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Hubspot Marketing

APRIL 17, 2023

The market for AI in marketing is likely to hit $107.5 What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives? To answer this question, I spoke to several content creators who use AI. Here's what I found. billion in 2021.

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Orbit Media Studios

FEBRUARY 28, 2024

Blog posts They may not be ready to hire you, but if you impress your blog readers, they’ll think of you when the time is right. Internal links within articles are the main way to keep visitors flowing through a blog. Some scan your blog then pick the articles automatically. What about blog comments?

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Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This article explores six types of AI use cases in marketing, each offering a unique contribution. A generative AI system makes a broader variety of data accessible, but the accuracy must be verified.

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Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? Enter the impetus for solving both challenges: artificial intelligence (AI). Generative AI hasn’t worked out all the kinks.

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SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. This is where leveraging AI by using on-point influencer marketing AI prompts can completely change the game. This is where AI prompts can be incredibly useful.

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Influencer Marketing Transform Marketing Marketers 90

Customers.ai

JANUARY 17, 2024

As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. We’re not just talking about the next big thing – we’re talking real changes that are reshaping our industry. What Are the Top Marketing Agency Trends for 2024?

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User-Generated Marketing Marketers Analytics 102

Unbounce

MAY 4, 2023

Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. Oh, how naive we were. AI has arrived, and now it’s friggin’ everywhere. John Oliver is talkin’ about AI-generated images in Midjourney.

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User-Generated Marketing Marketers Copywriting 128

Customers.ai

JANUARY 22, 2024

Here at Customers.ai, we like to say our platform helps you remarket like it’s 2019 again. Of course, we all know what happened – iOS 14 rolled out and remarketing became well, not so great. So, should we just say our goodbyes and move on with our lives? We just have to give it a jump start. Not a chance!

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Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. 7 Essential AI Insights for Marketers in 2024 1. Become a prompt master.

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Transform User-Generated Marketing Marketers 108

Neil Patel

FEBRUARY 11, 2023

It’s so funny how many people are concerned about ChatGPT and Bard. But first, let’s go over what these AI tools really mean for marketers. How AI impacting performance marketers At least in its current form, the biggest thing ChatGPT or other tools like the Ubersuggest AI writer will help you write content faster.

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Unbounce

NOVEMBER 2, 2023

/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Generative AI tools like Chat-GPT and DALL-E exploded in popularity. See, there are some big problems with AI. Generative AI tools have effectively been trained to mimic the unattributed work of artists and creators.

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Hubspot Marketing

DECEMBER 4, 2023

But with great opportunity also comes drawbacks: The market is saturated, and AI makes it easier than ever for anyone to become a creator — which means it truly takes a special case to be sustainable and profitable. We got the insider scoop from Jay and several other successful creators, and narrowed their advice down to seven key tips.

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Duct Tape Marketing

FEBRUARY 7, 2024

Embark on a transformative journey as we discuss the evolution of content marketing and the role of AI in shaping its future. Learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape.

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