Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Others may be unable to search for relevant stock images or find images or digital videos within your DAM. Dig deeper: Why we still need DAMs in our martech stack 2.

Price 104

Price Management Product New Markets 104

Search Engine Land

MARCH 20, 2024

Why is this assignment likely to produce a learning moment? Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. In the 1970s, I wrote using typewriters as a reporter and editor. Then in August 1981, I was introduced to a word processor at my job at Wang Laboratories.

User-Generated 107

User-Generated Transform SEO New Technology 107

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. You’ve been mentioned.

PR 104

PR SEO CMO Energy 104

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

Customer Journey 116

Customer Journey SEO Logistics Customer 116

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 115

PR SEO Customer Journey Thought Leadership 115

Neil Patel

DECEMBER 16, 2021

That’s why eMarketer estimated that digital ad spending will grow to $191.01 This is on-trend with what we have seen in digital ad spend growth. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. These tools are free, so why not get multiple opinions?

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot. In this article, we’re taking a deep dive into what this decline means for the world of content marketing.

Content Marketing 101

Content Marketing Marketing Marketers User-Generated 101

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 120

Customer Acquisition Marketing Marketers Global Marketing 120

SMA Marketing

OCTOBER 9, 2023

In the age of AI, business owners often believe blogging is a waste of time and money. Regardless of this perception, the facts about blogging for business reveal quite the opposite. Business blogs offer the flexibility to elaborate and provide detailed information about your products and services. What Is a Blog?

SEO 52

SEO Education Promotion Content Marketing 52

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! When you log in to Bard, it emphasizes that it is still an experiment, and I was one of the first-week users, so we’ll keep that in mind when we see the results. With a little editing, I could have easily used this output as a blog post.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. 5 Actionable Content Marketing Lessons for SaaS. Topics covered in SaaS content are often technical. Quick Takeaways.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. People want high quality, useful, relevant, and engaging content about things that matter to them. That’s content marketing in a nutshell. How’s it doing in 2021?

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity.

User-Generated 104

User-Generated CMO SEO Product 104

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. But there is rarely one correct answer in digital marketing. State what you do, who it’s for, why it matters, and what to do next with such clarity it can be understood in seconds.

PR 123

PR SEO Place Promotion 123

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 76

Influencer Marketing Gen Z Marketing Marketers 76

Neil Patel

JANUARY 18, 2021

In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content (also, thanks for reading!). But I still sometimes struggle to come up with new blog post ideas. Why Should You Use YouTube for Inspiration?

User-Generated 145

User-Generated SEO Product Marketing Strategy 145

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). ” You can see why a quote like this would twist your shorts. Is this true?

Non-Profit 82

Non-Profit Law Transform Marketing 82

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. How important is personalization in content marketing?

Content Marketing 130

Content Marketing Customer Journey Marketing Marketers 130

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. We know that content is king, but why is it especially so important for a modern customer journey?

Customer Journey 174

Customer Journey Transform Customer Thought Leadership 174

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Search Engine Land

NOVEMBER 17, 2023

You can’t stand still – staying ahead is crucial. UGC is a game-changer in digital content. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content?

User-Generated 116

User-Generated SEO Education Promotion 116

Rock Content

MARCH 26, 2024

What if you could humanize your AI content creation at scale while still maintaining quality and following SEO best practices? And as a content producer for Rock Content’s blog, I’ll show you how we produce some of our content. That’s why humanizing AI content is so crucial.

Transform 77

Transform User-Generated SEO Branding 77

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. They churn out blog posts faster than a caffeine-fueled writer on deadline day! of marketers report using AI for article writing. What is AI-generated content?

User-Generated 126

User-Generated SEO Promotion Product 126

Orbit Media Studios

JANUARY 3, 2024

Not too few or you don’t look relevant. Now, to indicate relevance and quality, the page should use the target keyphrase, but also the page should use the closely related phrases. Title tag Header Body text Meta description That’s basic SEO and it’s the minimum for indicating relevance. I did SEO back then.

SEO 127

SEO Copywriting CMO Analytics 127

Businesses Grow

JANUARY 16, 2023

Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. I just earned my first revenue from ChatGPT when a new client found me by searching for “top 10 marketing experts.” Why is this first revenue from ChatGPT significant?

Entertainment 128

Entertainment Branding SEO Education 128

Neil Patel

MARCH 25, 2023

If you fast forward to today, I don’t leverage or practice black hat SEO or other negative SEO techniques when it comes to internet marketing. If you fast forward to today, I don’t leverage or practice black hat SEO or other negative SEO techniques when it comes to internet marketing. So, what is black hat SEO, exactly? Even LinkedIn.

SEO 119

SEO User-Generated Energy Place 119

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. So the real question is, why not?

Email Marketing 133

Email Marketing Marketing Marketers Direct Mail 133

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term. A link from a low-scoring domain like a town library or relevant resource site can not only pass link equity.

Real Estate 106

Real Estate Marketing Marketers SEO 106

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. It’s a difficult page to design and write because it’s the page for which you know the least about your visitor. The visitor hasn’t clicked anything yet, so we don’t know much about them.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

SocialPilot

DECEMBER 6, 2023

As much as I’d love it, I can’t see anyone using my name instead of the word ‘marketer’ in the future, but it’s still incredibly important to establish yourself as a name that someone associates with expertise in a certain field. Why should a business get you to consult on their social media strategy?

Branding 88

Branding Promotion Analytics Place 88

Marketing Insider Group

FEBRUARY 14, 2023

Oldies are still goodies… Strategies like retargeting and being straightforward still prove effective! Oldies are still goodies… Strategies like retargeting and being straightforward still prove effective! Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do.

Gen Z 129

Gen Z eBook Digital Marketing SEO 129

Martech

JUNE 26, 2023

We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing.

Event Marketing 102

Event Marketing Marketing Marketers PR 102

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 145

SEO Content Marketing Analytics Promotion 145

Search Engine Land

MARCH 19, 2024

Get the daily newsletter search marketers rely on. .” These additional elements are often overlooked but are crucial for demonstrating credibility to Google. Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business. That has changed.

PR 138

PR User-Generated SEO Digital Marketing 138

Search Engine Land

AUGUST 9, 2023

Content deprecation “sends a signal to Google that says CNET is fresh, relevant and worthy of being placed higher than our competitors in search results,” according to an internal memo. Older content can still be helpful, too.” ” What CNET did. CNET confirmed the content culling. What CNET said.

SEO 98

SEO Communications Place Marketing 98

Neil Patel

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. The good news is identifying subject matter experts isn’t brain surgery; it just takes some basic research on who’s out there sharing relevant information on the subjects you want to cover.

Whitepaper 127

Whitepaper Price Advertising Advertisers 127