Orbit Media Studios

JANUARY 8, 2025

When you say it, its marketing. Why make the most visually prominent test generic and vague? In a split second, they answer the question Am I in the right place? Just dont get too clever or overly branded in your <h1> header and youll be fine. The second part is hard. You need to show proof that youre good. Twenty percent?

Copywriting

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. But they’re still figuring out what kind of solution they need. The next week, you film some YouTube videos. Then, you stop publishing for three months. But forget what you’ve been taught in the past.

Customer

Martech

JULY 7, 2025

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not happening.

Copywriting

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

DECEMBER 30, 2024

And thats why Ive included as much of my knowledge on the subject as possible in this article. You can apply a content monitoring process across digital platforms and content types. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. That said, let's get into it.

eCommerce

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. It makes sense why content marketing teams are optimizing their content. There are several reasons why you should optimize your content. Others stay evergreen and relevant for longer.

SEO

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success.

Analytics

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, keeping your content timely, relevant, and engaging can be the difference between a good and excellent law firm content strategy.

Law

Buffer Marketing

AUGUST 6, 2024

It is about sharing valuable insights, ideas, and perspectives on relevant topics within your field to influence and inspire others. This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog. 

Thought Leadership

Marketing Insider Group

MAY 13, 2025

The digital marketing space is more crowded than ever. Organic visibility is the gold standard of digital marketing. With all of that being said, heres how you can boost your organic visibility in 2025 and why it matters more than ever. The question is, how do you break through? What questions are they asking?

PR

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing

Orbit Media Studios

AUGUST 6, 2025

By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Note: Marketers haven’t yet settled on a term for this new practice. An executive summary that explains how your business fits in the market. Well, here we are and here it is. It’s time to adapt. Does it clearly state who you help?

PR

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. There was nothing to hang my hat on, so to speak.

SEO

Hubspot Marketing

JULY 22, 2024

Since Google launched its AI search, it’s already made leaps in relevance and accuracy. But as a writer, I’m curious to discover what this will mean for the future of digital content. In this article, we’ll explore the insights we already have about writing for generative AI and raise questions we still need answered.

User-Generated

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.

Marketing Plan

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Hubspot Marketing

AUGUST 28, 2024

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 Further, 60% of marketers see AI tools as helpful assistants in their jobs. Kelly is a marketing manager and SEO content strategist working on HubSpot’s EN blog strategy. hours per day with AI. If so, how? And is it actually worth it?

SEO

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. Maybe you’ve done the same? It’s not just for inspiration.

Product

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. But in today’s data-driven world, where we can track everything from website clicks to conversions, is EMV still a relevant metric?

Key Performance Indicator

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. That’s not just impressive, it’s crazy! But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s where growth hacking comes in.

CRM

Backlinko

OCTOBER 16, 2024

Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Here’s why: High Demand for SEO Jobs Are SEO jobs in demand? SEO jobs are booming. Absolutely.

SEO

Hubspot Marketing

MAY 8, 2025

With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. Table of Contents How effective is social media advertising?

Advertisers

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Hubspot Marketing

JULY 12, 2024

Matthew Stibbe , CEO of Articulate Marketing , told me, "Community is not the cult of celebrity. Understand why you’re building a community. My recommendation for uncovering the “why” is building a persona for each community. It’s a reciprocal thing. That being said, how can you reap the benefits of online communities?

Management

Backlinko

NOVEMBER 1, 2024

Which could affect your chances of showing up in relevant local packs and search results. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Because they’ll be able to find other roofing companies. But not you. Search engine optimization (SEO) can fix this.

SEO

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. Gen Z is a big deal, and marketers need to pay attention.

Gen Z

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? This involves identifying relevant keywords based on key metrics like search intent, volume, and keyword difficulty. It’s not luck. These plumbing companies all focus on the same core SEO strategies. The best part?

SEO

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing

Whos Mailing What

JUNE 13, 2025

Blog | Who’s Mailing What! Blog – All articles Connect with us Membership Plans Video Insights Blog Quick Facts Sign in Free Test Drive WMW! By Guest author Published on June 13, 2025 Share Tweet Comment Direct mail marketing has always been a go-to strategy for reaching customers in a personal yet tangible way.

Direct Mail

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated

Customers.ai

DECEMBER 23, 2024

Its the story of what your visitors are doing on your site and, more importantly, why theyre doing it. Binging your blog? Your website traffic isnt just numbers. Its potential customers. Real people are clicking, scrolling, and exploring, yet most of them remain a mystery. The answer is behavioral data. And thats what were going to do.

Price

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Predictive analytics AI-powered tools can analyze historical data and make predictions about future performance, helping PPC marketers make more informed decisions. Since ChatGPT’s release , AI has become a hot topic of discussion.

Whitepaper

Backlinko

JULY 30, 2024

Seed keywords Books, cars, digital marketing 2. For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. Let’s get started.

User-Generated

Marketing Insider Group

JULY 30, 2025

That’s why a smart PPC remarketing strategy is super important. Show people exactly what they viewed (like a specific product or color) to increase relevance and conversions. Why Remarketing Works Imagine visiting a store, picking up a product, and walking out. If someone abandoned a cart, your ad might read: “Still interested?

Shoppers

Search Engine Land

JULY 10, 2024

Maybe one of the recipes is an oatmeal chocolate chip cookie recipe, the other is a double chocolate chip cookie recipe, and still another is a chocolate chip cookie with brown sugar recipe. Need to provide increased UX to users accessing content ? Use internal linking. Need to promote an inclusive, accessibility-compliant experience ?

SEO